If you want to identify period recipes, menus, table settings & decorations
Need to plan a "decade" food event?
This is a very doable project. Once you figure out what you want to accomplish, the rest will fall
in place.
---1980s formal dinner? 1960s backyard barbecue? 1950s Vegas resort extraganza? 1940s teen party? 1920s Gatsby speakeasy
evening? Victorian garden party?
---1900s Texas chili parlors? 1930s Chicago soup kitchens? 1970s California cuisine? 1990s
Seattle cafes?
---excellent for social context, commentary, & selected recipes: 1920s-1980s
---good for popular fads & brands
---new food introductions, restaurant openings, cookbooks, technological advancements &
company news
This is the fun part! It's also time-consuming and labor-intensive. You need primary resources.
These are:
. Your librarian can
help you identify nearby libraries with historic culinary collections or try to borrow them.
2. Science & Technology
Advances in transportation, food preservation, and home storage began to equalize local food
availability and lessen dependence upon seasonal variations. Electricity was introduced to homes
beginning with urban areas. Electric appliances (refrigerators, stoves) were introduced but not
generally found in homes until the 1930s. About
Domestic technology
3. Home Economics & Nutrition Science
The Home Economics movement of the late 19th century continued full-force in the 20th.
College women studied the science of cookery and applied their knowledge to improving the
nutrition and health of their families. Some of these women became social workers who
advocated for the poor. They established soup kitchens and classes for new immigrants and low-income homemakers. Many visited tenement homes and worked one-on-one with families. Social
workers/nutrition experts taught their students practical skills regarding cooking safety,
sanitation, nutrition, and marketing. About Home Economics.
4. Company
New products flooded the American markets. Corporate giants such as the National Biscuit
Company (Nabisco), Campbells, Swift, General Mills, Quaker Oats, Kraft, Jell-O, and Hershey's
provided products, "invented" recipes and created a steady demand for a wider variety of foods.
5. Government intervention
Food & Drug Act (1906),
Popular cookbooks
Home menus
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
[1908]
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Restaurant menus
Worth noting: Horn & Hardart automats launched in Philly 1902 & the first American
pizzeria opens in NYC. It won't however, be until after World War II
decades that mainstream Americans embrace this ethnic specialty.
Fair fare
New food USA introductions
1900 Wesson Oil, Hershey bars, Hills Bros coffee
Popular USA brands
Advertised in the Washington Post, January 7, 1900:
Advertised in Sears Roebuck & Company Catalog,1902: mail order groceries
Advertised in the Washington Post, July 2, 1905:
Advertised in the Washington Post, December 26, 1909:
Need to make something for class? Fantastic!!! We recommend...
About the 1910s in America:
Home cooking & family entertaining
World War I: civilian fare
Notes from U.S. Army archives: I &
II.
Army bread baking. Doughboy Cook Book, Great War Society (modernized recipes with historical commentary)
Compare with British & German ration.
Popular American brands
[1910] groceries advertised by Simpson Crawford Co., in the New York Times, January 2, 1910: New Pack California
White Asparagus (cans), Royal Stuart (canned: orange marmelade, pereserved whole fruit, strained honey, salmon steaks, sardines, tomato catsup, small green tender beans, apricots, red raspberries, peaches, pineapple, asparagus, pickles), Cameron Fancy Fruit (cans, in heavy sugar syrup: peaches,
apricots, macaroni, coffee,), Del Monte (green gage, egg plums), Bevan's (table raisins), Dunbar's Okra (cans), Pinard's (canned spinach, carrots,
asparagus), Waverly coffee, Quaker (oats & corn flakes).
[1911]
Grocer's Encyclopedia/Artemas Ward (food varieties, packaging &c., no brand names)
[1915] groceries advertised by Macy's (department store) in the New York Times, August 22, 1915: Red Star Lunch Chocolate,
Lily White gelatine & grape juice, Wesson's Oil, Holbrook's Malt Vinegar, Tiger brand white wax cherries, Crosse & Blackwell's Scotch Oatmeal,
Red Star Hams, Duffy's Sparkling Apple Juice.
[1916] popular USA brands still available today (perfect for a birthday/anniversary celebration basket!):
Oreos , Coca Cola (bottles), Campbell's soups (tomato, chicken noodle, NOT cream of mushroom), Underwood Deviled Ham, Junket, Jell-O, Kellogg's Corn Flakes, Nabisco's Animal
Crackers (in the fancy little box decorated with zoo animals), Hershey Bars, Fig Newtons, Heinz Ketchup, Gulden's Mustard, Graham Crackers, Philadelphia Cream Cheese, Quaker Oats
C & C Club Soda, Hires Root Beer, Pillsbury Flour, Hershey's Cocoa, Lea & Perrins Worcestershire Sauce, Wrigley's gum (peppermint), Good & Plenty, & Cracker Jacks.
[1918] groceries advertised by Macy's in the New York Times, March 17, 1918: Ballard's Graham Flour, Goodman's
freshly baked Tea Matzohs, Manishewitz Matsoths, King-Ko brand California seeded raisins, Curtis Supreme California Ripe
Olives, Van Camp's Pork and Beans with Tomato Sauce, Lily White (molasses, tomatoes, kidney beans, concentrated soups), Del Monte California Spinach, Duco Red Beans,
New American food introductions & related events
[1910]
Hydrox "biscuit bonbons" are introduced by the Loose-Wiles Biscuit Company, Aunt Jemina Pancake Flour is sold throughout the United States
[1911]
Battle Creek, Mich., plans produce cornflakes under 108 brand names, but Kellogg's and Post Toasties lead the pack,
Crisco, introduced in the spring by Cincinnati's Protor & Gamble, is the first solid hydrogenated vegetable shortening,
Mazola salad and cooking oil--the first corn oil available for home consumption is introduced by E.T. Bedford's Corn
Products Refining Company,
Domino brand sugar is introduced by American Sugar Refining Co.,
the first canned chili con carne and tamales are produced in San Antonio, Tex. by William Gebhardt.
[1912]
First self-service grocery stores open independently in California,
California Associated Raisin Co (later renamed Sun-Maid) starts,
California Walnut Growers (later renamed Diamond Walnut Growers) starts,
Ocean Spray Cranberry Sauce is introduced by the Cape Cod Cannery Co.,
Morton's Table Salt is introduced,
Hellmann's Blue Ribbon Mayonnaise is introduced by German-American New York delicatessen owner Richard Hellmann,
Prince Macaroni Co. launched,
Oreo Biscuits & Lorna Doon cookies introduced by National Biscuit Company,
Whitman Sampler introduced by Philadelphia's Whitman Chocolate Company,
Royal Crown Ginger Ale introduced
[1913] Quaker's Puffed Rice and Quaker's Puffed Wheat introduced, Peppermint Life Savers introduced by Cleveland, Ohio, chocolate manufacturer Clarence Crane
[1914]
First electric refrigeration is introduced for commercial use, but it's not until after World War I
that the miracle machines are widely avaliable,
Campbell's promotes its soups as recipe ingredients to help much-burdened homemakers,
Lettuce, asparagus, watermelons, cantaloupes, and tomates grown in California's irrigated
fields are transported 3,000 miles away in refrigerated railcars,
George Washington Carver's experiments prove the value of peanuts and sweet potatoes in
replenishing fertility,
The Reuben sandwich is created at Reuben's Restaurant in New York City (claim disputed),
Tasty Baking Co., is founded at Philadelphia....and idea which...might revolutionize bakery
retailing: individual-size cakes prewrapped at the bakery instead of cakes baked in slabs which
storekeepers had to handle,
Large-scape pasta production begins in the United States, which has imported almost all of its
macaroni and spaghettim from Naples but which has been cut off from Italian sources by the
outbreak of the European war. Italian-American pasta maker Vincent La Rosa and his five sons
start a company at Brooklyn, NY.,
Brooklyn-born trader Clarence "Bob" Birdseye, 20, pioneers fish freezing,
Van Camp Seafood is founded by Indianapolis packer Frank Van Camp, whose father, Gilbert,
began packing pork and beans in 1861,
Mary Janes--individually wrapped penny candies that combine molasses with peanut butter--are introduced
[1915]
Corning introduces Pyrex baking dishes,
Cortland apple is created in upstate New York by crossing a Bert Davis with a McIntosh,
Kellogg's 40% Bran Flakes are introduced,
The Singapore Sling is invented [cocktail]
[1916] Streit's matzohs introduced by New York entrepreneur Aaron Streit,
Coca-Cola adopts the distinctive bottle shape that will identify it for years,
Nathan's Famous frankfurters established in Coney Island, N.Y.
[1917]
French Sardine Co. (later renamed Starkist Seafood) established, Del Monte's canned fruits and vegetables advertised
nationally, Clark Bars introduced by Pittsburgh's David L. Clark
[1918]
Ronzoni brand pasta founded, Old El Paso brand Mexican foods established in New Mexico
[1919]
Fleischmann Co. lauches a national advertising campaign to urge housewives to buy bakery bread instead of baking at home,
Eskimo Pie begins as the "I-Scream-Bar," Nestle introduces the Nestle Milk Chocolate Bar
1920s America was a fascinating time for food. When else would it be possible to juxtapose
Prohibition (popular no alcohol sentiment co-existing with underground speakeasies), exotic culinary experimentation (Chinese food was
popular),
opulent wealth (Delmonicos & 21), extreme poverty (tenement kitchens), social nutrition
movements (home economics & Ladies Aid Organizations) and vegetarian alternatives (Dr.
George
Washington Carver was creating recipes for mock chicken made from peanuts).
What effect did Prohibition on American the food and dining habits in the 1920's?
"When Prohibition went into effect in America on January 16, 1920, it did more than stop the
legal sale of alcoholic beverages in our country...[it] increased the production of soft drinks, put
hundreds of restaurants and hotels out of business, spurred the growth of tea rooms and
cafeterias, and destroyed the last vestiges of fine dining in the United States...Hotels tried to
reclaim some of their lost wine and spirit profits by selling candy and soda pop The fruit cocktail
cup, often garnished with marshmallows or sprinkled with powdered sugar, took the place of
oysters on the half shell with champagne and a dinner party opener....The American wine industry,
unable to sell its wines legally, quickly turned its vinyards over to juice grapes. But only a small
portion of the juice from the grapes was marketed as juice. Most of it was sold for home-brewed
wine. Needless to say, this home brew was not usually a sophisticated viniferous product, but
sales of the juice kept many of the vineyards in profits throughout Prohibition. Prohibition also
brought about cooking wines and artificially flavored brandy, sherry, and rum extracts.
Housewives were advised to omit salt when using cooking wines, as the wines themselves had
been salted to make them undrinkable...Some cooks gave up on alcoholic touches, real or faux,
altogether...The bad alcohol, the closing of fine restaurants, the sweet foods and drinks that took
alcohol's place, the artificial flavors that were used to simulated alcohol, all these things could not
help but have a deletrious effect on the American palate."
"Prohibition, with its tremendous impact on the eating habits of the country, also had a great deal
to do with the introduction of Italian food to the masses. Mary Grosvenor Ellsworth, in Much
Depends upon Dinner, (1939), said this about Prohibition and pasta: "We cooked them
[pastas] too much, we desecrated them with further additions of flour, we smothered them in
baking dishes and store cheese. Prohibition changed all that. The Italians who opened up
speakeasies
by the thousand were our main recourse in time of trial. Whole hoards of Americans thus got
exposed regularly and often to Italian food and got a taste for it. Now we know from experience
that properly treated, the past is no insipid potato substitute.
The food served in the speakeasies--with Mama doing the cooking and Papa making the wine
in the basement--was not quite the same as the food the Italians had eaten in the Old Country.
Sicilian cooking was based on austerity...But America was rich, and protein rich country, and the
immigrants were happy to add these symbols of wealth to their cooking--and happy that their new
American customers liked the result. Meatballs, rich meat sauces, veal cutlets cooked with
Parmesean or with lemon, clams stuffed with buttered herbed crumbs, shrimp with wine and
garlic, and mozzarella in huge chunks to be eaten as appetizer were all foods of abundance,
developed by Italian-Americans..."
What kind of impact did Prohibition have on American cookbooks in the 1920s?
Every Womans Cook Book, Mrs. Chas. F. Moritz [Cupples & Leon:New York:1926]
devotes several pages of its beverage chapter to making wine at home. Here the 1920s cook
found instructions for blackberry, strawberrry, grape and cherry wine, sherry, sauterne and plum
liquor and home. These wines were generally fermented for 10 days. We have no idea how strong
(% alcohol) they would have been. This book also has a recipe for brandied peaches (without
brandy), claret punch (with 1/2 gallon of claret wine). (p. 616-619), and Welsh rarebit (1/2 cup
cream, ale or beer). (p.631)
The 1923 edition of Fannie Merritt Farmer's The Boston Cooking School Cook Book,
lists 2 tablespoons brandy in a recipe for rich coffee cake (p. 637).
The President's fruit cake listed in Mrs. Peterson's Simplified Cooking, American School
of Home Economics [Chicago, IL] 1926 (p. 185) lists grape juice as an ingredient, no mention of
alcohol.
"Brandy used to be a common addition to fruit cakes. The taste cooked out, but it gave richness
to the cake, and probably added to the keeping quality. In the recipes here given, cider, lemon
juice or other fruit juice is substituted for it."
About speakeasy dining & drinks
"Speakeasy...Also "speak." A term popular during Prohibition to describe an establishment selling
illegal alcoholic beverages. In order to gain entrance, you had to speak in a low voice through a
small opening in the back door and tell the attendant inside who it was who sent you to the place.
The term itself (which dates in print to 1889) may derive from the English "Speak-softly-shop," an
underworld term for a smuggler's house where one might get liquor cheaply, its usage in this
sense having been traced back to 1823. But with the onset of Prohibition in America, speakeasies
sprang up overnight, sometimes in shabby sections of town, but often in the best neighborhoods,
and many of these establishments were actually fine restaurants in their own right. New York's
"21" club was a speakeasy during this period and had two bars, a dance floor, an orchestra, and
diningrooms on two floors...French diplomat Paul Morande, visiting New York for the first time
in 1925, reported his experience at a speakeasy: "...the food is almost always poor, the service
deplorable."
"For one speakeasy with pretensions to any sort of elegance, there were dozens of drab cellar or
tenement bars where no mone or thought was wasted on decor. When a speakeasy of some
standing as a restaurant as well as a bar emerged, such as that well known New York repair, still
legitimately flourishing, Jas and Charlie's 21 (sometimes referred to as "The Twenty-One Club,"
although it never had official club status), it was because discreet official protection had been
guaranteed to it which made the investment gilt-edged."
"Salty hams and pretzels were offered at free lunch counters to whet customers' thirsts"
What kinds of drinks were served?
One of the best sources for period cocktail recipes is Tom Bullock's
Ideal Bartender (c. 1917).
This book was recently repinted as "173 Pre-Prohibition Cocktails" by Howling at the Moon Press. According to
this source, champagne was very popular. Cheerio! A Book of Punches & Cocktails, How to Mix Them by Charles, formelry of
Delmonicos (circa 1928) was recently reprinted by Ross Bolton. He offers mixology instructions for Brandy Sours, Minute Man Highballs,
Stingers, Charleston Bracers, Martinis, Cholera Cocktails, Orange Gin Sparkles, Palm Beach Specials, Locomotives, & Whiskey
Smashes. Fannie Farmer's Boston Cooking School Cook Book [1918] offers a small
selection of popular drink recipes, including one
for champagne punch.
Great Gatsby Dining
Two of the best sources for learning about 1920s American restaurant dining are:
If you are trying to recreate the menu/ambiance of a speakeasy on par with the famous
"21 Club" ask your librarian to help you find
these books:
Need menus?
The Waldorf-Astoria, New York City
"With the passing of the war, America settled down to begin an era of onrushing prosperity. But it
was also
the era of Prohibition. I glance into menus, from 1921 on: Menus for dinners to honor such
figures as
Charles M. Schwab...Another significant change was evident in this era, as my menus show. The
banquets
became less sumptuous--more, shall I say, utilitarian? Certainly, the courses had been pared down.
For
instance, a dinner in February, 1924, for President Coolidge. (Note the "Appolinaris" and "White
Rock" but
no mention whatever of any wines or liquors.) Here is the menu:
Home cooking & family entertaining
Conversely? Modern vegetarianism also began the 1920s. Peanuts were promoted as healthy
protein alternatives to animal meat. Raw foods were likewise promoted. Ladies Aid Societies and
Domestic Scientists worked hard to introduce balanced, nutritional meals to poor, laboring people
and help newly arrived immigrants adjust to American markets.
Need recipes & menus?
Mrs. Allen's party menus
[Suggested table decorations: Daffodils, pussywillows, and individual pots of white or yellow
crocuses to bear the place cards.]
(If desired omit the cocktail and add a salad, as French artichoke canape or Jane Oaker.)
[Suggested table decorations: White narcissi, pink carnations, asparagus fern, and individual
old-fashioned bouquets of the two made up with a carnation in the centre surrounded by the
narcissi,
then with violets.] (p. 874)
"Parties
Chicken Broth Whipped Cream Rolls
Fruit Cocktail or Strawberries in Halves of Melons
Appetizers & hors d'oeuvres
Fannie Farmer's canape recipes from the
Boston Cooking School Cook Book [1918] are almost identical to those offered in her
1923 edition.
Buffet suppers from Mrs. Wilson's Cook Book, Mary A. Wilson [J.B.
Lippincott:Philadelphia] 1920
No. 1
No. 2
No. 3
Popular foods and snack fare
Molded/fruited Jello-salads, fruit cocktail, sliced pineapples & bananas
(maraschino
cherry
ok)
Popular American brands advertised in magazines & newspapers
[1920] New York Times, August 17-24, 1920:
[1921] New York Times, August 17-23 1921:
[1922]Daily Record (Morris County NJ newspaper), May 1-15:
[1925]American Cookery Magazine, Boston Cooking School Magazine Company, May issue:
[1927] American Cookery Magazine, December issue:
[1929] Woman's Home Companion, September issue:
ADVERTISING COOKBOOKS
Story of a
Pantry Shelf, Butterick Publishing Co., 1925. Popular American brands and their histories.
Need to make something simple and interesting for class? We recommend Ice Box Cake!
New American food introductions:
In times of famine, war, and extreme hardship people have been known to eat things they might
not consider during "normal" times. According to the food historians, the Great Depression was
not such a period. Why? There was an ample, inexpensive food supply. People struggling to make
put food on the table had the option of purchasing lesser grades of meat (chuck instead of sirlion
beef), cheaper cuts of animal (heart, brains, feet), and manufactured substitutes (Crisco instead of
butter). Folks who needed help were served by private soup kitchens and government programs.
These services were in place throughout the country. This was a decade of cutting back; not
starvation.
"Though the depression did not have any immediate impact or obvious effects on American
cookery--the food sections of popular magazines never mentioned the terrible plight of many of
their readers and only occasionally ran a feature on economical meals--still the effects were there,
subtle but pervasive...when, and if, Americans did eat out in the 1930s, it was much more likely to
be at an inexpensive place, serving familiar, American food, than at a fancy restaurant. And those
Americans were much more likely to order coffee or a sweet, inexpensive soft drink rather than
unfamiliar and expensive wine to wash down their food. The Depression also changed the way
many Americans entertained at home. Except for the upper echelons of society, most families
were now maidless, which made grand, formal dinner parties impossible. Instead, hostesses gave
luncheons, teas, and cozy Sunday Night Suppers around the chafing dish...The Thirties aslo ushed
in an era of women's clubs--whether dedicated to charitable activities, gardening, or the fine art of
bridge--perhaps as a reaction to the individualistic Twenties, perhaps as a kind of atavistic
huddling together against the harsh realities of the new age. And what was eaten when the clubs
got together...was women's food: dainty, light, frothy, sweet, creamy, and decorated...But
weren't many Americans starving in the Thirties? Not really. There was hunger, of course, but it
was primarily concentrated in the poorest rural areas...And while Dust Bowl housewives might
have had to make their bread inside a drawer to keep the drifting dust out, at least there was
bread. Relief agencies and make-work jobs helped some of the worst off, and low food prices
made everyone except the food companies happier. Sugar prices, too, were low, and in the
Thirties Americans consumed more sugar per capita then they have done before or since..."
"...while the Depression brought bread lines, soup kitchens, hoboes begging for food at
middle-class doors, and thousands of hungry families in devastated parts of rural America,
starvation was
unheard-of. Persistent hunger was more common, but it was localized, affecting mainly
marginalized populations who played a small role in politics or the marketplace. After the initial
dilocation, when local and private relief agences were bankrupted, enough federal and state
resources seem to have been mobilized to provide enough relief and/or jobs to head off serious
threats to the nutrition of most of the poor and unemployed, particularly in the cities. In any
event, there is no indication, in mortaility and other statistics, of an overall deterioration in the
health of the nation. Falling food prices seem to have helped. Studies of low-income families in
five northern industrial cities during the tough spring of 1933, when the nation's economy was in
ruins, presented a bleak but by no means horrendous picture. Those whose incomes were over
three dollars per person per week (not a handsome amount) consumed an average of over 3,000
calories per adult male per day. Those with incomes of two to three dollars per person per week
still averaged 2,800 calories per adult male per day while only those on the very bottom, the
relatively small proportion living on less than two dollars per person, lived near the margin of
hunger, averaging 2,470 calories per day. Even in southern mill-towns...the poorer workers still
ate better than their counterparts of twenty years earlier. While they did cut back on meat, fowl,
fish, and fresh fruit, they still ate adequate amounts of vegetables, freshe and canned...This does
not mean that the Depression did not scar Americans. Whether hungry or not, economic hardship
was ever-present in most Americans' minds: they either experienced it, feared it, or were
concerned about others living through it. But unlike the food crises which used to rack the
pre-industrial world, this one took place among food surpluses, not shortages."
A survey of 1930s American cookbooks is full recipes that may appear strange/interesting to us
today. These were completely "normal" back in those days. We know they were "normal"
because the same recipes appear in books published in previous decades. The following recipes
were included in Aunt Sammy's Radio Recipes Revised, Bureau of Home Economics,
U.S. Department of Agriculture [1931]: baked bean sandwiches (mashed to a paste and served on
brown bread), beef loaf (aka meatloaf), fresh beef tongue (considered a delicacy!), liver and bacon
(favorite from the "Old World"), ox tail stew (a French treat), scalloped cabbage and apples (a
German recipe).
MODERN AMERICAN KITCHENS, 1932
"The Kitchen, A Workshop of Color and Charm.The kitchen should be the pleasant room in the house. There is not good reason for the millions of ugly kitchens in the world.
Nor is there any good reason for kitchens that look like white tile lunchrooms. In a kitchen that is gay, cozy, and pleasant,
half the labor of cooking seems to be eliminated. In many houses that have been restored and kept in memory of another day,
the kitchen is a most interesting and delightful room. When a tour of the house has been made and the kitchen is reached, there
is always a sigh of pleasure. A sense of comfort and jollity pervades the place. The mellow walls, the lovely old containers for
flours and spices, the gay platters, bowls and cups, the gleaming copper, the rocking chairs!...The modern housewife should try to
bet her kitchen the same jolly atmosphere, while preserving a convenient arrangement of furnishings and utensils. The best arrangement
for labor savings is one where all operations move from left to right: Refrigerator to work table, table to stove, stove to
serving table, and to sink...A visit to the kitchen furnishing department of a modern store sets the mind teeming with ideas that will
add charm and confidence to your kitchen. Most kitchens can be improved and whether you wish to add the largest or smallest item, ti
will be an inspiration to wander through these departments and get new ideas for the present or future shopping. The new iceless
refrigerators and new designs in gas and electric ranges are finished now in lovely plain or tiled effects and a variety of
colors. Since they are the most important and largest of single items their color will determine your kitchen color scheme to
a considerable extent. Kitchen cabinets have so many built-in conveniences they are well worth owning. Both the kitchen and
utility type cabinets give space with doors to hide whatever seems unsightly or is 'out of the picture.'...Keep the kitchen workshop
free from the confusion of too many things. Both types of such cabinets come in a variety of colors to match your kitchen plan.
Utility cabinets may be purchased in separate units and enlarged by adding units as they are needed. The there are the hanging
shelves that fit into odd space and make such a difference in the convenient arrangement of your supplies and equipment. They
might hold your cook books, for your should collect cook books if you wish to improve your cooking technique--and who
doesn't? Cook book collecting is one of the most fascinating hobbies in which a woman can indulge. The floor linoleum should be
considered as an essential part of your kitchen color scheme. There is a wide variety in this field and the modern oil cloth that
is useful to cover some shabby shelf or table also comes in patterns that are charming and beautiful. Shelving in string or delicate
colors and edging is another intriguing item of kitchen furnishing. The shelf edgings are made also in attractive paper
designs. The modern gleaming metal ware kitchen utensils are works of art in design and finish. Enamel ware comes in a variety
of colors. The color and shapes of waffle pitchers, sets of mixing bowls, containers for dry groceries and spices in metal and glazes
are painted tin are varied enough to suit every person's artistic instinct. Remember that the several metals and enamel finishes
as well as glass and china are each suited best to certain uses. One must not lose sight of utility while satisfying the desire
for color and charm...The size of the kitchen has nothing to do with its charm. My own kitchen is a small one, but it is so
pleasing to me that I never enter it without a glow of satisfaction. At the window hangs a gay India print in which blue
predominates. Shelves of assorted sizes are everywhere. Their edges are painted lacquer red. On the broad shelves are gayly
patterned serving platters, tureens, colored glass dishes, fat casseroles, blue and amber drinking glasses and pitchers. Jolly
flasks of Venetian glass contain vinegar and oil. Keeping these in the kitchen saves many steps...The tiniest set of
shelves holds the spices and colors for decorating and garnishing. Blooming plants line the window sill. Several decorative
trays hang on the walls...Above my stove I have hung a mirror in a green and gold frame. It reflects the jolly kitchen as well as the cook. A cook
should consult a mirror often. For what use is a decorative kitchen without a decorative woman in it!"
Who was Mabel Claire?
"'Shortcut Cookery,' by Mabel Claire (Greenberg). This is not only a list of recipes, but the reflection of a state of mind. 'Powder your nose' is the author's last word in the
instructions for preparing an appetizing dinner. 'The woman who serves roast bride with the roast lamb is not a thoroughly successful wife.' Flippant? Not at all. Efficient?
Efficient and decorative. The parboiled housewife, martyred , breathless, exasperated, has gone out. If not, this book will help to hurry her out. It contains exceedingly
useful pages of half-time methods for getting full-time results. Economical, too: long hours of cooking destroy food values, use too much gas. There is something
essentially modern in the point of view, especially in the chapter on kitchen aesthetics. The description of the brave and gallant kitchen with its gaily patterned honey
jars, and shelves with edges painted lacquer red--the kitchen of a woman with wit enough to enjoy cooking as well as wit enough to understand it. One finds oneself
mentally tagging at her heels, fascinated, enthralled, as she darts about, putting dabs of green angelica on lemon foam puddings, red cinnamon candies on cooked
apples. Oh yes, it is distinctly decorative cooking. 'All of these are the things that make a cook into an artist.'..."
"When artist writes a book of recipes it indicates two things. The first is that the meals will be colorful and interesting, and the second, that being a sculptor and still
finding time to write such a volume, the author's cooking as been very carefully organized to achieve the maximum results in a minimum of time. Therefore, we are not
surprised to read the title of the book by Mabel Claire, 'The Busy Woman's Cook Book, or Cooking by the Clock.' (New York:Greenberg, Inc. $1.50). The chapter titles give
an idea of the manner in which the author has systematized the business of meals...With each menu is given a shopping list containing everything needed for the meal...
Below these lists the author gives directions for each according to its place in the schedule of 15, 20 or 30 minutes, and it is this scheduling that makes the book a
particular value to the inexperienced cook...Mabel Claire is one of those whom the world delights to dub 'modern women' although she says was born just long enough ago
to be an old-fashioned girl, which is to say that she learned to cook and bake as well as to model clay and hammer brass. She always wanted to be a sculptor but she put
it off until after she was married. She came to New York seven years ago and studied sculpture at the Art Students' League under Caldwell and Leo Lentelli. Miss Claire
found that it costs money to study art, and to solve the money problem, she began modeling add little ink wells and utility jars and boxes which she sold in the small gift
shops of Greenwich Village. As she progressed in her work, she evolved a family of wax candles in the form of Mother Goose characters. She christened her work the
Candlestick Family, protected by copyright, put it in the hands of a national sales organization and then found she had to organize herself into a factory that could turn out
in bulk the amusing little handmade people. When her business interfered with her being a housewife, her friends began to tell her that the easiest thing was to give up
housekeeping, but Miss Claire believed that two people can remain much happier if the dine pleasantly at home...So she searched out the ways in which her household
duties could be shortened. Her friends copied her methods and borrowed her menus, until Miss Claire decided to add to her duties as housewife, manufacturer and artist
those of an author."
"Mrs. Jack Bechdolt of the Hotel Margaret, Brooklyn, known as a writer under the pen name Mabel Claire, died in a Manhattan hospital on Thursday at the age of 43.
Mrs. Bechdolt recently returned home from the hospital where she had long been a patient. Her condition grew worse on Thursday and she was returned to the institution
shortly before her death. Mrs. Bechdolt was born in Aberdeen, Wash., a daughter C.J. Glasier, Superintendent of Schools there. She was the author of a book on
domestic science, a contributor to women's magazines, and also was known as a sculptor and water-color artist. She is survived by her husband, also a writer."
SOUP KITCHENS & PENNY RESTAURANTS
During the Depression (as is now) food/soup kitchen cooks were experts at maximizing whatever
they had on hand to serve that night. What they served, and how they served it, depended upon
the facility (how big was the kitchen?), local support (food donations?), and the number of people
who needed help (how far to stretch?). Sometimes the best soup kitchens could do was dole out
bread and and coffee. Sometimes they could offer other foods (cakes, cookies, casseroles)
donated by local charitable organizations, grocery stores or restaurants. More fortunate people
where encouraged to grow "charity gardens" so that the soup kitchens could offer fresh fruits and
vegetables. The most notorious of American soup kitchens was funded by Al Capone, in Chicago.
According to the papers, his consitutents ate better than most.
Food notes from the New York Times:
"Soup kitchens and the missions state that they can always get meat scaps and day-old bread,
frequently for nothing and always for very little, but the vegetables that make up the bulk of the
soups and stews which they serve are few and far between, and those they can afford are poor and
stale. Arrangements are being made to have baskets at the Grand Central and Pennsylvania
Station to recieve contributions of fruit and vegetables brough in on trains."
"Three meals are served each day, including Sundays. Breakfast consists of coffee and a sweet
roll, and dinner and supper of soup, bread and coffee, with a second or third helping
permitted."
"Dozens of jobless men today received food from "soup kitchens" as the city opened temporary
commisaries to care for hungry families. Mayor Hoan, a Socialist, ordered the old policy armory
kitchen thrown open tomorrow as a municipal kitchen. Temporary headquarters gave bread, milk,
cheese and coffee to the hungry today."
"...families will be supplied with tickets entitling them to soup, and probably bread, every day. The
meat and vegetables will be donated by other members of the district, and the funds to operate the
kitchen have already been provided."
About Chicago's
bread lines & food kitchens.
Why soup?
Penny restaurants
"Manhattan's newest mid-town penny restaurant is doing a rushing business...Ont he two upper floors there is a sevice change of three cents a meal, and a chance to sit down at the
gleaming white tables after the diners have collected the items of thier meal cafeteria fashion...But it is on the ground floor that
the penny meal plan devised by the Bernarr Macfadden Foundation is seen in its full benefits for the white-collar worker whose self-respect
will not permit him to beg so long as he can find occasional work. Of such men and women there are many thousands in New York City
today who obtain an occasional day's work that enables them to keep going...the Free Food Ticket Fund Committee...works in conjuction with
with the penny restaurants. Mrs. Sprague said that in the las few weeks donations enough to provide 75,000 five-cent meals had been
received. The organization hopes to provide 2000 meals a day for 250 days, which will require a fund of $25,000. Seventy-five per cent
of the patrons of the penny restaurants are unemployed, it is estimated. At one cent an order the diners may obtain soup, cracked
wheat, steamed cornmeal, steamed oatmeal, steamed hominy grits, bread pudding, stewed prunes, stewed raisins, honey, milk, tea,
raisin coffee, black coffee, whole wheat doughnut, two slices of whole wheat bread or whole wheat raisin bread. For five cents...it is possible
to obtain a filling lunch, for with soup, pudding and a beverage, accounted for at three cents, and order of creamed codfish on toast
may be had for two cents more. Omit the pudding or the beverage, and your nickel will buy one of the three cent orders; a meat cake,
fruit salad, half a grapefruit, sliced peaches, a whole wheat crumb cake, lettuce and tomates, tuna fish salad. To those who
hadn't a nickel, a total average for 1200 five-cent meals have been served without charge daily at the five penny restaurants now
operating in New York City. The total number of meals now being served in these restaurants averages more thean 10,000 a day.
Today persons in need of one of these nickel meals must go to one of the 90 welfare organizations scattered about the city for a
ticket. As some of these needy ones still have sufficient pride to dislike applying for charity in any guise, it is hoped by
the penny restaurant managers that the city welfare department will soon see fit to relsease a license to permit applicants
for tickets to sand in line near the mid-town restaurant, waiting their turn when a generous passer-by makes possible, by a donation of
$1, for 20 of these men to eat. From 500 to 800 men have been in the Forty-third Street twice daily, satisfied to wait an hour or
more on the street for the pot-luck that will come to them in the crowd, a way of getting a meal ticket without asking sometone for it...
Why is the City Welfare Department holding up the license forr this line? According to the best explanation obtainable, it is thought
at City Hall that it "does not look well" at this time for such a line to be seen in a mid-town street." "At this time" may be
interpreted as covering vaguely a preelection period, during which Tammany would have the city wear as fair a face as possible. Thrusting a
congregation of hungry men into the public eye twice daily, even on such an unfashionable thoroughfare as Sixth Avenue, is
not precisely the best possible advertisment for the merits of the incumbent administration."
NEW DEAL FOOD PROGRAMS
FAMILY DINNERS, general observations:
"For family consumption there is just at present, a vogue for the combination dinner, the main dish of which may be anything
from a one-pot recipe to an oven or grill colleciton including meat, green and starch vegetables and dessert all cooked at
the same time, over the one heat unit, and served as a unit, too. Whether the tendency is due to a cultivated taste for blended flavors
than to the modern cry for speed and 'efficiency' is hard to determine. But every thougthful home-maker is able to set several
reasons for this intimate service which not only brings variation to home tables, but more than cuts in half the serving and
washing dishes. Among the meals are such selections as noodles, cooked first, drained an baked with tomato sauce, mushrooms and
strips of bacon. This combination goes to the table in its pretty glass or porcelain baking dish garnished with parsley.
With it is served a simple salad, and for dessert a hot and sugary baked pear or apple with cream. A second one-pot dinner is the
veal or lamb pie, cooked with all sors of vegetables and a top crust of biscuit dough, lightly browned. These pies can be made very
dainty served in individual ramekins or small deep-dish pie plates. So far as nicety goes, we are not as they say, getting
back to first principles of the caveman. For today's one-dish dinners are managed with much neatness and an appetizing flair.
But in simplicity and the wholesome ingredients coook in their blended habit of letting various juices the modern adapatation
has all the good points of its early ancestors."
The following menus are extracted from Aunt Sammy's Radio Recipes Revised, Bureau of
Home Economics, U.S. Department of Agriculture [Government Printing Office:Washington]
1931
"Dinner menus for February
"Dinner menus for April
"Dinner menus for July
"Dinner menus for October
FAMILY MEALS: 1935
Breakfast (fall menus) (p. 20-21)
Lunch (fall menus) (p. 20-21)
Lunch/School lunch box menus (p. 45-6)
Lunch/Lunch box meals for the worker (p. 48)
Dinner (fall menus) (p. 20-21)
Sunday: Breakfast--Sliced oranges, prepared cereal, fluffy omelet, toast, marmalade,
coffee, milk; Lunch--Tomato loaf salad, cream cheese and chives sandwiches, peach cream
dessert, tea, cocoal; Dinner--Stuffed shoulder of lamb, browned potatoes, buttered beets,
asparagus salad, frozen prune pudding, milk, coffee.
Tuesday: Breakfast--Applesauce, hominy with shredded dates, poached egg on English
muffin, coffee, milk; Lunch--Chopped lamb, green pepper, and lemon sandwiches; creamed
carrots and peas, sliced peaches, cookies, tea, milk; Dinner--Creole beef with noodles, summer
squash, perfection salad, lemon meringue bread pudding, coffee, milk.
Friday: Breakfast--Orange juice, flaked cereal, scrambled eggs, muffins, jam, coffee,
milk; Lunch--scalloped mixed vegetables (with cheese), fruit gelatin, fruit drop cookies, tea, milk;
Dinner--Baked salmon, parsley sauce, stuffed baked potatoes, spinach, orange and watercress
salad, pineapple topped pudding, coffee, milk.
PARTY MENUS
"Club Party Menu
FORMAL DINNERS
GOURMET FOODS??!
The Great Depression was truly a difficult time for most Americans. Money was scarce and food was precious. On the other hand?
We find evidence of fancy foods and complicated recipes in this period. Not everyone was standing on soup kitchen lines. Many
conservative, farsighted *well-to-do* and middle class folks were wise enough to keep money stashed in other places besides
the stock market and banks. They continued to prepare fine food, patronize high-end restaurants, and take cruises featuring
opulent multi-course dinners. Please note: this was a very small percentage of the population.
Magazines and newspapers are the best reflection of popular foods connected with a specific period and place. They
focus on trendy, popular fare made with readily available ingredients. Magazines targeting the wealthier classes offered
ads for higher end products. Today we might call some of these "gourmet." Newspapers are best for locally available
products (food ads) and sample menus (published by society columns and restaurants). Your local public librarian can help you
identify nearby libraries owning these old sources. You will need to check them yourself...ads are not generally indexed or
online.
The following menus were published in the Ladies' Home Journal, August 1932:
"Wednesday Dinner: Cocktail of Mixed Melon Balls, Minute Steaks, French Fried Potatoes, Sauteed Mushrooms, Buttered Summer
squash, Vanilla Junket with Raspberries, Coffee or Iced Tea...
Menus from the S.S. Aleutian, sailing Alaska's Inside Passage, 1932:
1,
2,
3 &
4.
POPULAR AMERICAN BRANDS
These items were advertised in Good Housekeeping, December 1930:
Good Housekeeping, December 1931:
Ladies' Home Journal, August 1932:
American Cookery, April 1933:
American Cookery, November, 1934:
American Cookery, November, 1935:
Nationally-known American candy brands circa 1935:
Good Housekeeping, September 1936:
McCall's, September 1937:
Women's Home Companion, January 1938:
Good Housekeeping, March, 1939:
American food brands introduced in the 1930s:
[1930]
[1931]
[1932]
[1933]
[1934]
[1935]
[1936]
[1937]
[1938]
[1939]
What were Heinz 57 varieties in 1930?
1930s cocktails
America's Cook Book/Home Institute of the New York Herald Tribune [c. 1937] lists these
Joy of Cooking/Irma Rombauer [c. 1936] lists these alcoholic cocktails:
"The day is past for cocktails made with gin and ingenuity only. We may now enjoy a multitude of more regular and less inspirational concoctions, among which the following are perhaps the best known: Bacardi Cocktail, Barker Special, Benedictine Cocktail, Bronx Cocktail. Clover Club Cocktail, Five Fruits Cocktail, Gin Cocktail, Hawaiian Cocktail, Manhattan Cocktail, Martini Cocktail, Dry Martini Cocktail, Old-Fashioned Cocktails, Orange Blossom Cocktail, Paradise Cocktail, Presidente, Queen Elizabeth Cocktail, Sherry Cocktail, Waldorf Cocktail, Whisky Cocktail, Sidecar and Whisky Sour." (p. 551-553)
Several 1930s cocktail catalogs have recently been reprinted. You can purchase on Amazon or ask local public librarian can help you obtain:
1. Cocktails/Jimmy of Ciros [1930]
World's Fair Fare, New York City, 1939
"Consider for a moment the herculean task of feeding 50,000,000 people. Yet that is the number of visitors expected at the New York World's Fare of
1939. Statisticians predict that each visitor will spend seven to seven and one-half hours within the grounds per visit. Since
during a period of seven hours the average person eats at least twice, the imagination staggers at the amount of food that will be
consumed each day at the Fair. Considering, further, the well-known effect of fresh air and exercise upon the appetite, it is not
unlikely that many will eat a third time. Architects planning restaurants figure in acres, dietitians in tons...Comfortably to ffe this
multitude is a gigantic undertaking. Eighty restaurants wtih a total seating capacity of 43,200 will be necessary to meet the
need...To ally any lurking feat that the cost of eating at the fair may be prohibitive, let it be said that plans have been made to
fit every pocket-book. There will be hot dogs and hamburgers; snack bars, sandwich bars, beer gardens. One company will specialize in
hot roast beef sandwiches. There will be moderate-priced table d'hote meals and all kinds of dining up to and including the de luxe.
There need be no disappointment for those people who can never forget that perfect dish found in a little French restaurant, or
those who long to taste again the Rijstaple of the Netherland's far-off and exotic East Indies. Americans in recent years have become
fond of dining al fresco, and this prediliction has not been forgotten in the planning of eating places...One of the most
interesting, as well as one of the largest, of the restaurants will boast an American cuisine, and to make ordering easy for guests from
across the seas there will be waiters fluent in a dozen different tongues...Of importance in the pageant of American food will
be that which comes from the sea...for New York can provide some of the finest seafood in the world. Inspite of the profuse offerings of
luxuries to be found upon the menus at the Fair, there will be some visitors with less experimental palates...For them there is to be
a restaurant where under one roof may be found special local dishes from twenty sections of the United States...The foreign groups will do their part to
gratify all types of palates, even the most curious. In fact, it will be possible on the Flushing Meadows to take a gourmet's trip around
the world. ...Among the exotic setting will be the Japanese...vistors may consume sukiayki...or the more elaborate feast which is called
by the Japanese "banquet food."...In the Italian section there will be two restaurants, the favorite spaghetti to be served inone, and tin the
other formal Italian dishes...Perhaps the Swedish and Norwegian smorgasbords might be called the ultimate in snack bars...
Rumania hopes to import game; Belgium's offering will include her excellent sorrel soup...There will be Turkish coffee,...hot
chile con carne from Mexico. From Greece will come liquors and rare fruits, and an unforgetable delight will be the strawverries from the
little Grand Duchy of Luxembourg--strawberries dripping ripe, in Moselle wine. France will serve French food de luxe in an
equally de luxe setting...[serving] turbot of sole, souffle au rhum, lobster thermidor, poulet farci en cocotte..."
Menus & notes
Looking for recipes? We own a copy of the New York World's Fair Cook Book: The American Kitchen, Crosby Gaige, produced from the regional
American restaurant reference above. It contains regional and state-by-state suggested menus with recipes collected from local professional
home economists. We can send you sample pages. Book is also online.]
The 1940s were all about rationing, protein stretching, substitutions, rediscovering "grandma's foods", and making do with less.
Home cooks made sugarless cookies, eggless cakes, and meatless
meals. Cookbooks, magazines,
government pamphlets, and food company brochures were full of creative ideas for stretching
food supplies. Why the shortage? Food was needed to food soldiers fighting World War II.
Farmers and food manufacturers were tapped to supply growing military needs, thus creating a
shortage of foods available for domestic civilian consumers.
Rationing was introduced in the United States by the Office of Price Administration in 1942 as a
way to equitably distribute diminishing food supplies. It ended in 1947. The
American government encouraged homeowners to create Victory Gardens, small plots of fruits
and vegetables to supplement personal and community food supplies. Nutrition information was
also widely disseminated to help home cooks create balanced meals for their families. The
National School Lunch Act was passed in 1946, extending Roosevelt's New Deal WPA
committment to feeding America's hungry children to achieve a better future.
USA food rationing ended in 1947. The last item lifted from this regulation was sugar:
After the war, many new products were introduced to the American public. These "convenience
foods" (dehydrated juice, instant coffee, cake mixes, etc.) were the result of military research.
Not all of these were embraced enthusiastically. Some traditional home cookes preferred returning to the
"old fashioned" way once rationed ingredients appeared on their local grocery shelves.
Other countries also faced similar shortages due to World War II. The United Nations created the
Food and Agriculture Organization
in 1945 to combat hunger around the world.
RECOMMENDED READING
GOVERNMENT INTERVENTION (rationing, victory gardens, food supply, &
nutrition
education)
MILITARY RATIONS/SOLDIER FOOD
AMERICAN RESTAURANT MENUS
AMERICAN HOME MENUS: 1944
BREAKFAST (p. 161)
BRUNCH (p. 894)
LUNCH/SCHOOL LUNCH BOX MEALS (p. 846-7)
LUNCH/BOXED LUNCHES FOR HARD WORKERS (p. 848-9) CANAPES AND HORS D'OEUVRES (p. 106-116)
DINNER/OVEN (p. 277-8)
DINNER/TIMESAVING (p. 870-1)
DINNER/WHEN LIVING ALONE (p. 873)
AMERICAN HOME MENUS, NOVEMBER 1943
"Monday
"Wednesday
Supper/Buffet
Buffet Suppers
Picnic basket menus
Casseroles, 1940's style
USO canteen fare
Below please find general descriptions of USO canteen fare served in two major US urban locations:
"The food here...is donated--some by businessmen, supplying milk, coffee, meat, candy, fruit and so on, and the rest by housewives or clubs, many of which
undertake to provide cookies, cakes or pies every week. This is a big-city adventure in small-town collaboration--the center is run exactly on the principle of a
small-town church social, in which Mrs. Jones bakes the cake, Mrs. Smith makes the veal loaf, and Mrs. Brown leads the dishwashing committee. The only
difference is in size--hundreds of Mrs. Joneses bake cakes for this one. It takes food in sizable amounts. On busy week end found the canteen serving 2300 cakes,
1250 pounds of hot dogs, 1475 hot-roast-beef sandwiches, 1700 pies, 450 pounds of cookies and 525 dozen doughnuts--all contributed. It took 185 pounds of
coffee to supply the demand, and in addition the boys drank 300 gallons of milk, which is a favorite tipple in this spot. On the side, they ate seventy-five pounds of
popcorn, potato chips and pretzels, 195 dozen ice cream cups, ten cases of oranges, fourteen boxes of apples and 500 pounds of candy...Mrs. Edward J. Kelly,
wife of Chicago's mayor, brought a cake to the canteen one day just after Pearl Harbor, and found the volunteer workers were running out of food...she threw her
mink coat on a chair, rolled up her sleeves and began working twelve hours a day. As chairman of the canteen, she has a remarkable staff of volunteer helpers,
ranging from society matrons to their own maids, contributing maid's day off. It was Mrs. Kelly who contributed what many of the lads regard as the final touch to
Chicago's hospitality. Some of the center's guests ate fast and hard, as if not sure where their next meal as coming from. Soemtimes they stashed a spare hot dog in
their pockets to eat later. Mrs. Kelly inaugurated a new service. She began packing box lunches for the hungry ones to take along when they left. Service ment
stationed in or near Chicago, or in the city on leave, frequently spent the entire week end in the center, taking breakfast, lunch and dinner there. Their choice of diets
sometimes startles the women behind the counter. There was the yeoman, for example whose favorite breakfast consisted of Swiss cheese on rye with vanilla ice
cream. Boys from the RAF never fail to try hot dogs, having read that their King and Queen ate this odd American delicacy when visiting the United States..."
"Women provide treats...women's groups send enough home-made cake for each day in the month. Not intended to substitute for the army mess but to offer
"treats," the canteen serves, besides cake, sandwiches, coffee, milk, punch and occasionally candy and fresh fruit. The soldiers heartily endorsed the canteen's
offerings."
Food suggestions for local organizers, party planners, and home-based fundraisers for hosting war-time events:
"When it's time to serve, bring forth those perennial masculine favorites. If you are having a hot dish, serve cheese frankfurters, tomato rarebit, spaghetti, hamburgers
or baked stuffed potatoes. Pile stacks of sandwiches on the table, or spiced bread and a selection of cheeses. Original dishes are appealing since soldires get tired
of unimaginative eating, substantial and nutritive though army fare is. Consider distributing your refreshments in individual paper bags. If you can get waxed apper,
wrap thick sandwiches in it, together with cake and cookies, paper spoon, and napkin, and any ice cream cup. Pass piping hot coffee separately. You can handle
large crowds this way, especially if you have each woman in the community wrap several such food bundles before the party. All the cleaning up necessary is a
quick collection of paper bags, which is just a few minutes' work. For soldiers with a sweet tooth, try Honey Ice Cream or Honey Marshmallows. Hot pie are
applause winners, always. Honey Spice Cake is delicious, easy to prepare, and kind to your sugar ration. Even if the boys don't have a lean and hungry look, they
never get their fill of good strong coffee and cake. Make the food simple and adequate and the boys will return to camp
pleased with your hospitality. (p. 18-19)
"Party decorations, no moatter how simple, are important to identify the occasion and to set the theme of your party...You need not think of party
decorations in terms of lavish, expensive materials. Wonderful effects may behad wtih a few rolls of ordinary crepe paper, leaves
and branches, flowers, and other economical items...Patriotic partes: Red, white, and blue bulbs in lamps will cast a lovely light
an carry out the theme...Streamers in these colors strung across the room will give it a really festive look...Pin streamers across
your tablecloth in diagonal strips or pinwheels to accompany the individual favors which may be little flags, paper hats, or snappers
of appropriate color and design. Hang a large flag out of the front window to help you guests identify your house and to add
further to the decoration." (p. 47,49)
"Simple Wartime Menus...simple dinners for special occasions are in keeping with the times. More than ever, it is important
to serve attractively so that the simplest meal will be appealing and appetizing...instead of fancy appetizers, you will start
your wartime dinners with wholesome fruit and vegetable juices, fresh fruit cups, cheese puffs, or nourishing soups. Well-cooked,
economical cuts of meat dressed with delicious sauces and flavorings will replace expensive courses. The little touches such as
crisp relishes, hot rolls, and homemade jellies will enhance the wholesome main dish. Honey-flavored pies, ice creams, cakes, and
cookies, fresh fruits in season, and stewed fruit compotes are rich in taste and allow variety for desserts. Altogether, the adjustments
you make will not diminish the pride you take in serving delicious food, well cooked...Buffet Suppers. A buffet supper lends itself
to almost any kind of entertaining. No matter how large the crowd, you can accomodate everyone with a generous hot dish accompanied
by rolls or sandwiches and a crisp salad, with cookies or cake for dessert. Be sure th have plenty of hot coffee or tea ready...
Additional 1940s buffet menus here.
HORS D'OEUVRES AND COCKTAILS
[1941]
[1943]
No. 2: Sunday night cheese, Artichoke and shrimp appetizer, Toasted rye bread triangles, Any desired cocktail or
drink, and hors d'oeuvres tray, of various spreads with crackers or toast points."
[1944]
Spread recipes offered by this book are: avocado, blue and cream cheese, crabmeat, cream cheese
and egg, giblet and egg, ham and olive, mock pate de foie gras (made with liverwurst), sardine
and egg, sherry cheese, and "spread-your-own," (chopped frankfurters blended with mustard,
sour pickles, and mayonnaise). (p. 109-111)
"Hors D'Oeuvres
Hors d'oeuvre recipes offered by this book are: apple and salami porcupine, cheese pecans,
chicken liver and bacon, cocktail sausages, dried beef roulades, green or ripe olives in garlic
French dressing, potato chip snappies (bleu cheese and minced onion spread thinly on potato
chips), raw carrot-cheese, raw vegetable hors d'oeuvre platter, salami sandwiches, shrimp (served
with cocktail or horseradish sauce), stuffed celery stalks stuffed with cream cheese & crushed
pineappe, seedless raisins, minced onion, horseradish, bleu cheese, salmon or any of the above
canape spreads), stuffed cheese olives, stuffed olives and bacon, stuffed olives in anchovy butter.
Fruit, fish and vegetable cocktails
Cocktail recipes offered by this book are: avocado, bouquet (chilled melon balls, bananas, grapes,
orange & grapefruit), broiled grapefruit with sherry, chilled honeydew, grapefruit and avocado,
grapes in orange juice, halves of grapefruit, melon balls in grapefruit juice, red raspberry and
pineapple, cranberry and pineapple juice, grape juice and ginger ale, grapefruit juice and mint,
minted orange juice, pineapple and grape juice, pineapple lemon foam, spiced grape juice, clam,
crabmeat, crabmeat and avocado, shrimp mayonnaise, clam juice, clam and tomato juice, oysters
on the half shell, sauerkraut juice, tomato juice, tomato and sauerkraut juice." (p. 118-126)
[1946]
"Cocktail Parties.
La Brinvilliers, a notorious poisoner, was beheaded for her crimes. According to a French wit, the only
difference between La Brinvilliers and the average cook is the intention. This is particularly true of
menu building, wherein many a hostess sins grievously, but at a "help yourself" party she may give her
fancy free reign and let her guests assume full responsibility. Alcoholic or non-alcoholic cocktails--either or both. A choice of the following suggestions:
Stuffed celery, Olives, Radishes, Marinated mushrooms, Hot ripe olives, Potato chips and cheese
Antipasto, Lobster spread sandwiches, Caviar and cucumber canapes, Very small hot toasted
sandwiches or puff shells (mushroom, cream cheese, liversausage, oysters etc.), Codfish balls, Tiny
broiled sausages with mustard cream, Chicken livers in blankets, Broiled sardine canapes, Deviled
sardines, Rolled tongue or chipped beef hors d'oeuvre, Lettuce sandwiches, crab or lobster canapes,
pastry snails, Shrimp surround a small hollowed cabbage filled with mayonnaise or pink sauce for
shrimp, Meat pie in dough (rissoles), Pretzels and cream cheese, Pickled onions and bacon, Bacon and
saltine canape, Oyster canapes, salted nuts."
---The Joy of Cooking, Irma S. Rombauer [Bobbs-Merrill:Indionapolis] 1946 (p. 800-1)
[1948]
Cheese apple centerpiece appetizer, surrounded with crackers, Tuna fish, crab meat or lobster appetizer
(cold or hot), Surprise olive appetizer, Coronation appetizer, Strawberry appetizer, Assorted small
cakes or cookies, Cocktails, Dry wines and Fruit juice punch.
Cocktail Parties
(For small groups)
Bonbon Elite, Hotel Rainbow Appetizers, Hot Hame Bouches, Hot Mushroom Meringe Appetizers,
Sweet pea Appetizer, Assorted small cakes or cookies, Cocktails and Dry wines."
[1949]
Cocktails:
New American products introduced during the 1940s:
[1940] Arnold Bread, Red Cheek Apple Juice, Dairy Queen soft serve ice cream
POPULAR AMERICAN BRANDS
Brand name foods advertised in Woman's Day, January 1941:
Woman's Day, September 1942:
Good Housekeeping, August 1943:
Woman's Day, October 1944:
Woman's Day, May 1946
Good Housekeeping April 1947
Good Housekeeping, October 1948:
Good Housekeeping, July 1949:
Need to make something for class? We suggest wacky cake or:
Butterless, Eggless, Milkess cake
Although thrifty pioneer cooks were well versed in "making do," recipes for "Butterless, Eggless,
Milkless"
cakes begin to nudge their way into American cookbooks during the early years of the 20th
century. Why?
These ingredients were sometimes difficult to obtain from World War I through World War II,
and cakes
such as these were often served on family tables. Crisco, salad oil, lard, mayonnaise were the most
common substitutions for the butter (fat). Baking powder/soda substituted for the eggs (to make
the cake
rise) and water (or canned soup) was used instead of milk (liquid). White sugar was also
expensive and
rationed during this period. Brown sugar, corn syrup, honey and molasses were often substituted.
These cakes are found under a variety of names including "War Cake" and "Depression Cake."
"Depression cake. In the March 1989 issue of Country Living, Food Editor Joanne Lamb
Hayes
assembled a fascinating colleciton of recipes to show "how families coped in the kitchen during
the Great
Depression and wartime." This sugarless, eggless cake was developed during the First World
War. "Sugar,
the cheapest and most compact form of energy...was saved for our boys overseas, so creatie
cooks
learned to use molasses, honey, or corn syrup instead. For scarce wheat, they substituted barley,
oats, for
corn; for butter they used vegetable oil." When the Great Depression arrived, just eleven years
after the
Great War, this frugal cake was renamed Depression cake."
RECIPES FOR BUTTERLESS, EGGLESS, MILKLESS CAKE
[1944]
Period cookbooks and magazines tell us belly-filling simple meals prepared from pre-packaged
goods were popular in the 1950s. This
was a perfectly understandable reaction to recent memories of lean pantries, government
rationing, and WWII soldier rations. American companies did their best to convince the "typical"
1950s American homemaker to purchase time-saving appliances and serve her family new
convenience foods. Did the average home cook buy into all this
convenience? Yes, but not immediately. She also liked to experiment and was intrigued by new
flavors and recipes introduced by returning GIs. Welcome to the age of Hawaiian-American
buffet. Food of the 1950s is much more complicated than it seems on the surface. We recommend
Laura Shapiro's Something From the Oven:
Reinventing Dinner in 1950s America.
1950s cookbooks, food company brochures, and popular women's magazines confirm the
popularity of tuna noodle & green bean
casseroles frosted
meatloaf (frosted
with mashed potatoes!, served with
peas) and anything grilled...though mostly red meat...on the barbeque (a popular "new" suburban
trend). Main meals were accompanied by frozen vegetables, with lots of butter or sauce. Canned
soup reigned supreme as the ultimate combination of convenience and versatility, explaining the
proliferation of casseroles. Three bean salad was ubiquitous. Chex Mix (also known as
Trix Mix, TV Mix) was the "signature" snack.
This decade also marked the beginning of ethnic foods entering mainstream America. GIs
returning from tours in Europe and the Pacific developed new tastes. Food companies were quick
to supply the ingredients. "Americanized" versions of sukyaki, egg foo yung, chow mein,
enchiladas, pizza, lasagne, and barbecued meats with polynesian sauces regularly appeared in
1950s cookbooks.
What were Americans cooking in the 1950s?
APPETIZERS
Stuffed pecans or walnuts
Barbecued short ribs
Mushroom or clam broth
Consomme
Sukiyaki
Ham and vegetable casserole
VEGETABLES
Mushrooms au gratin
Green peas with sour cream
DESSERTS
Chocolate cake with white icing
Angel food custard
SIMPLE HOME MENUS: 1952 (all include "a beverage.")
Breakfast
Lunch
Dinner
SUGGESTED DINNER PARTY MENUS: 1955
Hors d'oeuvres Tray, Relishes, Roast Turkey, Cranberry Jelly, Potato Puff, Spinach Ring with
Baby Lima Beans, Grapefruit and Endive Salad, Vanilla Ice Cream with Tutti Fruitti, Small
Cakes, Coffee
Consomme Bellevue, Relishes, Filet Migning, Bordelaise Sauce, Chestnut Puree, String Beans
with Celery, Mixed Green Salad, Chocolate Souffle, Coffee
Littleneck Clams, Relishes, Roast Duck, Orange Sauce, Wild Rice with Mushrooms, Buttered
Asparagus, Bombe of raspberry Ice and Vanilla Ice Cream, Small Cakes, Coffee
Oysters in the Half Shell, Roast Chicken, Whole Hominy with Sherry, Broccoli with Brown
Crumbs, Macaroon Cream with Sliced Peaches, Coffee
Fish Fillets with Normandie Sauce, Roast Beef, Yorkshire Pudding, Braised Celery, Mixed
Vegetable Salad, Mincemeat Turnovers, Coffee
Consomme Madrilene, Relishes, Baked Virginia Ham, Grilled Sweet Potatoes, Cauliflour with
Lemon Butter, Romaine with Roquefort Dressing, Wine Jelly with Whipped Cream, Coffee"
"THEME" DINNERS WERE POPULAR IN THE 1950ssamples here:
"Hawaiian buffet luncheon or supper
"Entertaining in Hollywood
"After the Concert
"Fashion luncheon
"Mother Goose party
"Campfire or Girl Scout Cook-Out
BACKYARD BARBECUES
[1954]
The Good Housekeeping Cook Book [1955] offers a chapter titled "The
Bountiful Barbecue" (p. 593-600). It offers tips for planning a barbecue, including equipment
checklist (asbestos gloves, Monosodium glutamate!), practical notes (choose a menu to fit the
grill's space, double-wrap foods in heavy-duty aluminum foil) and safety notes (never heat canned
foods in the unopened can). Recommended meats include: big steaks, little steaks, king steak,
salt-grilled sirloin steak, barbecued spareribs, heavenly hamburgers, hot franks, grilled ham,
barbecued bologna roll, and and beef alfresco, kabobs, charcoal-grilled chicken, charcoal-grilled
duckling, fish fries and barbecues, and shellfish alfresco. Fresh grilled vegetable recipes feature
corn, potatoes, sweet potatoes, and mushrooms. Special instructions are provided for grilling
canned and frozen veggies. Grilled breads were also popular. Good Housekeeping
recommended grilled French & Italian breads , grill-baked breads, rolls and muffins,
garlic-buttered slices and a variety of hot grilled sandwiches. Dessert could also be prepared on
the grill.
Popular items included caramel roast apples, walnut roast, fried marshmallows, baked bananas,
and "Marshmallow Treats," (aka S'Mores).
House and Garden's Cook Book [1958] contains instructions for grilling the
following items (p. 195-208):
Churrasco (South American beef steak), Beefsteak Jerome LePlat (Italian recipe with Hollandaise
sauce), Beefsteak Pizzaioula, Sliced Larded Filet on French Bread, Chateaubriand Marchand de
Vin, Sate with Steak, Kebabs, Roast Leg of Lamb, Shoulder of Lamb, Lamb Steaks, Oriental
Lamb Steaks (soy sauce & ginger), Ham Steak, Plain Hamburgers, Savory Hamburgers
(w/chopped onions, olives & mushroom powder), Frankfurters, Grilled Italian Sausages, Spitted
Roast Chicken, Chicken Tarragon, Garlicked Chicken, Ginger Chicken, Baby Chickens on a Spit,
Sate Ajam-Chicken on the Spit (Indonesia), Grilled Chicken Hearts, Epicurean Broiled Turkey,
Broiled Turkey Flambe, Broiled Duckling, Broiled whole Fish, Fish Mixed Grill, Rotisserie Veal
with Kidneys, Roast Leg of Lamb Hong Kong, Shish Kebab, Pork Loin with Sherry, Pork
Shoulder Robert, Loin of Pork California Style, Port Tenderloin Orleans, Spareribs Island Style
(w/pineapple), Spareribs German Style (w/sauerkraut), Suckling Pig on a Spit, Roast Chicken
Pierre (w/sherry), Chicken Far East (w/cashews & peanut butter), Long Island Duckling Gourmet
and Goose Montmartre."
[1959] Woman's Day (magazine)
"Come Over for Steak
Grilled steak
"Backyard Barbecue
1950s Cocktails
"Standard American alcoholic beverages & cocktails, circa 1950s
beer, bourbon highball, brandy highball, champagne punch, eggnog, Cuban cola (rum & coke),
French "75" (gin, sugar & champagne), mint julep, randy smash, planter's punch, rum Collins,
Tom Collins, Scotch and soda, rye highball, the screwdriver."
"Cocktails, long cold drinks such as highballs, and beer are the favorites among the alcoholic
beverages of this country. There are a few epicures who know and appreciate wines and who can
distinguish among vintages. Most of us are content with serving sherry, vermouth, or Dubonnet
before diner, and on special occasions offering an appropriate wine with a meal to which it adds
enjoyment. Sometimes a brandy or a cordial will also be served after coffee. There are a few
simple rules which should be followed in the service of beverages of this sort. The next few pages will
be devoted to the question of what to serve, when, and how. For more detailed informaiton, I refer
you to Along the Wine Trail, by G. Selmer Fougner, published by the Stratford Press, Boston, which
contains accurate and practical information...There are actually hundreds of recipes for cocktails.
You may go as far as you will in experimenting with them yourself, but be careful about offering
a strange mixture to guests, unless you heave the makings of other drinks on hand that are hand
and are hospitable enough to allow them to choose something else. The two most popular
before-dinner cocktails are Martinis and Manhattans. Next perhaps come old-fashioneds, whiskey sours, and
daiquiris. If you make these according to the accecpted practice, it will not be necessary to have
any more on your list of standbys.
Service of Cocktails: All cocktails except old-fashioneds are mixed with ice in a cocktail
shaker, but some of them are stirred instead of shaken. If you have only one shaker, Martinis and
Manhattans may be stirred and served in pitches form which they may be poured into the cocktail glasses in
the living room. Old-fashioneds may be mixed at the bar, if you have one, or in the kitchen, which is
easier, and where you generally have better results. They are brought to the living room on a tray.
To serve the usual type of cocktail, arrange the glasses of standard size, which may have long or
short stems, with the shaker on the tray. Small napkins should accompany them, and coasters may be
offered with them if you are particular about rings on your mahogany. A tray of canapes, savory
crackers, or an assortment of relishes should be offered with cocktails."
These cocktails and alcoholic beverages are listed Irma Rombauer's Joy of Cooking, circa 1953:
Popular trends & new drinks:
What to serve for a teenage party
If you are going for the classic "Malt Shop" theme (a la Happy Days & Grease) period menus are your best guides.
Teen party menus suggested in cookbooks are generally not as *hip.* Sample 1950s coffee shop & ice cream parlor menus are
online here. Type the name of these four restaurants (one at a time) in the "restaurant' box :
Stan's, Brown Derby, Carnation, Vern's. The database will return entire menus.
Based on the menus above, we suggest you serve: Hamburgers/cheeseburgers, Hot dogs, Grilled cheese, Tuna fish sandwiches, Fried chicken, Pizza, French fries, Potato chips, pretzels,
corn chips, Malted milk, Milk shakes, Ice cream floats, ce cream sundaes ("make your own" is always a fun activity), cola, root beer, lemonade.
If you want to recreate a "Drive In" menu, we recommend: The American Drive-In: History and Folklore of the Drive-In
Restaurant in American Car Culture/Michael Karl Witzel and Car Hops and Curb Service: A History of American Drive-In
Restaurants 1920-1950Jim Heimann. Both books are full of pictures (great for decorating ideas) and sample menus. Your
local public librarian will be happy to help you obtain these books.
POPULAR AMERICAN FOODS INTRODUCED IN THE 1950s
[1950]
[1951]
[1952]
[1953]
[1954]
[1955]
[1956]
[1957]
[1958]
[1959]
POPULAR AMERICAN BRANDS
These brand name food products were advertised in Good Housekeeping, August
1950:
Better Homes & Gardens, July 1951:
Better Homes & Gardens, March 1952:
Family Circle, July 1953:
Good Housekeeping, June 1954:
Better Homes & Gardens, September 1955:
Family Circle, November 1956:
Family Circle, August 1957:
Good Housekeeping, October 1958:
Better Homes & Gardens, August 1959:
Wrap all your late 1955+'s leftovers in aluminum foil. Why?
Because America no longer had to divert metal to the war cause!
In the United States, the 1960s was a stormy decade shaped by the clash of
conforming tradition and radical change. Culinary wise? WWII rationing was a distant
memory, 50s casseroles were old & boring. The 60s encouraged showy, complicated
food with French influence (Julia Child, Jacqueline Kennedy), suburban devotion
(backyard barbecues), vegetarian curiosity (Frieda Caplan) and ethnic cuisine (soul
food, Japanese Steak houses). This was also the decade of flaming things (fondue &
Steak Diane) and lots and lots of junk food (aimed at the baby boom children).
"Average" suburban families patronized family-style restaurant chains like Howard
Johnson's. The first Wendy's restaurant opened in 1969.
RECOMMENDED READING:
SIGNATURE DISHES & POPULAR TRENDS
MENUS FOR ENTERTAINING
"A small cocktail party
A large cocktail party
Lunch for a football game
A graduation luncheon
A children's party
A birthday supper party
BUFFET, 1960S STYLE
1960s buffet notes & menus
Baked chicken breasts supreme, savory stuffed mushrooms, peach Waldorf salad, hot cheese
biscuits, creme-de-menth parfait, coffee.
Our best cucumbers in sour cream, sirloin tips en brochette, white rice with onions, carrots in
mustard glaze, fresh peas oregano, baba au rhum, tea.
Beef in burgundy with gnocchi, herb-buttered zucchini and carrots, green-salad bowl, rolls, pears
sabayon, jewel cookies, coffee, tea.
Chicken curry on white rice with raisins, curry accompaniments (chutney, salted peanuts, coconut,
kumquats), sesame rolls, raspberry sherbet, coffee, tea."
International theme buffet menus:
"Quick Oriental Dinner: Egg rolls, fried shrimp, sweet & sour shrimp sauce, red mustard
sauce, speedy chicken chow mein, Chinese fried rice, soy sauce, preserved kumquats, oriental
salad, Mandarin orange dessert, coconut macaroons, green tea. NOTE: give your guests
chopsticks.]
Smorgasbord: Swedish relishes and breads, Swedish meat balls, brown beans, deorated
chilled ham, dill potatoes, vegetable cups, red-and-white salad, Swedish pancakes with
lingonberry sauce, caraway seed cheese, toasted wafers, Swedish coffee.
Mexican Fiesta: Mexican relish tray, turkey-stuffed tamales, cheese enchiladas, Mexican
fried rice, chiles rellenos, tomato sauce, fried tortillas, caramel custard, hot coffee.
Casual Curry Buffet: Shrimp curry, yellow rice, curry condiments, romaine salad, chilled
orange sections, coconut chips, hot tea.
Italian Supper: Antipasto tray, lasagne, pizza or spaghetti, Italian green salad, Italina long
loaf or bread sticks, spumone or cherry ice cream, coffee.
Island Feast: Water chestnuts with chicken livers, Kona chicken, steamed rice,
batter-fried shrimp with sauces, Chinese peas with water chestnuts, Waikiki salad, raspberry
sherbet with
coconut, beach boy punch. [NOTE: Trader Vic's made Polynesian food very popular in the
1960s.]
Casual buffets, American style
Party-best Buffet:: Tomato refresher, beef Stroganoff, yellow rice, ambrosia molds, crisp
relishes, brown-and-serve hard rolls, pink confetti pie or easy chocolate eclairs, coffee."
Buffet-style Suppers, main course casseroles:
NEW PRODUCTS:
[1960]
[1961]
[1962]
[1963]
[1964]
[1965]
[1966]
[1967]
[1968]
[1969]
SOURCES: The Food Chronology, James L. Trager, The Century in
Food, Beverly Bundy
POPULAR BRANDS
These foods were advertised in Better Homes & Gardens, April 1960:
Everywoman's Family Circle, February 1961:
Better Homes & Gardens, July 1962:
Better Homes & Gardens, December 1963:
Good Housekeeping, May 1964:
Better Homes & Gardens, February 1965:
Better Homes & Gardens, November 1966:
Ladies' Home Journal, January 1967:
Better Homes & Gardens, September 1968:
Better Homes & Gardens, October 1969:
What were baby boomer kids eating?
Product pictures:
I,
II &
III
TANG, THE "SPACE AGE" DRINK
"Tang, made by General Foods, is a sweetened drink powder artificially colored and flavored
orange. It is one of America's most celebrated chemically created foods...Tang went to space on
the Gemini and Apollo missions. The mix was delivered to the astronauts in silver pouches. When
water was added, the pouches yielded a sweet, slightly tangy orange-flavored drink that provided
the entire day's worth of Vitamin C. By the first Gemini flight in 1965, Tang has been languishing
on supermarket shelves for six years. The General Foods dubbed it "the drink of the astronauts,"
and the new Tang, with a prominent picture of a launch pad on the outside of the canister, soon
was rocketing upward in sales and consumption...At the peak of popularity of Tang in the 1960s
and 1970s, American households consumed the "instant breakfast" on a regular basis."
"For the record, the drink's origin had nothing to do with the space program. It was
developed by General Foods in 1957, 12 years before man would set foot on the lunar
surface. But the Vitamin C-filled drink is indelibly tied with outer space, largely because
it has been used by astronauts since the Gemini flights of 1965 - and because of
advertising. "Tang Takes Off" bleats a 1965 General Foods newsletter that describes
the elaborate efforts to craft commercials tied to the Gemini flights. Later commercials
and ad promotions - from moon maps sent to thousands of schools to lunar module
replicas on 18-ounce Tang jars - would reinforce the Tang-Space connection for years.
Once widely popular, Tang is no longer the major player it once was. "Its sales are not
now what they were then," said Nancy Redmond, a spokeswoman for Kraft General
Foods. She attributed that mainly to changes in consumer tastes and the availability of
other drinks. Still, Redmond said, "Tang has its dedicated users." It's also now
available in mango flavor and sugar-free orange. Plastic containers have replaced the
old glass jars. And Tang is still used regularly in space. "
"Tang is yesterday's drink of tomorrow. Introduced by General Foods in 1959 as a
"breakfast beverage" made by mixing water with a spoonful of what the manufacturer
called "aromatic, orangy-tasting powder," (loaded with vitamins A and C, as well as
tricalcium phosphate), pleasant smelling ("like oranges, but with a flavor all its own"),
long--lasting in its jar on the shelf, and, most wonderful of all, modern. To serve Tang
for breakfast instead of orange juice was to say you were riding high on the wave of
progress...To understand Tang's appeal some thirty years ago, it is necessary to
remember that most Americans, especially in the 1950s and 1960s, put their
faith in the march of progress. From the end of World War II until the 1970s, a lot of
people honestly believed that the world was simply getting better and better, mostly
because science and industry kept creating great new products and evermore
convenient ways of living. ..when Tang was first marketed across the United States
(and as "Sun Up" in Canada), General Foods was still predicting a dazzlingly modern
future menu of scientifically reconstituted foodstuffs...It hadn't been easy to create a
powdered breakfast beverage rich with the attributes of real fruit, the introductory
articles in May 1959 [issue of General Food's Monsanto Magazine] explained.
Among the obstacles faced by scientists at the Post Division of General Foods were
betting stable, water-soluble forms of vitamin A into the powder, finding just the right
semiopaque orange additive...and finding a way to keep the powder from caking in the
jar. When it came time to package Tang, marketing people took an unusual step (for
1959) and created a label that actually told consumers what nutritional value they
would get in every glassful of Tang...Tang made the leap from convenience food to pop
culture in 1965 when it was taken on board the space capsules Gemini IV (June 7) and
Gemini V (August 21) as part of the astronauts' nutritionally balanced food
supply..."
Tang wasn't the only American product to capitalize on the space program. Remember
Space Food Sticks?
Favorite home kitchen appliances, 1966:
If you need to make something for class?
Sylvia Lovgren's Fashionable Food: Seven Decades of Food Fads [MacMillan:New York]
1995
places these recipes in her 1970s chapter:
Signature dishes of the 1970s (general notes & selected recipes):
Family meals
Most home cooks did not have this luxury of choice. Economic challenges of the 1970s went beyond the even/odd days at gas
pumps. They also visited butcher counters in local supermarkets. Horseburgers, anyone?
Period cookbooks are imperfect barometers of actual plates served to real people. At best, they accurately report
the collective vision of what average, middle class-people "should be" eating. For that reason they are worth examining.
If you interview anybody who ate their way through the 1970s you are likely to find their meal recollections were pretty different from
the following recommendations. People eat what's in the house. If the primary cook has time to cook traditional
time-consuming recipes then so dines the rest of these house. Note: most folks through the ages valued food economy & prep
time.
What to serve at a 70s party?
[1970]
Hearty, Winter, knives & forks: Chicken Sticks, Moulded Guacamole, Peppy Almonds, Neapolitan Veal, Lisa's Noodles, Celery Heart Salad,
Ginger Coffee Treat
Beverages
Soups & sauces
Salads & dressings
Eggs & cheese
Meats, poultry & fish
Vegetables
Sandwiches
Desserts
[1973]
Festive Friday Dinner
Formal dinner
Patio Spring Dinner
The Cocktail Party
Hearty Sunday Breakfast
Tea for the Committee
[1974]
Party Luncheons
Dinners That Glamorize Beef Leftovers
Dinners that Glamorize Chicken Leftovers
Cash-Saver Buffets
Smorgasbord
Party Buffets
Menus for the Charcoal Chef
[1975]
"Two Formal Summer Buffets
"Four Back-Yard Barbeques
"Four Formal Dinners
"A Summer Cocktail Party
"A Winter Cocktail Party
"Teenagers today are about three times as worldly as their parents were at the same age. Many
have traveled, if not abroad, at least to big cities where there are ethnic restaurants. They have
sampled Smorgasbord, whole repertoires of pasta and Chinese classics, Shish Kebabs, Beef
Stroganoff, chili (not the canned but the fiery Texas Type), Tacos, and very possibly Paella,
Moussaka, Bouillabaisse, Borsch, Tempura, Sukiyaki, and Teriyaki. Let you own teen-ager help
plan the menu. He or she knows what's in and out.
A Teen Birthday Supper
SOURCE: The Doubleday Cookbook: Complete Contemporary Cooking, Jean
Anderson and Elaine Hanna [Doubleday & Company:Garden City, NY] 1975
[1976]
Children's Lunch
Club Women's Lunch
Dinner for Four
Saint and Sinner Dinner
Potluck Buffet
Late Evening Buffet
Outdoor Barbecue
Supper party
How about a "Watergate" theme party? In the 1970s two popular period recipes were Watergate salad & Watergate cake. Two
tongue-in-cheek cookbooks were published to "commemorate" this event in 1973: The
Watergate
Cookbooks (Or, Who's in the Soup?), The Committee to Write the Cookbook and The
Watergate Cookbook, N.Y. Alplaus. These may have been inspired by The Washington
Post writer Tom Donnelly, who published an article titled "Serve Hot, Then Count the
Silver." The recipes in these books are classic 1970s, the names cleverly allude to the players and
their rolls. Sample dishes from the Committe to Write the Cookbook:
New food introductions:
Popular American brands
[1970] foods advertised in the Better Homes and Gardens, September issue: Kraft Macaroni & Cheese Dinner,
Campbell's Tomato Soup, Brach's Chocolate Stars, Brach's Bridge Mix (candy), Del Monte Golden Sweet Corn (can), Pillsbury
Create-A-Cake Mix, Pillsbury Buttercream Fudge Frosting Mix (box, recipes: 'Saucy Apple Swirl', 'Lemon Whippersnaps' & 'Double
Dutch Intrigue Cake'), Betty Crocker Rice Pudding (can, ready to serve; also chocolate, vanilla, butterscotch chocolate fudge
& lemon flavors), Kraft American Pastuerized Process American Cheese (box with slices), Lipton Noodle Soup Mix, Betty Crocker
Sauces (canned; mushroom, Newbury & Hollandaise flavors), Kraft/Parkay Margarine (stick & soft sold in plastic tub), Jell-O
Cheesecake, Kraft Philadelphia Cream Cheese, Kraft Miracle Whip, Pennsylvania Dutch noodles (& dumpings, egg noodles, Bott Boi, Kluski;
recipes for Noodles Alfredo, Chicken and Dumpling Pie, Baked Lasagne), Kraft Roca Blue Cheese salad dressing, Benson's
Sliced Old Home Fruit Cake.
[1971] foods advertised in Better Homes and Gardens, February issue:
"Betty Crocker Wild Blueberry Muffin Mix (box, can of blueberries inside), General Mills Kix (breakfast cereal, offer for Oneida Community stainless steel
silverware set), Bisquick, Betty Crocker Ready To Serve Pudding (cans, flavors: tapioca, rice, chocolate, vanilla, butterscotch, chocolate fudge & lemon), General
Mills Total (breakfast cereal), Green Giant Rice Medley (frozen, rice with peas and mushrooms), Betty Crocker Chocolate Fudge Frosting Mix (box), Gold
Medal Enriched Alll Purpose Flour (paper sack; recipe for "One-Rise Mixer Breads" Hot Cross Buns, Cheese-pepper Bread, Sesame Mini-Loaves and
Butterscotch Coffee Round inside sack), Cream of Rice (box, recipe for Cheese Souffle for bland diets), Pillsbury frosting mixes (cocoanut almond, coconut pcean,
caramel; recipes for Choco-Crown Turnabout Cake, Fudge-Full Peanut-Butter Bars, Cocolate Caramel Cake), Campbell's Soup (tomato, vegetable, chicken
noodle), Hunt's Tomato Sauce (can), Kraft Miracle Whip (recipe for Penthouse Pizza), Betty Crocker Upside Down Cake Mix and Topping (with cans of
pineapple, apple cinnamon & cherry topping), Betty Crocker New Homemade Bread Mix (box, 'makes 1 1/2-LB white loaf, 'just add water, knead, shape & let
rise and bake'), Sunkist Navel Oranges, Kellogg's Corn Flakes & Rice Krispies (breakfast cereals, with offer for "Kay Kellogg's Creative Cookery," 64 page
booklet), Dream Whip Whipped Topping Mix (box), recipe for Dream Cake), Sophie Mae Peanut Brittle (gold box), B in B Whole Crown Mushrooms (can,
recipe for Oven Beef Burgundy), Pennsylvania Dutch Egg Noodles, Dumpling Egg Noodles, Bott Boi & Kluski (recipes for Noodles Alfredo, Chicken and
Dumpling Pie, Refreshing Noodle salad, Baked Lasagne, Short Ribs and Noodles), Campbell's Chunkey Soup (new!, beef, chicken, vegetable & turkey flavors,
ready to serve), Gold Medal Wondra Quick Mixing Flour, LeSeuer Very Early Young Small Early Peas (can), Kraft Italian dressing (bottle, picture of Venice
gondolas on label), Stuckey's restaurants (roadside eatery, free box of pecan candy wtih 10 gallon gas purchase), Katheryn Beich Candies (milk chocolate,
Golden Crumbles, Katydids, Krumble Krunch, Butter Toffee, Chocolate Truffles, Almonds N' Chocolate, Party Nuts, Mint Wafers).
[1972] foods advertised in Better Homes and Gardens, November issue: Harry & David Fruit of the Month Club, 12-Box Club,
$72.95 delivered (Cristmas Roayal Riviera Pears, January Crisp Mountain Apples, February Royal Grapefruit, March Royal
Oranges, April Hawaiian Pineapples, May Wild 'N Rare Preserves, June Home-canned Fruit, July Giant Kiwi-Berries, August Exotic
Nectarines, September Oregold Peachs, October Alphonse Lavelle Grapes, November Spanish Melons), Jell-O Strawberry Gelatin
(recipes for Cranberry Orange Ring & Turkey Salad), General Foods Log Cabin Syrup (glass bottle, recipes for Log Cabin and Baked Acorn Squash,
Log Cabin and The Cranberry, Log Cabin and Glazed Carrots), Cooking Magic Bags (for cooking whole turkey 'The turkey bastes itslef. Browns
itself. The juices don't splatter all over your oven!';recipes for Turkey Chow Mein & Quick Turkey Breast), Seagram's
V.O. (Canadian whisky), Wish Bone Italian Dressing (bottle), Campbell's Soups (Cream of Mushroom, Tomato, Golden Mushroom, Onion,
Beef Broth (Bouillon), Cheddar Cheese, Consomme (Beef), Chicken Broth, Cream of Celery, Cream of Chicken; recipe for Glori-Fried
Chicken using Cream of Mushroom),Betty Crocker Fudge Brownie Mix & Fudge Brownie Supreme Mix (with can of chocolate syrup),
Parker Games (Peanut Butter & Jelly, 'ages 4-8 includes plastic plates, bread slices, layers of peanut butter and jelly; first to build
complete sandwich wins. No reading or counting needed'; Birthday Cake 'Festive new game played on a big cake!! Players race to finish
their own cakes using relistic layers, filling, frosting. Colors and pictures show where to move. Tiny candles and plates included, ages 5-10.'),
Kraft 100% Gratd Parmesan Cheese (recipe for Parmesan Burger Casseroles), Quaker Oatmeal, Betty Crocker Wild Blueberry Muffin Mix (box),
Hershey's Cocoa & Unsweetened Baking Chocolate (recipe for 'Hand-Me-Down' Cake, Kraft Marshmallows & Royal Prince Yams (can, recipe
for Sunburst Yam Bake), General Foods Jell-O Soft Swirl Dessert Mix (vanilla & chocolate flavors; recipes for Pumpkin Treat, Peach Shortcake,
Chocolate Graham Crunch and Mincemeat Rum Cup.), Betty Crocker Bac*Os imitation bacon bits ('Bac*Os makes what's good,
better.'),
Borden Egg Nog & Bacardi Rum (instructions for combining for holiday alcoholic beverage), Chiquita bananas (partnership promotion with
National Football League, Bubba Smith color slide free), Kraft Old English (jar cheese), Cheez Whiz (jar), Philadelphia Whipped
Cream Cheese with Chives (aluminum tub), French Onion Teez Dip (aluminum tub), Squeez-A-Snak (tupe cheese, bacon & sharp flavors),
Taster's Choice (freeze dried coffee, jar), Sara Lee Strawberry Cream Cheese Cake (frozen), Swift's Premium Brown 'N
Serve all meat Sausage, Ocean Spray Cranberry Juice Cocktail (glass bottle), Heinz Apple Cider Vinegar (recipe for Red Cabbage and
Apples), Herb-Ox Bouillon cubes (beef, recipe for Meat Loaf a la Madrid), Bar-Tender's Whiskey Sour & Instant Daquiri Mixes),
General Mills Total (breakfast cereal, whole wheat & corn flavors; recipe for Perfect Corn Bread), Carnation Instant Hot Cocoa
Mix (packets, just add hot water), Kraft American Singles ('eash slice wrapped), Pasturized Process Cheese food, onlin-chive, sharp &
jalapeno pepper), General Foods Minute Rice (recipes for Beef and Rice Stroganoff, Polynesian Chicen, Rice and Bread Stuffing),
Carnation Special Morning instant breakfast ('33% more protein plus increased vitamins minerals and energy,' chocolate flavor),
Kraft Spaghetti Dinner Tangy Italian Stule, Planters Peanuts (sweepstakes offer honoring the 470th aniversary of the discovery of
the peanut...grand prize: a 15 day adventure for two spanning three continents--South America, Africa, and Europe...plus $1,000o
in cash), General Mills Gold Medal EEnriched Flour & Red Star Instant Blend Active Dry Yeast (reference to No-Fry Doughnuts, frecipe in the
gold medal sack), Lipton Onion Soup (recipes for Blue Cheese California Dip, Shrimp California Dip, Vegetable California
Dip), Borden Eagle Brand Sweetened Condensed Milk & Nestles Morsels (chocolate, butterscotch; recipe for Fudgie Scotch Ring),
Hormel Spam (regular, smoke flavored & with cheese chunks), Hellmann's Real Mayonnaise (recipes for Turkey Crunch Casserole, Turkey
Cheese Ball, Turkey Burgers, Tanbgy Creamed Turkey, Turkey Loaf, Turkey Divan), Reynolds Wroap, Kellogg's Croutettes Stuffing
(box), Banquet Chicken Pie (frozen), Dole Sliced Pineapple (can), Rath Ham (canned), Dole bananas (recipes for Dole Danish
Delight, English Breakfast Treat & Jamaizan Pound Cake), Hunt's Tomato Sauces (cans, with tomato bits, with mushrooms, herb sauce,
with cheese, with onions & special), Kitchen Bouquet (gravy concentrate), B&B Mushrooms (can, recipe for Vegetable OPriental with Turkey
or Chicken), Chef Boy-ar-dee Complete Pizza Mix (box, recipe for Jamaican Pizza & Polish Pizza), Hunt's Manwich (can, add sauce to
ground beef), Libby's Pumpkin & Pumpkin Pie Mix (cans, recipes fro Pumpcream Parfait, Pumpkin-Eater Pumpcakes, Chiffon-Pump Pie),
Brach's Chocolate Covered Mints (individually wrapped), Heinz Great American Bean with Smoked Ham Soup(can), Cream of Rice
(box, recipe for Medium White Sauce), Fleischmann's margarine (sticks, tubs, regular, unsalted; recipe for Festive Fruitcake),
Pet-Ritz Frozen Pie Crust Shells, Pet Whip, None Such Mince Meat (instructions for making mince meat pie), Blue Diamond Almonds (cello bag
& can; recipes for Spour Cream Sauce Almondine, Crown Sweet Potatoes with Whole Natural Almonds & Green Beans Almondine),
Sanka Freeze Dried Caffiene-free Coffee (jar), Kraft Pure Safflower Oil, Bisquck (recipe for Cherry Crepes), Parkay
Margarine (stick & tub), Aunt Jemima French Toast (frozen, box, regular & cinnamon swirl), Betty Crocker Hamburger Helper
(Chili Tomato, Beef Noodle, Potato Stroganff, Hash, Cheeseburger Macaroni, Rice Oriental), Wright's Bar-B-Q Smoke (bottle),
French's People Crackers (for dogs, shaped like mailmen, police officers & firemen), Vandermint Liqueur (recipe for Vandermint Chocolate
Cheese Pie, Vandermint Parfait, Vandermint Fondue), Profile sliced bread (diet), Chase & Sanborn Coffee (cans, promotion to
win Superbowl tickets/trip), Land O'Lakes Butter (sticks), Durkee Hors D'oeuvres (box, frozen, 12 assorted franks-'n-blankets, cheese straws,
shrimp, cheese, beef and chicken liver puffs), Cake Mate Decorating Icing Tubes (red, blue, green, yellow, purple), Gravy
Master (concentrate, bottle), Mazola Pure Corn Oil (recipe for Tempura), Galliano liqueur (for making Harvey Wallbangers).
[1973] foods advertised in Better Homes and Gardens, May issue: Kraft Parkay margarine, Campbell's Soup
(New England Clam Chowder, Cream of Shrimp, Oyster Stew, Clam Chowder Manhattan Style), Van Camp's Pork and Beans,
Birds Eye French Green Beans with Toasted Almonds & Green Peas and Cauliflower with Cream Sauce (frozen), Kool-Aid
Iced Tea Mix (packet, sugar-sweetened lemon flavored), Kraft Italian Dressing, Kraft Miracle Whip (recipe 'Mandarin
Mold'), Kraft Real Mayonnaise (recipe for 'Tuna Stuffed Tomatoes'), Carnation Slender (diet food mix, cans & packets;
chocolate flavor), Uncle Ben's Long Grain & Wild Rice (recipe for 'Beef Paprikash'), Hunt's tomato sauce, Lipton
Onion Soup Mix (recipe 'Shrimp California Dip'), Mrs. Smith's Apple Pie (frozen), Kikkoman Soy Sauce ('Happy Isles
Chicken), Kikkoman Teriyaki Sauce ('Flavorama Steak'), Bisquick (recipe for 'Cranberry-Nut Coffee Cake), Max Pax ground
coffee (pre-packed filters), Kraft Pure Safflower Oil, Pennsylvania Dutch Egg Noodles (recipes for 'Chicken Cordon Bleu',
'Noodle Florentine' & 'Apricot Noodle Dessert'), Avocados (California Avocado Board, recipe 'Mexican Chef's Salad'),
French's People Crackers (for dogs!).
[1974] foods were advertised in the Ladies Home Journal, September issue:
Rice-A-Roni (with recipe for "Pizzarama"), white rice (Rice Council of America industry promotion, no specific brand, with
recipe for Pepper Steak with Rice), Sunkist lemons, (with recipes for broiled chicken with lemon pepper, baked chicken
with lemon inside, shaker bag chicken flavored with lemon and sauteed chicken breasts with lemon), Carnation's Slender
(diet drink dry mix & canned beverage), Reynolds Wrap aluminum foil (recipes for Spiced and Fruit, Potato-Cheese Frosted
Meat Loaf...both baked wrapped in Reynolds...no pot/pan), Maxim (freeze dried coffee), Nature Valley Granola, Cremora
(powdered non-dairy creamer), Borden Instant Breakfast Drink (orange powder, Like Tang), Chiffon margarine (in plastic tub)
, Nescafe Decaf (instant coffee), Mr. Mushroom (sliced mushrooms in natural juices, jar), Kraft Chef's Surprise (Hamburger
& Macaroni Stew, box, like Hamburger Helper), Birdseye Broccoli Spears with Hollandaise Sauce (frozen, box), Betty Crocker
Hamburger Helper (Hamburger Pizza Dish), Betty Crocker Whipped Frosting Mix (chocolate, strawberry cream, vanilla & lemon
flavors), Polish Ham (canned), Sara Lee Macaroni & Cheese (frozen, box; also mentions Ravioli, Lasagna, Chicken & Noodles
Au Gratin, Tuna & Noodles Au Gratin).
[1975] foods advertised in the Ladies Home Journal, October issue: Rice A Roni (recipe 'Chicken Dolores'), Big John's Beans
'N Fixins, Van Camp's beans (canned: Pork & Beans, Brown Sugar Beans), Stouffer's Iced Yellow Cupcakes (frozen, also
devil's fudge, cream filled, and lemon filled cupcakes; topped with vanilla, chocolate, strawberry, lemon & coconut icings),
Kraft Cracker Barrel Sharp Cheese, Stouffer's macaroni & cheese (frozen), Max-Pax (ground coffee), Campbell's Soup (
Golden Mushroom & Cream of Chicken, with recipes for 'Golden Glazed Chicken' and 'Chicken 'N Ham Roll-Ups'), Jell-O,
Betty Crocker Snackin' Cake (coconut pecan flavor), Birds Eye Danish Vegetables (frozen), Herb Ox (dry builloun cubes, recipes
for 'Japanes Skillet Dinner' and 'Chicken Aloha'), Dole Bananas, Orville Redenbacher's Gourmet Popping Corn (glass jar),
apricots (Apricot Advisory Board), A1 Steak Sauce (recipe for meatloaf), Hecker's flour (unbleached), Dole chunk pineapple
(can), Carolina bake-it-easy chicken flavored rice (bakes in its own steamer tray, also beef, zesty Italian flavor), Del
Monte Pineapple Chunks (can).
[1976] foods advertised in Better Homes and Gardens, July 1976:
Hidden Valley Ranch Dressing (dry mix in packet), ReaLemon reconstituted lemon juice & Borden Eagle Brand Sweetened
Condensed Milk (with recipe for Lazy Day Chiffon Pie), Shilling Sloppy Joes seasoning mix (with recipe for making 6,000
Sloppy Joes), Kellogg's Product 19 (breakfast cereal), Amana Radarange, Ball (canning) jars 1776-1976 commemorative
collection (6 jars featuring Independence Hall, Old North Bridge, Valley Forge, Mount Vernon, Williamsburg Capitol, &
Fort Ticonderoga), Gibley's Gin, Morton Salt (instructions for a Bicentennial table centerpiece made of salt, flour and
water), Tang (powdered orange flavored drink, glass jar & boxed concentrate), Bac*os (imitation bacon bits, glass jar),
Wrigley's Doublemint (chewing gum), Kraft Pure Safflower Oil (bottle), Armour Ham (canned, 4 different sizes, references
to ham recipes in several popular cookbooks), Woflschmidt Genuine Vodka, Litton microwave ovens, Nestea (iced tea mix,
jars), Hawaiian Punch (powdered drink mix), Eggo Strawberry Waffles (frozen, box), Seven Seas salad dressings (Viva
Italian, French, Thousand Island), Orange Crush (soft drink, bottle), Mueller's Elbows noodles & Hellman's Real Mayonnaise
(recipes for All-American Macaroni Salad, Garden Macaroni Salad, Tuna Sunshine Salad), Duncan Hines cake mix (Deluxe II
Lemon Supreme), Kellogg's All-Bran & Bran Buds (breakfast cereals), Uncle Ben's long grain & wild rice, General Foods
International Coffees (Suisse Mocha, Cafe Francais & Cafe Vienna, with recipe for Suisse Mocha Cooler), McIlhenny's
Tabasco sauce (with recipe for Chili, comparing 1926 & 1976 methods), Kraft Imitation Mayonnaise (recipe for Slimmin'
Potato Salad), Knox Unflavored Gelatine (recipe for Gelatine Snacks), Bisquick Buttermilk Baking Mix & Swift Premium
Brown'N'Serve Sausage "The Original,"Borden Dutch Chocolate (chocolate milk, cardboard container & ice cream, cardboard
brick container),Weaver Chicken Breasts & Dutch Frye (frozen, boxed), Hiram Walker's Swiss Chocolate Almond, Dole Chunk
Pineapple (natural juice & sweetened, cans), B & G Nurseries Plantation Banana Tree "Produces tasty bananas year after
year in your home," Laura's Fudge Shops (Wildwood NJ).
[1977] foods advertised in Better Homes & Gardens, August issue:
Knox Unflavored Gelatine (recipe for fruit flavored Knok Blox), Herford's Cows Tropi-Cows bottled cocktails (coconut, strawberry & banana),
Maxwell House coffee (can, automatic drip grind), Kraft Velveeta cheese and Kraft Grape Jelly (recipe for Jellgrill Sandwich),
Betty Crocker Stir'n Frost (kit contains cake mix, readymade icing, and 5" X 7" foil-lined pan "Just add water, stir, and bake. Then
frost from an easy-squeeze pouch. Flavors: chocolate, yellow, spice & lemon), Squeeze Parkay, Lea & Perrin's Worcestershire Sauce
(recipes for Skillet Chicken and Vegetables, Western Pot Roast & Stuffed Meatloaf), Smucker's jellies (sweet orange marmalade,
red raspberry preseres, grape jam; recipe for Grandmother's Red Raspberry Cookies), Hormel Tender Chunk Ham (can, ground meat product,
'It does evertying tuna does except swim'), United States Steel promoting aluminum cans for their recyclability, Kraft Cracker
Barrel cheese (shapr cheddar tub, natural cheddar oblong block), Lipton Onion soup mix (recipes for Oniony Barbecue Glaze, Special
Stuffer Burgers, Souper Summer Salads), Stuckeys (road food chain, 3 hamburgers, $1.00 & HOt breakfast, tw country-fresh eggs, toast,
jelly, hot coffee, 99 cents), Tang (instant orange drink mix, glass jar & cardboard cannister), General Foods Hellmann's Real
Mayonnaise & Jell-O lemon gelatin dessert (recipes for Salmon Dill Mousse, Melon-Peach Salad, Neapolitan Vegetable Medley, Sunset Salad,
Molded Chef's Salad, Frozen Fruit Salad, Line-Yogurt Salad, Creamy Fruit Salad, Molded Vegetable Relish), Minute Maide 100% pure
Lemon Juice (full-strength, squeeze bottle), Dole Sliced Pineapple (can), General Foods Shake'n Bake (for chicken), Hormel's
SPAM (recipes for Eggs a la SPAM, SPAM Polynesian & California SPAM Sandwich), Pillsbury Bundt Cake Mix (recipe for Lemon
Blueberry Whipped Cream Dream), B&M Baked Beans (can & glass jar), McCormick/Schilling Taco Mix, Chili Mix, Season-All, Meat
Marinade mix, Meat Tenderizer, Lemon Pepper, Salt n'Spice; recipes for Taco burgers, Chili burgers, Burgers stroganoff, Shrimp
Italianne kabobs, Beef Teriyaki kabobs, Savory lemon chicken, London broil hibachi & Zesty vegetable dip), Dole bananas, Sara
Lee frozen cakes (CChocolate 'n Cream, Black Forest, Mandarin Orange, Double Chocolate, Strawberries 'n Cream, Fresh
Banana Nt, Walnut, Strawberry Shortcake), Kraft Jets (marsmhallows), Kraft Barbecue Sauce (bottle), Sure-Jell & Certo
fruit pectins (for home canning, recipe for Blueberry-Spice Jam), Funsten's California Almonds (cello-bag, recipe for Almond
Chicken Salad), Amaretto Di Amore liqueur, Hidden Valley Ranch dressing (packets, mix with milk, Original Ranch, Creamy
Italian & Blue Cheese), Lipton Tea (filter blend for automatic drip coffee makers), Slim Set Jelling Mix (sugar-free home canning
product),
[1978] foods advertised in the Ladies Home Journal, March issue: Golden Grain Macraroni and Cheddar, Hellmann's
Real Mayonnaise (recipe fo Mexican Salad Bowl), M & M's (plain & peanut), Pillsbury Figurines (diet bars; chocolate, chocolate mint,
chocolate caramel, caramel nut, vanilla & raspberry flavors), Smucker's preserves (apricot, strawberry, black raspberry with
recipe 'Mom's Secret Strawberry Ham Glaze'), Campbell's Soup (Bean & Bacon, Cream of Chicken, Chicken Noodle, Vegetable; recipes
'Italian Meatball Main-Dish Soup' and 'Home-Style Chicken and Ham Main-Dish Soup'), Stouffer's Side Dishes (frozen
product, brussels sprouts au gratin, macaroni & cheese, green bean mushroom casserole), Sara Lee Light 'n Luscious yellow cake (also
chocolate and banana flavors), Dole bananas, Swanson Chunk White Chicken (canned), Minute Rice (with recipe for Spanish Style Rice), Fresh Horizons
fiber bread, General Foods/Post C.W. Post Family Style Cereal, Salad Crispins (country, home, American, Italian style, French & Swiss flavors),
Kraft Singles American Cheese, Ralston Purina Seasoned Ry-Krisp (crackers), Baker's Coconut (recipe Rave Reviews Coconut Cake),
Armour Golden Star Filet of Ham, Land O Lakes butter (recipe 'Lemony-Stuffed Sole Fillets'), Bigelow Teas (Constant Comment,
English Teatime, Cinnamon Stick, Irish Breakfast, Earl Grey, Royal Jasmine, Chinese Fortune, Lemon Lift, Plantation Mint, Rose Garden),
Home Pride Butter Top Bread (white & wheat), Shake 'n Bake, Borden Eagle Brand Sweetened Condensed Milk (recipe 'Lime Chiffon
Dessert'), Uncle Ben's Rice (long grain & fast cooking), B & B Mushrooms (recipe 'Wild Rice Mushroom Bayou'), Good Season's Italian
Dressing (packet), potatoes (Potato Board, "I am not fattening!"), Sara Lee Pecan Coffee Cake, Swift Premium Brown 'N Serve
Sausage, Uncle Ben's Converted Rice, Bisquick, Pillsbury Plus cake mix (pudding in the mix), Maruchango Instant Lunch In A Cup (just
add hot water), Rice (Rice Council of America with recipe for Tuna Rice Royal), Bumble Bee Chunk Light & Solid White Tuna
(cans), Lipton Tea (loose tea in cannister to be brewed in coffee machine), Red Star Active Dry Yeast (packets), Pearson
Coffee Nip (candies...also licorice and mint parfait flavors).
[1979]Better Homes & Gardens, June issue:
"Mello Roast coffee (ground & instant), Seven Seas salad dressings (Viva Italian! Sweet & Spicy Capri, Sweet & Spicy
Catalina, Seagram's Extra Dry Gin, Irish Mist liqueur, Ziploc (plastic food storage bags), Cafe Orange (liqueur), Jeno's
Pizza Rolls, (frozen, sausage & cheese), Wish Bone salad dressing (Italian, Russian (recipes for Skewered Steak Italiano &
Spicy Glazed Chicken), Sweet & Low (artificial sweetener, Lipton Ice Tea mix (glass jar), Oscar Meyer pre packed cold
cuts, Baggies (plastic food storage bags), Kellogg's Most (breakfast cereal), Planter's peanuts, Claussen pickles (gars),
Borden's American pasteurized Process Cheese (singly wrapped slices), Leroux Peppermint Schnapps, Coffee, Tea & a New Me
(weight loss cubes for dissolving in coffee "Turns coffee into hunger stopper"), Centrum multivitamin, Old El Paso Taco
shells, Taco sauce, Taco mix and Tomato & Green chilies, Green chilies sauce, Refried beans, Tostada shells; recipes
for Old El Paso Meat 'N Potato taco, Old El Paso Quick Frank Kabobs, Old El Paso Tostada Salad), Coco Casa Cream of
Coconut (can, serving suggestions: Heavenly Coconut Cake, Coco Creme Celeste, Trout Coco Almondine, Coconut Fried
Shrimp, Coconut Cream Pie, Pina Colada, Coco Hors D'oeuvres), Chivas Brothers Lochan Ora Liqueur, Kahlua, Stouffer's
Corn Souffle, Green Bean Mushroom Casserole & Potatoes au Gratin (frozen), Lea & Perrins Worcestershire Sauce & Campbell's
Tomato Soup (recipe for Spicy Barbecue sauce), Smucker's Strawberry Preserves, General Mills Buc Wheats (breakfast cereal)
, Rice (Rice Council of America, no brand, recipe for Simply Elegant Steak and Rice), Birdseue Green Peas &Pearl Onions,
Carrots Brown Sugar, Broccoli with Cheese Sauce, Small Onions with Cram Sauce (frozen), Lipton soup mix (Onion, Beefy
Onion, Onion-Mushroom, Beef Flavor Mushroom (recipes fro Lipton Onion Burgers, Reuben Burgers, Taco Burgers, Special
Stuffed Burgers), Jell-O gelatin dessert (raspberry, recipe for Ruby Slipper bundt cake), Sanka decaffeinated coffee
(can, jar & packets), Kraft Miracle Whip (jar, offer for insulated picnic pack), Kraft Natural Sharp Cheese & Colby
Cheese, Kraft Marshmallow Creme & Philadelphia Cream Cheese (recipe for Cheesecake Creme), Success Rice (boil-in-bags),
Squeeze Parkay Margarine, Kraft Velveeta Cheese,Armor Treet (canned processed meat), Maxwell House coffee (grind &
instant, recipe for Cream Cheese Brownies), Kraft Creamy French Rressing (recipe for California Avocado Refresher),
Cocktails for Two (Bloody Mary), Almaden Cabernet Sauvignon, Bac*Os imitation bacon (recipe fro Creamy Tossed salad),
Diet 7-Up (can), Jell-O Instant Pudding & Pie Filling (recipes for Creamy Strawberry Pie & Extra-Moist Cake), Seagrams
7 Crown & 7Up (Seven and Seven cocktail), Clark and Clark Crispy (chocolate bars), Praline Liqueur, Light n'Lively
Lowfat Cottage Cheese, yogurt & ice cream),Soft 'n Sugarfree bubble gum (bright pink box, individually wrapped),
Canadian Club, A & W Root Beer (regular, sugar free, 6 pack cans), Hiram Walker Apricot Flavored Brandy (Sourball
cocktail).
POPULAR FOODS & RECIPES:
Signature dishes & notable restaurants
EASY FAMILY RECIPES...contrast with COMPLICATED PARTY MENUS
Need to plan an 80s family-style meal? These recipes are listed in Betty Crocker's Working
Woman's Cookbook [Random House:New York] 1982:
Meat main dishes: Steak with Mushroom-Wine Sauce, Onion-Topped Steak,
Sweet-and-Sour Stir-Fried Beef, Fruited Pot Roast, Enchiladas, Swiss Steak, Savory Beef Short
Ribs,
Burgers with Mushroom and Onions, Skillet Spaghetti, Skillet Stroganoff, Pizza Casserole,
Cheeseburger Pie, Pork Chops with Kiwi Sauce, Ham and Zucchini Skillet, Lasagne.
Poultry & Seafood: Curried Chicken, Chicken & Mushrooms, Chicken Scallopini,
One-Dish Chow Mein, Crunchy Chicken Salad, Chicken Mozzarella, Chicken-Broccoli Deluxe,
Fish
Divan, Tuna-Macaroni Skillet, Shrimp and Zucchini, Imposible Salmon Pie, Tuna Linguini
Casserole
Cheese, Eggs & Dried Beans: Fettuccini with Pepperoni, Chili-Cheese Macaroni
Casserole, Broccoli-Mushroom Spaghetti, Cheese-Onion Casserole, Fiesta Rice, Cheese, Bacon
and Tomato Pie, Vegetable Lasagne, Macaroni and Cheese, Eggs Rarebit, Vegetable Omelet,
Eggs and Corn Scramble, Scrambled Eggs Pie, Refried Bean Bake, Mexican Bean Patties,
Vegetable Bean Salad
Salads, Vegetables & Serve-withs: Easy Caesar Salad, Antipasto Toss, Tossed Salad
with Walnuts, Tossed Fruit Salad, Fruit and Spinach Salad, Marinated Whole Tomatoes, Easy
Cucumber Salad, Carrots and Pineapple, Onions with Blue Cheese, Mushrooms and Broccoli,
Baked Potato Slices, Potato Puffs, Twice-Baked Yams, Broiled Squash Kabobs, Stuffed Zucchini
Breads: Baked Parmesan Squares, Cheese Twists, Toasted Breadsticks, Cheese and Dill
Muffins, Granola Bread
Sandwiches & Soups: Denver Pocket Sandwiches, Ham-Pineapple Sandwiches, Sausage
Burritos, Hot Dog Roll-Ups, Broiled Cheese Sandwiches, Shrimp Club Sandwiches, Chiliburgers
in Crusts, Sloppy Joes, Hot Club Sandwiches, French Onion Soup, Italian Vegetable Soup,
Chunky Beef-Noodle Soup, Cold Vegetable Soup
Appetizers, Beverages & Desserts: Avocado Spread, Chilies Con Queso, Brie with
Almonds, Parmesan Nuts, Potato Wedges, Spicy Vegetable Dip, Meatball Appetizers, Glazed
Chicken Wings, Hot Spiced Wine, Spiced Coffee, Cranberry Cooler, Tomato Refresher, Banana
Daquiries, Frozen Daquiri, Sauteed Pineapple, Gingered Pineapple, Berries Chantilly, Granola,
Peanut Butter Bars, Chocolate Chip Squares, Cherry-Almond Drops, Sesame Wafers,
Chocolate-Brickle Drops.
SUGGESTED PARTY MENUS (p. 148-9)
Special Dinner for the Family: Pork Scalloppini, Buttered Spaghetti, Stuffed Zucchini,
Tossed Salad with Walnuts, Strawberry cream
Do-Ahead Summer Supper:Eggs and Rice Salad, Marinated Whole Tomatoes,
Oatmeal-Raisin Muffins, Berries Chantilly, Iced Coffee
Plan-Ahead Dinner: Savory Beef Short Ribs, Poppy Seed Noodles, Whoe Green
Beans, Carrot Salad, Ice Cream Squares
Dinner for Guests: Frozen Daquiri, Brie with Almonds, Fruited Pot Roast, Potato
Puffs, Broccoli Spears with Lemon, Lettuce and Mushroom Salad, Berry-Almond Dessert
Weekend Brunch: Eggs-stuffing Casserole, Bacon or Sausage, Broccoli Spears, Fruit
and Spinach Salad, Spiced Coffee
The following menus are suggested by Bon Appetit's Dinner Party Cookbook [Knapp
Press:Los Angeles] 1983
A Family Affair Pottage Puree Crecy, Marinated Boned Lamb with Zanfandel Sauce,
Joyce's Basque Beans, Quick Zucchini, Coeur a la Creme
Elegant dinners
Easy Elegance Hors d'Oeuvres, Cream of Watercress Soup, Seafood Quenelles
Mousseline, Beef Richelieur with Madeira Sauce, Stuffed Turnips, Chestnut Roll
Light meals
Cook and Casual Chilled Cream of Watercress Soup, Lobster with Curried Mayonnaise,
Rice and Vegetable Salad, Cucumber-Stuffed Tomatoes, Cheese and Fruit
POPULAR AMERICAN FOODS INTRODUCED IN THE 1980s:
The following products were advertised in Family Circle, Sept. 3, 1985:
Popular USA food brands advertised in magazines
[1980]
[1981]
[1982]
[1983]
[1984]
[1985]
[1986]
[1987]
[1988]
[1989]
Recommended reading:
Sources for home menus (readily available at your local public library!
Restaurant fare: Los Angeles Public Library's Digital
Menu Collection offers dozens of 1990s menus (mostly from California). Access here:
here. Search date: 199* to retrieve all menus from the decade.
Popular American food brands advertised in magazines
[1990]
[1991]
[1992]
[1993]
[1994]
[1995]
[1996]
[1997]
[1998]
[1999]
New product introductions
The 21st century is a time of culinary irony. We celebrate product diversity while chowing comfort
foods. We choose miniature products then consume more of them so they cancel each other out. We are told farmed salmon
is sustainable but the fish is flavorless and injected with artificial dye. We carry our reusable bags to the supermarkets and fill them with
overpackaged commercial products. We treasure our beloved cookooks but Google recipes on the fly. We worry about feeding our unemployed neighbors while we
throw away our supersized leftovers.
We let Gourmet die then resurrect it online. We demand culinary innovation and embrace
food history.
No wonder food professionals are having a hard time giving us what we want! The good news is...American consumers
have more choices than ever before. Chain supermarkets partner with local farmers, savvy companies promote vintage
lines, independent ice cream mixologists dabble with exotic flavors. Only now can we have Italian style panko, ancient grain sliced packaged bread,
and acceptable (finally!) hot house tomatoes. What's in your basket?
New product introductions
[2000]
[2001]
[2002]
[2003]
[2004]
[2005]
[2006]
[2007]
[2008]
[2009]
[2010]
What's Hot, National Restaurant Association: 2009 &
2010.
Most restaurants publish menus on the Web. Google the restaurant you want for current prices & selections.
Popular American food brands (advertised in women's magazines)
[2000]
Woman's Day, August 1, 2000: Kellogg's Rice Krispies Treats (new Double Chocolate Chunk, individually wrapped snacks), Beef (America's Beef Producers "It's what's for
dinner"), Post Alpha Bits breakfast cereal, Dannon Danimals (new, drinkable yogurt, Strawberry Explosion, Blueberry, Tropical Tide, Raspberry, Cherry, market for children), Trident
Sugarless Gum For Kids (new, Berry Bubble Gum), Kraft 2% Milk Singles (cheese, added calcium), Life Savers Creme Savers hard candies (orange & creme, strawberry & creme, bag &
rolls), Crystal Light Tea (mix, peach flavor), Carefree Spearmint sugarless bum (also peppermint & alpine mint, "whitens teeth"), Jell-O (sugar free, box & individual plastic cup portions),
Dannon Natural Spring Water (personal size plastic bottle), Kool-Aid (22 flavors,"caffeine free," "good source of vitamin C"), French's mustard (yellow squeeze bottle; Funny Food Face
contest), Metamucil fiber laxative/dietary fiber supplement, Nabisco cafe Cremes (cookies, vanilla, vanilla fudge & cappuccino flavors), Dean's Dips for One (french onion dip, individual
packs for lunch boxes), Tyson chicken, Wish Bone Roasted Garlic Vinaigrette salad dressing (also sun-dried tomato, balsamic, berry, olive oil, red wine, white wine), Morningstar Farms
Spice Black Bean burger (vegetarian patty), Wish Bone Oriental Marinade, Glad Stand & Zip (new, plastic bags with zipper closure), Near East Couscous (box, original plain), Jell-O No
Bake Cheesecake and Cookies & Creme,McDonald's Happy Meal with Fingerboard toy (mini skateboard, $1.99).
[2001]
[2002]
Woman's Day, October 8, 2002: Lactaid (100% lactose free milk), California Dried Plums, Gorton's Fish Sticks (frozen, crunchy golden &
lemon pepper fillets; recipes for Fish on a Log & Grilled Fillets with Caesar salad), Carb Solutions High Energy Protein Bar (chocolate fudge almond,
chocolate cappuccino crisp, chocolate toffee hazelnut, chocolate mint, frosted blueberry, chocolate peanut butter, creamy vanilla and rich
chocolate shakes), Pepperidge farm cookies (Chessmen, Geneva, Milano), Stouffer's Skillet Sensations (Chicken Alfredo), Post Grape-Nuts
breakfast cereal, Crisco (plastic bottle, solid canister, recipe for Tyler Florence's pumpkin pie), Dannon Yogurt (0% fat, blueberry), Pepperidge
Farm Natural Whole Grain & Harvest 7 Grain (sliced whole wheat bread), Minute Maid Premium Blends (orange tangerine, orange strawberry banana,
orange cranberry, orange passion), Keebler Club Crackers (original, reduced fat, reduced sodium), Nutella (chocolate bread spread), Roman Meal
(sliced wheat bread), Pringles Snack Stacks (new, individual portions, plastic containers),Betty Crocker Turtle with Caramel & Pecans brownie
mix, Tyson chicken, Campbell's Tomato Soup (recipe for Campbell's 2-Step Beefy Taco Joes), Gardenburger Meatless Riblets (new, frozen, with
BBQ sauce), Land O Lakes Fresh Buttery Taste (new, tub), Land O Lakes Fat Free Half & Half (original & gourmet), Betty Crocker Easy Flow
Decorating icing (aerosol can with several plastic nozzles for shapes), Egg Beaters (liquid egg substitute; cholesterol-free; original, Garden
Vegetable & Southwestern), Hunt's Tomato Sauce (recipe for Red & Ready Spaghetti), Jell-O Creme Savers puddings (new, orange, strawberry,
chocolate), California Almonds (recipe fro Chocolate Drizzled Almonds), Tropicana Pure Premium Orange Juice (Healthy Kids), Miami Diet (weight
loss beferabe "as seen on TV"), Medalio D'Oro Caffee Espresso (regular or decaffeinated, drip grinds), Purdue Breaded Chickne Breast Nuggets (18
pieces, pack, fully-cooked, refrigerator meat section), Pasticceria Manzoni (frozen baked goods; Cappuchino (pie), chocolate Profiteroles,
Tiramsu, Lemon Sorbetto).
[2003]
[2004]
[2005]
[2006]
[2007]
[2008]
[2009]
About culinary research & about copyright.
Daily menus are served by month or season, reflecting historic pre-mass refrigeration techonolgy practices. Meal names reflect
the shift from taking the main meal at midday to evening. Lunch replaces dinner. Dinner replaces supper.
[1901]
"September
Sunday
Breakfast Melons, sago, vegetable hash, broiled veal cutlets, fried tomatoes, coffee. Dinner Broiled prairie chicken,
baked sweet potatoes, green corn, cauliflower, plum sauce, cabbage salad, peach pyramid, ice cream, coffee. Lunch
Sliced ham, biscuit, baked pears, cake, tea.
Breakfast Cream toast and fruit, prairie chicken stewed, fried potatoes sliced tomatoes, coffee. Dinner Roast beef,
potaotes, green corn, egg plant, succotash, watermelon, cake, cheese, wafers, and coffee. Supper Cold sliced beef,
French potatoes baked apples, cake and tea.
Breakfast Fruit, hominy, buttered toast with hash, corn fritters, cookies, and coffee. Dinner Soup, vegetable, chicken pie
potatoes, Lima beans, onions, slaw, baked custard, cake, oranges, nuts and coffee. Supper Rolls, dried beef, sliced tomatoes,
peaches and cream, cake and tea.
Breakfast Fruit, rice, Sally Lunn, broiled chickens, cucumbers, coffee. Dinner Boiled beef with potatoes, turnips,
geeen corn, pickled beets, apple pie, fresh fruits, cake, nuts, coffee. Supper Biscuit, sliced beef, sliced toamtoes, grapes
and peaches, cake, tea.
Breakfast Fruit, sago, hot muffins, fried chicken and fried cabbage, jelly, tea. Dinner pea soup, veal pot pie, Lima
beans, carrots, corn, peach meringue, cake, fresh fruits, coffee. Supper Vienna rolls, pressed chicken, currant jelly, baked
apples, cake, tea.
Breakfast Fruit and oatmeal, broiled ham, poached eggs on toast, cucumbers, coffee. Dinner Baked fish, boiled
potatoes, baked onions, egg plant, cabbage salad, ice cream, peaches, grapes, nuts, coffee. Supper Cold tongue, soda
biscuit and hominy, sliced tomatoes, fruit cake and tea.
Breakfast Nutmeg melons, sago, broiled mutton chops, fried potatoes, crurant jelly, coffee. Dinner Soup, roast pork,
apple sauce, mashed potatoes, creamed cabbage, stewed corn, beet pickles, peach cake with whipped cream, cheese, wafers, coffee.
Supper Sliced pork, tea rolls, banana fritters, fruit cake and tea."
---Woman's Exchange Cook Book, Mrs. Minnie Palmer [W.B. Conkey:Chicago] 1901 (p. 505-506)
[What is sago?]
"Menus for a Week in in the Spring
Breakfast Grape Fruit, Cereal, French Omelet, Rice Cakes, Maple Syrup, Coffee. Dinner Oysters on the Half Shell, Olives,
Radishes, Roast Veal with Dressing, Mashed Potatoes, Fried Egg Plant, Edive Salad, Rhubarb Pie, Cheese, Black Coffee.
Supper Baked Bean Salad, Devilled Eggs, Whole Wheat Bread and Butter, Lady Baltimore Cake, Custard, Tea.
Breakfast Cereal Cooked with Dates, Scrambled Eggs with Parsley, Creamed Potatoes, Toast, Coffee. Luncheon
Potato Cakes, Cold Veal, Corn Bread, Cookies, Orange Marmalade, Tea. Dinner Cream of Potato Soup, Broiled Steak with Parsley Butter,
Baked Potatoes, Asparagus on Toast, Young Beets and Beet Green Salad, Poor Man's Pudding.
Breakfast Oranges, Cereal, Finnan Haddie, Watercress, Popovers, Coffee. Luncheon Veal Olives, Baked Potaotes, Boiled
Rice, Maple Syrup, Tea. Dinner Tomato Soup, Olives, Gherkins, Braised Veal Cutlets with Currant Jelly, Parsnip Fritters,
Sweet Potatoes, Asparagus Salad, Sliced Pineapple, Cake, Coffee.
Breakfast Evaporated Apple Sauce, Cereal, French Olive, Wheat Muffins, Coffee. Luncheon Clam Chowder, Brown Bread and Butter,
Pickles, Gingerbread, Tea. Dinner Cream of Asparagus Soup, Filet of Flounder, New Potatoes with Parsley Butter, Stewed
Tomaotes, Lettuce Salad, Cottage Pudding, Coffee.
Breakfast Oranges, Cereal, Eggs a la Caracus, Rice Cakes, Coffee. Luncheon Hamburger Stead, Baked Potatoes,
Lettuce with French Dressing, Raisin Cake, Baked Rhubarb, Tea. Dinner Vermicelli Soup, Radishes, Pickles, Pork and
Parsnip Stew, Pineapple Shortcake with whipped Cream, Black Coffee.
Breakfast Evaoprated Apricots, Stewed, Cereal, Broiled Mackerel, Watercress, Wheat Muffins, Coffee. Luncheon
Creamed Codfish, Boiled Potatoes, Pickles, Apple Sauce, Cake, Tea. Dinner Cream of Celery Soup, Broiled Shad, Creamed Potatoes,
Oyster Plant, Endive Salad, tapiocal Pudding with Meringue, Coffee.
Breakfast Bananas and Oranges, Cereal, Ham and Eggs, Graham Gemn, Coffee. Luncheon Frizzled Beef, Cream Toast,
Currant Tarts, tea. Dinner Split Pea Soup with Croutons, Pickles, Pot Roast of beef, Browned Potatoes, Creamed Turnips and
Peas, Lettuce with French Dressing, Cabinet Pudding, Black Coffee."
---New York Evening Telegram Cook Book, Emma Paddock Telford [Cuples & Leon:New York] 1908 (p. 207-209)
Use the
digital menu collection uploaded by the Los Angeles Public Library to identify period
menus [Search date 190*].
Americans are fascinated with fair food, especially the items attributed to the 1904 St. Louis Exposition. The truth? Most
of the foods attributed to this fair existed long before 1904. What these foods have in common is that they were mass
marketed at the St. Louis fair. That is why 1904 holds a special place in the American gastronomic chronology. Foods commonly associated with the
this fair are: ice cream cones, hamburgers, puffed rice, Dr. Pepper, iced tea, Texas-style chili, & peanut butter.
Recommended reading:
Beyond the Ice Cream Cone: The Whole Scoop on Food at the 1904 World's Fair/Pamela J. Vaccaro.
1901 Cliquot Club Ginger Ale, White Rose Ceylon Tea, NECCO Wafers (candy)
1902 Barnum's Animal Crackers, Presto self-rising cake flour, Salada Tea,
Karo Corn Syrup,
NECCO Conversation Hearts
1903 Canned tuna
1904 Banana Splits, Swans Down Cake Flour, Campbell's Pork & Beans, Frnech's Cream Salad Mustard, Dr. Pepper
1905 Heinz Baked Beans, Hebrew National frankfurters, Royal Crown Cola, Ovomaltine (renamed Ovaltine)
1906 Planters Nuts, Hot dogs (name, not the actual food), Post Toasties, A-1 Sauce, hot fudge sundaes,
Kellogg's
Corn Flakes
1907 LeSeur peas, Hershey Kisses, Canada Dry Pale Dry Ginger Ale
1908 Tea bags, French Dip sandwich, Hershey bars with almonds
1909 Melitta drip coffeemaker, Idaho Spud Bar (candy)
SOURCES: The Food Chronology/James L. Trager [Holt:New York] 1995, The Century in Food: America's Fads and
Favorites/Beverly Bundy [Collectors Press:Portland OR] 2002 & Candy: The Sweet History/Beth Kimmerle [Collector's Press:Portland OR] 2003
...primary evidence confirms national brand advertising was not yet a standard practice
Pillsbury's Best Flour, Atmore's Plum Pudding, Mrs. Well's Tomato Ketchup, Eagle Brand Condensed Milk, Uneeda Biscuits (National
Biscuit Company), Campbell's soup, White House coffee, Colman's English Mustard (genuine)
Borden's Evaporated Cream, Armour's Potted Ham and Tongue, Quaker Oats, Armour's Corned Beef
Jello, Marshall's Kippered Herring, Senate Brand Coffee, Swift's Premium Hams, Eagle Milk (can), Royal Baking Powder, Rumford
Baking Powder, Davis' Baking Powder, Lowney's Cocoa, A & P Jams, Fig Newtons (National Biscuit Company), Minute Tapioca,
Campbell's soups, Nonesuch Mincemeat, Heinz's Best Quality Mincemeat, Hecker's Buckwheat, Hornby's (H-O) Buckwheat B&O Molasses
What people eat in all times and places depends upon who they are (ethnic, religious heritage), where they live (urban centers, rural outposts) and how much money
they have (rich have more choices than poor).
Which means? In the USA during the 1910s newly immigrated Italian families ate very different food from South Carolina plantation owners, West Virginia coal
miners, Chicago businessmen and San Francisco Chinese.
In addition to these general differences, the 1910s experienced World War I. During this period some foods were diverted to feed the soldiers. Civilians living at
home faced scarcity and rationing. Then, as today, the rich people could still afford to eat the finest foods and dine in the nicest restaurants. The working class and
poorer people faced daily challenges of putting food on the table.
Typical upwardly-aspiring Anglo-American middle class families in the 1910s took cues from meals suggested by period cook
books. Technology was moving quickly; foods were readily available, in and out of season. World War I
imposed unexpected challenges. Here we catch early glimpses of American discomfit reconciling traditional Old World dishes
(read: heritage) with newly formed alliances (read: opportunity). Most American print sources proclaim culinary nationalism (aka the 'melting pot') was
summarily celebrated and embraced. For the unity of the country. How else to explain Lasagne with
American cheese and Chop suey with American hamburger? Despite the fact mainstream print sources opted against reporting what was really being
stoically served by the matriarchs of our immigrant families, the famliar table remained.
(rationing & "making do" was NOT a new concept in the 1940s)
Soldier Rations
Grocery/food ads in city papers sometimes included brands. Many foods were still sold in bulk; company connection was not
advertised. The concept of "nationally branding" was a rarity in these days. Only the largest companies (willing to spend
big bucks for advertising) went that route. Among the national leaders were the National Biscuit Company (now Nabisco), Campbell's,
Armour, Coca Cola, Jell-O, Royal, Dole, and Baker's (chocolate, coconut). Most grocery store food ads promoted the product, not the
company or brand. Fresh produce ads in the 1910s
highlighted point of origin (California figs, Florida oranges, Jersey tomatoes, Baltimore beans, Maine Sugar Corn, Celyon Tea). Same as today!
---SOURCES: The Century in Food: America's Fads and Favorites/Beverly Bundy & The Food
Chronology/James L. Trager
---Fashionable Foods: Seven Decades of Food Fads, Sylvia Lovgren [MacMillan:New
York] 1995
(p. 29-30)
---Fashionable Foods (p. 37-8)
Some continued to list recipes calling for small amounts of beer, wine and liquor as ingredients,
others whistfully noted substitutions, still others omitted the ingredient completely. Grape juice is
sometimes used instead of wine. There also seems to be an increase in the use of extracts (vanilla,
lemon, almond). Extracts are alcohol-based flavorings. We checked several cookbooks for
fruitcake and welsh rarebit recipes (these traditionally include small amounts of alcohol). This is
what we found:
---Everybody's Cook Book, Isabel Ely Lord [Harcourt Brace:New York] 1924 (p. 139)
---The Encyclopedia of American Food and Drink, John F. Mariani
[Lebhar-Friedman:New York] 1999 (p. 307)
[NOTE: check this book's entry on Prohibition for additional details].
---Eating in America: A History, Waverly Root & Richard de Rochemont [Morrow:New
York] 1976 (p. 398)
---American Heritage Cookbook: Illustrated History [American Heritage:New York] 1964
(p. 357)
[NOTE: this practice descends from the Old West.
That, of course depended upon the "quality" of the establishment. Speakeasys catering to wealthy
clientele likely offered the same fine wines and mixed drinks that were available prior to
Prohibition. Other establishments sold "bathtub" gin. We recommend: Drinking in America: A
History, Mark Edward Lender and James Kirby Martin [Free Press:New York] 1982.
Gatsby and his friends were adventurous diners. They dined in the finest New
York clubs (Twenty One, Stork, Embassy, Simplon, Surf, Yale, and 51 1/2 East Fifty First, trendy ethnic restaurants (Chinatown)
and catered elegantly at home.
Use the Los Angeles Public
Library's digital menu collection to identify what was served in all types of restaurants during
the 1920s. Search by date (192*). Most of these menus are from California, but the food was also
served in New York and other major metropolitan areas.
Cream of Celery with Toasties
Celery Olives
Aiguillette of Striped Bass Joinville
Potatoes a la Hollandaise
Medaillon of Spring Lamb, Chasseur
Asparagus Tips au Gratin
***
Breast of Chicken a la Rose
Waldorf Salad, Mayonnaise
***
Venetian Ice Cream
Assorted Cakes Coffee
Apollinaris White Rock."
---Waldorf Astoria Cookbook, Ted James and Rosalind Cole [Bramhall House:New
York] 1981 (p.
46-7)
What did average Americans eat in the 1920s? Food historians tell us we had a sweet tooth, a
taste for the exotic, and a well-developed sense of ordered creativity. Translation? Fruit cocktails,
Pineapple upside-down
cake and Jell-O molds. Tea sandwiches, fancy salads, and chafing-dish recipes were also "in."
City kitchens were wired with electricity meaning foods could be safely refrigerated at home.
General Electric (and other companies) published cooking brochures touting frozen foods and
safe meat storage.
Swedish Leaf
Jellied Tomato Cream Bouillion Toasted Crackers
Roast Duck Broiled Potatoes
Carrots and Peas
Radish Roses Salted Almonds
Potato Biscuits Butter
Raspberry Mousse Little Decorated Cakes
Black Coffee
Shrimp Cocktail
Chicken Soup with Noodles
Crown Roast of Lamb Mashed Potatoes
Peas
Entire-Wheat Rolls Butter
Pickled Peaches Celery Hearts
Steamed Marmalade Pudding Hard Sauce
Black Coffee
Party refreshments may be served buffet style as described for formal afternoon tea. In this case,
the menus described for club refreshments may be used. If, however, the party is of such nature as
to call for the formal service of a late evening supper, the guests seated at the table, or served
buffet style, menus of the following type may be used.
Hot or Jellied Consomme Bread Sticks
Chicken a la King
Cream Cheese Sandwiches Brown Bread Sandwiches
Olives Salted Nuts Candied Ginger
Nuts and Date Salad Mayonnaise
Strawberry Bavarian Cream Little Pound Cakes Russian Wafers
Coffee
Crabmeat Croquettes Peas
Brown Bread-and-Butter Sandwiches
Jellied Tomato and Pimiento Salad Olives Celery Hearts
Nesselrode Pudding Macaroons
Coffee
Jellied Tongue Harlequin Salad
Buttered Baking-Powder Biscuits
Olives Salted Nuts
Biscuit Tortoni Angel Cake Squares Bonbons
Iced Coffee" (p. 883-4)
The following list is culled from Mrs. Allen on Cooking, Menus, Service, Ida C. Bailey
Allen (c. 1924), Chapter IX: "Foods that begin a meal" (p. 103-118)
Canapes, hot and cold, cocktails (fruit, oysters, clam, lobster, crabmeat), relishes (olives, pickle,
radish roses, plain/stuffed celery, pickled pears or peaches, salted nuts). Cold canapes include
caviar, sardine and anchovy, Indian (chutney-based), smoked salmon, and stuffed eggs. Hot
canapes include oyster toast, shrimp or lobster toast and mushroom toast. Other savoury
appetizers: sardines in aspic, stuffed pimientos, Swedish loaf, anchovy toast, jellied anchovy
moulds, salmon and caviar rolls, finnan haddie shells, and savoury cheese balls.
Salted nuts, celery, tuna fish a la King, asparagus salad, Russian dressing, ice cream, cake,
coffee
Olives, pickles, chicken salad, apple jelly, rice croquettes, ice cream, cake, coffee
Olives, radishes, baked ham sandwiches, potato and celery salad, ice cream, cake,
coffee.
Serving a large crowd on a low budget? We suggest:
Deviled eggs, celery, olives, pickles, salted nuts (almonds, pecans, peanuts, filberts)
Bread sticks, Parker House rolls, saltine-type crackers, potato chips
Caesar salad, Waldorf salad
Finger sandwiches...peanut butter & jelly, ham, turkey, chicken salad, tomato, egg salad, cream
cheese
Fried chicken, baked ham
Pineapple Upside down
cake, angel or devil's food cakes, ice cream & chocolate sauce, chocolate pudding. Canned
peaches work well.
Beverage service:
Soft drinks garnished with fruit & fruit juices (ginger ale with maraschino cherry juice, decorated with
cherries), Ginger Ale, Coca-Cola, Kool-Aid, Lemonade, punch, coffee, cocoa & Orange Pekoe
tea
Domino Sugar (box, sack, canned golden syrup), Horlick's ORiginal Malted Milk ("for infants and Invalids), Wheatsworth
(whole wheat crackers, F.H. Biscuit Co., NY), Grape Ola (concentrate, bottle, recipe for no-alcohol Grape Ola Hi-Ball),
Gordon & Dilworth Real Orange Marmalade, Dr. Bush's Kumyss Sparkling Milk (bottle), Grape Nuts (breakfast cereal made by Potum/Battle
Creek), Sheffield Farms: "Bacon; once an aversion now a luxury," Borden's Milk ("The more Bordens Milk you drink the better and
wiser you think"), Instant Postum (can, "rich coffee-like flavor"), Gorton's Ready to Fry Cod Fish Cakes (can, 'Delicious meal for
3, 25 cents. A new taste from the sea...nothing to do but fry."), Comet uncoated white rice (box, recipe for Comet Rice with
sausages), Jelke Good Luck Margarine, Coca Cola, Ballantine's Golden Glow Ginger Ale, Gulden's Mustard (glass jar, 15 cent/8 oz.).
Jiffy-Jel (gelatine product, "Desserts of the New Grade, 10 flavors in glass vials...2 for 25 cents"), Kellogg's Toasted Corn
Flakes (also Kellogg's Krumbles, & Kellogg's Bran), Swift's Premium Bacon, Borden's Milk, Horlick's original malted milk ("Safte for
Infants & Invalids"), Coca Cola, Cross & Blackwell's Scotch Oatmeal, Clark's Virgin Peanut Oil (bottles or cans), Long Island
Duck.
Kellogg's Corn Flakes, Triscuit crackers (Nabisco), Crisco, Shredded Wheat, Argo Corn Starch, Beech Nut Gum, Nabisco Assorted Sugar Wafers,
Goodman's Noodles, Sunkist Juicy Oranges & Lemons, Swift's Bacon, Wheatena.
Rumford Baking Powder,Cream of Wheat, Kellogg's All-Bran, Walter Baker Chocolate, Slade's Spices, Cox's Instant Powdered Gelatine,
White House Coffee, Comet Rice, Junket, Malt Breakfast Food, Jell-O, Virginia Dare Butterscotch Sauce, Knox Gelatine,
Lea & Perrins Sauce, Gold Medal Flour, Royal Baking Powder.
Rumford Baking Powder (can), Mirrow (aluminum cookware), Kellogg's Corn Flakes and All Bran (with recipe for Corn Flake Date
Cookies & Christmas Cookies), Royal Baking Powder (canned, recipe for Christmas Plum Pudding), Plymouth Rock Plain
Gelatine (box), Gold Medal Flour (signed by Betty Crocker, no picture of her), Knorr Soups (in 1/4 lb rolls "each roll makes
6 plates of tempting soup," illustration of product, wrapped like sausage. Flavors: Asparagus, Bean,
Cream of Celery, Cream of Potato, Green Kern, Green Pea, Lentil, Mushroom, Mock Turtle, Oxtail, Yellow Pea with Bacon, plus Beef
Bouillon cutes, Chicken Flavor Bouillon Cubes, Norwegian Kippered Herrings and Kipper Snacks (recipes for Norwegian Kippered
Herring Sandwiches, Planked Cutlets of Norwegian Kippered Herring, Mock Omlet of Norwegian Kippered Herring), Stickney & Poor's
Spices (boxed), Liberty Paper Baking Cups (cupcake papers, also pie collars, chop frills, croquette skewers, & paper doilies),
), Wesson Oil (can), KitchenAid electric mixer, R & R Plum Pudding (Richardson & Robbins), Burnett's Vanilla Pudding (box),
Bensdorp's Royal Dutch Cocoa, Durkee's Salad Dressing (bottle, ready to pour on salad), Lea & Perrin's Worcestershire
Sauce ("One teaspoonful to every can of soup."), Virginia Dare Wine Jelly (Sherry or Port flavors), Kraft Cheese (American,
Pimiento, Swiss, boxed), Hay's Five Fruit (bottle, use for sauce on ice cream, puddings, waffles, fritters and cereals),
Deerfoot Farm Sausage, Carnation Milk (cans, "From Contented Cows," recipe for Carnation Cream Caramels), Bell's Seasoning
(box), Kitchen Bouquet (concentrate for gravies), Mintalade ("translucent green crystals are a decoration on the plate. Made of
pure frut, with delicate flavor of mint leav. Served with breakfast bacon or dinner roasts, on luncheon wafers or hot rolls--
with fruit salads or ice cream in a dainty mint sundae, its appearance and flavor make instant appeal," Kehoe Preserving Co., Terre
Haute, Indiana), Knox Gelatine (recipes for Christmas Plum Pudding, Cranberry Salad, Christmas Candy Supreme and Jellied
Turkey), Baker's Chocolate ("Dot" Sweet Chocolate," for dipping), Slade's Spices (cloves, nutmeg & cinnamon, boxed).
Campbell's Tomato Soup, Post Grape Nuts, Libby's Evaporated Milk, Aunt Jemima Pancake Flour, Heinz Tomato Ketchup,
Cocomalt (chocolate flavor food drink), 3 Minute Oat Flakes, Armour's Star Ham, Sunkist California Orange Juice,
Fleischman's Yeast, Gulden's Mustard, Sanka Coffee (caffeine-free), Knox Gelatine, Eagle Brand Condensed Milk,
Minute Tapioca, Snowdrift (canned fat product for cooking), Beech-Nut Peanut Butter, College Inn Chicken A La King (can),
Underwood Deviled Ham, Ovaltine, Sunshihe Crackers, Cookies & Cakes.
Duke Univeristy has uploaded several
company advertising cookbooks from the 1920s. They are
no longer protected by copyright. You can use these books to download actual recipes and
pictures of the product. Check out: Jello, Fleischmann's yeast,
(yeast) Minute Tapioca, Junket,Blue Ribbon Malt Extracts, Jelke Good Luck Margarine, Sunshine
crackers, Maxwell House coffee,Calumet Baking Powder, Dromedary Products(figs, coconut, grapefruit etc.), and Sunkist
fruit(oranges, grapefruits),
[1920] La Choy Food Products, Eskimo Pies, Good Humor ice cream, Baby Ruth & Oh Henry! candy bars,
[1921] Wonder Bread, Betty Crocker (General Mills baking mixes), Land O'Lakes (brand butter), Sanka (freeze dried
decaffeinated coffee), Chuckles (fruit jelly candies),
White Castle (fast food chain), Lindy's (NYC restaurant famous for cheesecake),
Sardis (NYC restaurant of the stars), Quaker Oats quick oats
[1922] Clapp's Vegetable Soup (first commercially prepared U.S. baby food), Girl Scout Cookies, Pep (breakfast cereal), Gummi Bears,
Mounds, Charleston Chew, Clark Bars
(candy bars)
[1923] Pet Milk (canned product), Macoun apples, Welch's grape jelly, Popsicles, Reese's Peanut Butter Cups, Mounds (candy bar),
Yoo-Hoo
chocolate drink, Sanka Coffee
[1924] Caesar Salad, Wheaties (breakfast cereal), Bit-O-Honey (candy bars), fruit-flavored Life Savers, Beech-Nut Coffee,
Stouffer's restaurants (NYC), Birdseye brand frozen foods
[1925] Honey Maid Graham Crackers, Mr. Goodbar (candy bar)
[1926] Good Humor (ice cream novelties), Safeway & IGA (supermarket chains), Hormel Flavor-Sealed Ham (canned), Liederkranz cheese,
Milk Duds (candy)
[1927] Lender's (bagels), Gerber's (baby food), Pez (breath mint/candies), Mike & Ike (coated fruit-gel candies),
Pez (candy with personal disenser,
Kool-Aid (powdered drink mix), homogenized milk, Marriott's Hot Shoppes (chain restaurant)
[1928] Rice Krispies (breakfast cereal), Progresso (brand foods), Nehi (orange beverage), Velveeta cheese, Peter Pan Peanut butter, Drum Sticks (ice cream
cones), Reeses Peanut Butter Cups, Butterfingers &
Heath bars (candybars), Barricini Candy (NYC)
[1929] Gerber canned baby food, Columbo Yogurt, Oscar Meyer wieners, Karmelkorn, Snickers (candy bar) Twizzlers (licorice)
, 7-Up
---SOURCES: The Food Timeline, The Food Chronology, James Trager [Henry Holt:New York]
1995 (p. 426-460), The Century in Food, Beverly Bundy [Collectors Press:Portland OR] 2002(p. 68-71) &
Candy: The Sweet History, Beth Kimmerle [Collectors Press:Portland OR] 2003 (p. 35)
---Fashionable Food: Seven Decades of Food Fads, Sylvia Lovegren [Macmillan:New
York] 1995 (p. 41-44)
---Revolution at the Table: The Transformation of the American Diet, Harvey Levenstein
[Oxford University Press:New York] 1988 (p. 196-7)
According to Mabel Claire, "today's" kitchens should be colorful workshops arranged for
cooking convenience.
---Bamberger's Cook Book For The Busy Woman, Mabel Claire [Greenberg:New York] 1932 (p. 18-21)
Artist, author, wife, and entrepreneur. She was promoted as the 1930s ideal modern housewife for her time-saving ideas and
successful lady-like career. Because she advocated new appliances and novel kitchen gadgets, Ms. Claire's cook books were featured
in department stores. Macy's and Bamberger's (New York based) commissioned thousands of books with their store names on the
cover. While not representative of American homes struggling through hard times, Ms. Claire's ideal kitchen
gave housewives hope.
---"Aesthetic Cookery: A Book That Is Not Only a Cook Book, But a Creed Too," Manitoba Free Press [Winnipeg CA], November 7, 1927, Literary and Book Review Section (p.1)
---"Woman Sculptor Writes Book of Unusual Recipes," Freeport Journal-Press [IL], September 12, 1925 (p. 8)
---"Mrs. Jack Bechdolt, Author, Dead at 43.," New York Times, July 29, 1933 (p. 11)
1930s soup kitchens were run/funded by charitable organizations (religious groups, Ladies Aid
Societies, Salvation Army etc.), community service groups, government agencies, companies, and
private individuals. They relied on volunteers and donations. Depression-era Brooklyn soup
kitchens most likely served different food from those in Cleveland, Houston and Bakersfield. This
would have reflected the local tastes and available produce. Many other countries experienced
Depression circumstances during the 1930s...their soup kitchen menus could have been altogether
different.
---"Urges Charity Gardens'," New York Times, April 14, 1932 (p. 18)
---"Capone Feeds 3,000 a Day in Soup Kitchen," New York Times, November 15, 1930
(p. 4)
---"Milwaukee opens Soup Kitchens'," New York Times, March 6, 1930 (p. 24)
---"15th A.D. to Install a Soup Kitchen," New York Times, February 21, 1933 (p.
21)
[NOTE: the 15th district was considered a wealthy neighborhood. That it was installing a soup
kitchen for its residents was a sad sign of the times.]
Throughout time, in almost every culture and cuisine, soups and have been the primary foods
consumed by people with not much money. It is economical (can be composed of whatever the
cook has on hand that day...can be stretched to feed more by adding liquid), simple to cook (one
large pot, does not require much in the way of fuel/cooking appliances/utensils), easy to serve
(requires only a bowl/cup and a spoon, in a pinch it can be sipped without a spoon) and requires
minimal clean-up. Bread also has a long history of filling empty bellies during the worst of times.
"Penny Restaurants" were subsidized by social service organizations. The point was to provide good, hot meals to unemployed folks
too proud to accept charity.
---"Penny Cafes That Pay Way With Hearty Nickel Meals Give Heart to Unemployed," E.C. Scherburne, Christian Science
Monitor, July 14, 1933 (p. 1)
---"Food Fashions," Daily Record [Morris County NJ], November 23, 1931 (p. 9)
Scalloped oysters, five-minute cabbage, pickled beets, jellied fruit; Lima beans in tomat sauce with
crisp bacon, mashed rutabaga turnip, lettuce with tart dressing, fruit, chocolate drop cookies,
roast beef, Yorkshire pudding, scalloped parsnips, turnip greens, pickled cherries, Washington
pie..
Cheese souffle, spring onions on toast, browned parsnips, olives and radishes, rhubarb Betty, pork
chops, savory cooked lettuce, parley potatoes, chili sauce, jelly roll; fresh beef tongue, wilted
dandelion greens, fried potato cakes, banana pudding...
Cold sliced meat, potato salad, rolls, peaches and cream, iced coffee, tea, or chocolate; fried or
broiled chicken, new potatoes, peas, currant jelly, strawberry ice cream, vanilla wafers; broiled
ground beef on toast, lima beans, fried tomatoes, Spanish cream...
Scalloped onions and peanuts, spinach, hot biscuits, catsup, lemon pie; cold boiled ham,
succotash, carrots, cold slaw, green tomato pie; cream of vegetable soup, oven-toasted bread,
grated cheese and lettuce salad, apple sauce, hot gingerbread; roast chicken, mashed potatoes,
Brussels sprouts or some other green vegetable, crabapple jely, peanut-brittle ice cream, sand
tarts..."
The following menus are extracted from Ida Bailey Allen's Cooking, Menus, Service,
[Garden City:New York] 1935
FAMILY MEALS: 1937
"A Week of Family Menus," America's Cook Book, compiled by the Home Institute of
the New York Herald Tribune [Charles Scribner's Sons:New York] 1937 (p. 855)
Ice cream or punch, small cakes or sandwiches, coffee, butter balls, petit fours, mapel meringue
cookies.
"Chinese Supper
"Chicken soup with noodles, Chicken Chop Suey, Chinese rice, egg foo yung, tea rolls, preserved
kumquats, tea.
"Cocktail Parties
Beverages: tomato juice cocktail, Dubonnet and sherry, ice cubes, charged water, ginger ale,
burbon, rye, and Scotch whiskey. Planner of hot appetizers: sardine snacks, rolled toast with
mushrooms, rolled toast with asparagus, cheese puffs, deviled olives, chicken livers in bacon
blankets, crabmeat or lobster, small canapes, sausage snacks or cocktail sausage in snack holder.
Platter of cold appetizers: rainbow rye bread appetizer, canapes of smoked salmon, stuffed celery
stalk with crabmeat, caviar sandwiches piped with cream cheese, rolled sandwiches, filled with
mock pate de foie gras or any spread, dried beef snacks.
"Afternoon Tea or Coffee
Shrimp aspic with Thousand Island Dressing, Sally Lunn, Himmel Trote or caramel tea rolls,
poppyseed roll, coffee.
"Children's Supper Party
Bouillon, croutons, chicken timbales or mousse, mashed potatoes with parsley, jellied oranges,
bread and butter sandwiches or orange and nut bread or butterscotch toast, sunshine cake, vanilla
ice cream, daisy cream candy.
"Children's Birthday Menus
Creamed chicken, animal shaped sandwiches, milk or orangeade, birthday cake with candles,
junket custard or chocolate rice, marshmallows or date and walnut bonbons.
"Washington's Birthday Luncheon
Halves of oranges, with Maraschino cherries in center, chicken a la Maryland, with drum sticks,
southern sweet potatoes, Virginia corn bread, cherry salad, Boston brown bread, chcoolate log
cake (cocoa roll), nuts, raisins, coffee, Washington punch.
"Saint Patrick's Day Party
Halves of grapefruit with green Maraschino cherry in center, olives, celery and nuts, cream of
spinach soup with shamrock shaped toast, pork chops with apples, onions and green peppers,
O'Brien potatoes, clover leaf rolls, shamrock salad with Irish dressing (Vinaigrette), salted
wafers, Erin Ice (Creme de Menthe ice) or blanc-mange, with a bit of "Ould Sod" (grated sweet
chocolate), potato chocolate torte, mint wafers, tea."
---The Settlement Cook Book, Mrs. Simon Kander [Settlement Cook Book
Co.:Milwaukee WI] 1936 (p. 608-616)
You will find dozens of
elegant dinner menus from the 1930s online, courtesy of the Los Angles Public Library.
Many of these menus were composed for black-tie type events. Search date 193*
"Sunday Midday Dinner: Corn soup, Fricasseed Chicken with Brown Rice, Broiled Tomaoes, Avocado-and-Lettuce Salad, Blueberry
Pudding, Cream or hard sauce, Iced Tea or Black Coffee.
Monday Luncheon: Hot Toasted Hamd-and-Cheese Sandwiches, Sliced Peaches and Cream, Cookies, Egg Lemonade or Milk.
Dinner: Iced cantaloupe, Kentucky Succotash Garnished with bacon, Hearts of Lettuce, French Dressing, Toasted Wafers,
Creamy Rice Pudding Frappe, Tea, Coffee." (p. 32)
Saturday Luncheon: Chilled Tomato Cocktails, Salmon Loaf, Molded Potato Salad, Hawaiian Coleslaw, Olives, Spiced
Sekel Pears, Water-Cress-and-Lettuce Sandwiches, Buttered Nut Bread, French Peach Pie, Hot Coffee, Grape-Juice Lemonade, Milk." (p. 38)
Franco-American Spaghetti (can), Armour's Star Ham (bagged, not canned; includes recipe:
Fixed Flavor Star Ham Omelet), Junket (Vanilla, Orange, Chocolate, Raspberry, Lemon, Coffee),
Fleischman's Yeast (promoted to mothers as health food during pregnancy), Baker's Cocoa
(promoted as health food for children), bananas (Banana Growers Association: promoted as
health food for children), Del Monte Tomato Sauce (can), Land O'Lakes Sweet Cream Butter,
Uneeda Bakers Fruit Cake (National Biscuit Company), Gerber's Strained Vegetables (vegetable
soup, spinach, carrots, prunes, peas, tomatoes, green beans), Heinz Mince Meat (glass jar), Bere
Rabbit Molasses (can), Steero Cubes (bouillon cubes), Richardson & Robbins Plum Pudding
(can), Ovaltine (promoted as health food for children), Del Monte peaches (can), Wrigley's
Double Mint Chewing Gum (peppermint flavor; promoted as an inexpensive beauty aid), Gulden's
Mustard (glass jar: with recipe for Savory Beef Rolls), Wheateana, Washington Coffee, La
Choy food products (sprouts, soy sauce, kumquats, water chestnuts, chow mein noodles, sub
kum, cooked rice, brown sauce, bamboo shoots, sub kum chop suey), Ballard Pancake Flour
(box mix), Pillsbury's Pancake Flour (box mix; promoted as a "modern kind of pancake"),
Diamond Walnuts (with recipes for Velvet Fudge, Diamond Chicken Soup, Cheese and Walnut
Roast), Ralston Whole Wheat Cereal, None Such Mince Meat (box), Knox Gelatine, Gold Medal
Cake Flour ("Soft as Silk": promoted as correcting common cake baking mistakes).
Canada Dry Pale Ginger Ale (bottle with menu for Football Party Buffet), Armour's Star Ham (wrapped in air-tight sack;
recipe for "Fixed Flavor Star Ham"), Del Monte Foods (cans, FRUITS: apricots, berries, cherries, figs, fresh prunes, fruit salad,
grapefruit, peaches, pears, pineapple, plums--VEGETABLES: asparagus, beets, corn, peas, pimientos, pumpkin, spinach, string
beans, tomatoes, tomato juice--COFFEE: "As famous for flavor as every other brand"), Campbell's Soups (canned: Asparagus,
Bean, Beef, Bouillon, Celery, Chicken, Chicken-Gumbo, Clam Chowder, Consomme, Julienne, Mock Turtle, Mulligatawny, Mutton,
Ox Tail, Pea, Pepper Pot, Printanier, Tomato, Tomato,Okra, Vegetable, Vegetable-Beef, Vermicelli-Tomato. 11 cents a can.",
Swans Down Cake Flour (with recpe for White Fruit Cake), Heinz Rice Flakes (box, promoted for its 'laxative' effect), Maxwell
House Coffee (can), Ovaltine (promoted to "Add 5 pounds to your child's weight."), Gerber's Strained Peas (for baby, canned), Libby's
peaches (canned), Arm & Hammer Baking Soda (box, advertised for brushing teeth to make them whiter), Bond Bread ("To build strong
bones and sound even teeth, to promote proper growth, to strenghthen resistance to colds and illness...), Sanka decaffeinated Coffee
(can), Sunkist California Oranges, Heinz Tomato Juice (canned and bottled), Carnation Milk (canned, "Almost
miraculously good for babies..."), G Washington's Coffee (can), Royal Baking Powder (can), Del Maiz Corn (can),
Hankscraft electric Automatic Egg Cooker (& baby bottle warmer), Stokley's Corn (canned)), Fitzgerald Manufacturing Co.
Magic Maid mixer, Heinz Cream of Tomato Soup (can), Knox Gelatine (recipes for Chocolate Plum Pudding & Knox Dainties),
Bristol Diced Mints (glass jar), Du Pont Cellophane (clear plastic packaging), Sun-Maid Raisins, United Fruit Company
Bananas (fresh), Postum (milk supplmeent for children), Rath's Black Hawk vacuum cooked meat products (canned ham, chickenn,
pure pork sausage,), Pillsbury's Pancake Flour (box, with recipes for pancakes, bran pancakes, & waffles), Liebig's Extract of Beef
(jar), Jones Dairy Farm Sausage, Coleman's Mustard (dry, box with recipe for Scalloped Corn Piquant & offer for free
recipe cards), Fruit Cake from Hawaii, Johnston's Tableau (assorted fine boxed chocolates), Diamond Walnuts (recipe for Jellied
Fruit and Walnut Salad),Hawaiian Pineapple (sliced, crushed, tidbits, no particlar brand, offer to win $5000 in awards),
Cut-Rite Waxed Paper (boxed, in rolls), Roman Meal Flour (box), Lea & Perrins Worcestershire Sauce, Maple Candy (
heart-shaped in "sap bucket"), House Of Lords Tea (& tea chest), French's Mustard, Bell's Seasoning, Puffles snack foods
(cheese, gruit or vegetable chips), Hormel Flavor Sealed Ham (can), Seaside Brand Lima Beabs (can, with recipes for Nicoise Salad,
Lima Puree, Limas Louisiana, Flavory Lima Loa and Limas and Lamb Stew), Friend's Baked Beans (can), Junket (box dessert),
Toastmaster (electric toasters), Pet Milk (can), Wheaties (breakfast cereal), Gold Medal Flour (regular, pancake & cake; mentions
Betty Crocker but no picutre).
Kraft Mayonnaise (glass jar), Crisco (can), Campbell's soup (canned: asparagus, bean, beef,
bouillon, celery, chicken, chicken-gumbo, clam chowder, consomme, julienne, mock turtle,
muligatawny, mutton, ox tail, pea, pepper pot, printanier, tomato, tomato-okra, vegetable,
vegetable-bee, vermicelli-tomato), Heinz Cooked Spaghetti (can), Knox Sparkling Gelatine (box),
Colman's Mustard (canned: powdered mustard), Wesson Oil (can), Sanka coffee (can), Welch's
Grape Juice (glass bottle), Pet Milk (canned: for creamy human desserts, not animal's food!),
Hires Root Beer (box: extract to make 8 bottles), Cliquot Club Ginger Ale (bottles), Kellogg's
Rice Krispies (box), Cream of Wheat (box), Chase and Sanborn's Coffee (can), Libby, McNeill &
Libby's Corned Beef (tin: "Grand for Picnics!")
Gold Medal Softasilk Cake Flour, Burnett's Extracts, Japanese Deep-Sea Crabmeat, Kraft Cheese (Old Engish, American, Velveeta, in boxes),
Hay's Five Fruit (juice), Cox's instant powdered Gelatine, Arm & Hammer Baking Soda (with recipe for Sour Milk Griddle Cakes),
Canned Pineapple (no brand), Pyrex Ovenware, Morton's Iodized Salt, Bell's Seasoning, Shefford Snappy Cheese, Mintalade, Lea &
Perrins Worcestershire Sauce, Richardson & Robbins (R&R) Boned Chicken (can, recipe for Chicken a la King), Knox Gelatine, Heublein's
A-1 Sauce, Farwell & Rhines Genuine Gluten Flour, Haserot's Kornlet (canned corn), Hip-O-Lite marshmallow sauce (jar), Carnation
Milk (canned, recipe for Fruit Whip), Slade's Spices (cream of tartar, cinnamon).
Eagle Brand Sweetened Condensed Milk (can, recipe for Magic Cookies), Eatmor Cranberries (recipe for Cranberry Sauce),
Farwell & Rhines Genuine Graham Flour (Watertown NY), Arm & Hammer Baking Soda, Mapleine Taste Treats (syrup, nut cream, baked ham,
quick icing), Richardson & Robbins (R&R) Chicken Broth, MOrton's Iodized Salt, Knox Sparkling Gelatine (box, recipe for
Apple Sponge Pudding), Bell's Seasoning, Federal Mill's Lucky Doughnut Flour, Hip-O-Lite "Whipped Creme," Lea & Perrins Worcestershire
Sauce, Haserot Kornlet (canned corn), Shefford Snappy Cheese (can), White Mountain Baking Powder, Carnation Milk (can, recipe for
Soft Custard), Hay's Five Fruit (Portland ME), Burnett's Vanilla ("Since 1847").
Eagle Brand Condensed Milk (can, with recipe for Eagle Band Chocolate Fudge), Marshmallow Fluff (ice cream recipe booklet),
Mapeline Syrup (bottle), Scott Paper Towels, Morton's Salt, Shefford' Snappy Cheese, Arm & Hammer Baking Soda (box), Comet
Brown Rice, Farwell & Rhines Genuine Graham Flour, Rice (unbranded, Southern Rice Industry; recipe for Rice Uruguayan),
Hutchinson Manufacturing Company's Ejector Service Fork (solid nickel silver; cannot rust), Haerot Kornlet (canned corn), Lea
& Perrins Worcestershire Sauce, Carnation Milk (can), Bell's Seasoning & Burnett's Vanilla Extract.
Tootsie pops,
Hershey Bars,
Butterfingers,
Milk Duds,
Baby Ruth,
Whitman samplers (box of candy),
Lifesavers,
NECCOs (& conversation hearts),
Mounds,
Milky Ways,
Heath bars,
Snickers,
SOURCE: The Century in Food: America's Fads and Favorites, Beverly Bundy & Candy: The Sweet History, Beth Kimmerle
Crisco, Campbell's Soup, Chase & Sanborn coffee (bag), Franco-American Spaghetti (can),
Sanka coffee (can: caffeine-free coffee), Armour and Company (canned: Star brand corned beef
hash, beef and noodles, spaghetti and meatballs, chile con carne, tamales), Royal puddings (box:
chocolate and vanilla), Ovaltine (Swiss-food drink), Sunkist California Lemons (fresh), Kellogg's
Kaffee-Hag Coffee (canned: "Saves Your Nerves"), Royal gelatine (box: "Quick Setting"),
Sterling International Salt (box: "Steam-sterilized), Tender Leaf Tea (box: loose tea), Swift's
Premium meats (ham & bacon), National Biscuit Company's Ritz Crackers (box: "Try
Ritz...they're marvelous alone...and see how they improve appetites for salads and vegetables),
Wesson Oil (can), Pet Milk (canned & irradiated), Gerber's baby foods (canned: vegetable
soup), Kraft cheese (foil packets: American, Philadelphia Cream Cheese, Old English), Gold
Medal flour (paper bag), Underwood Deviled Ham (can), Heinz Strained Foods (canned: for
baby--strained vegetable soup, peas, green beans, spinach, carrots, beets, prunes, cereal,
tomatoes, apricots and applesauce), Nehi Carbonated Orange Beverage (bottle), Kellogg's Rice
Krispies (box), Morton's Salt (cylindrical cardboard container: "When It Rains It Pours" logo),
Land O' Lakes Butter (1 pound, 4 foil-wrapped sticks).
Chicken of the Sea Tuna (fancy, orange can & White Star (blue & orange can; contest to write Tuna Tests, 35 words or less "why you keep a good supply of this
famous tuna on hand."), Campbell's Soup (can, 21 kinds: Asparagus, Bean with bacon, Bouillon, Celery, Chicken, Chicken-Gumbo, Clam Chowder, Consomme,
Consomme-Printanier, Mock Turtle, Mulligatawny, Cream of Mushroom, Noodle with chicken, Ox tail, Pea, Pepper Pot, Scotch Broth, Tomato, Vegetable,
Vegetable-Beef), Tender Leaf Tea (box, loose leaves, black), Corning Coffee Maker (new, Pyrex, all glass), Wrigley's Doublemint Chewing Gum (sticks,
"Housewives! Enjoy Double Mint Gum daily while you work...It will help keep your face looking as carefree and winning as a child's"), Phillips Soups (can,
condensed, promoted by George Rector, recipe for Cottage Cheese Mold, varieties: Vegetable, Tomato, Pea, Bean, Celery, Onion, Asparagus, Beef,
Mushroom, Mulligatawny, Pepper Pot, Chicken, Noodle with Chicken, Vegetable Beef, Clam Chowder, Scotch Broth, Chicken Gumbo, Oyster), Swift's
Premium Ham (& bacon, "Ovensized"),Heinz Ketchup (bottle), Gerber's Baby Food (can), NBC [Nabisco] Shredded Wheat (box), Armour Star Sausage
Meats (recipe for Eggs Jellied in Bouillon), Heinz 57 Strained Foods (cans, for baby, varieties: Vegetable Soup, Prunes, Peas, Green Beans, Spinach, Carrots,
Beets, Cereal, Tomatoes, Mixed Greens, Apricots and Apple Sauce, Beef and Liver Soup), French's Mustard (jar, promoted by 'Hot Dan the Mustard Man'),
Pompeian Pure Imported Olive Oil, Underwood Deviled Ham (can, jar), Anglo Corned Beef (recipe for Corned Beef & Cabbage), Silex genuine Glass Coffee
Maker, Florida Grapefruit (no brand), Cut-Rite Wax Paper (roll), Coca Cola (bottles "Frosty Bottles From Your Own Refrigerator").
Campbell's soups (canned: vegetable, bean with bacon, Scotch broth, noodle with chicken),
Swift's Premium (ham and bacon), California cling peaches, Delmonte vegetables (canned: peas,
asparagus, corn), Del Monte dried fruits (boxed: raisins, prunes, apricots & peaches),
Franco-American Spaghetti (canned), Campbell's tomtato juice (canned), Sunkist lemons (fresh
lemons/juice), Heinz vinegar (bottles: cider, malt, tarragon flavored malt & distilled, white),
Wheateana (box), Wesson oil, Royal Baking Powder, Jelke's Good Luck Vegetable
Oleomargarine, Junket Rennet Powder, Crisco.
Swift's Premium Bacon, Veal & Beef, Kellogg's Corn Flakes (standard & family size boxes, Piping Hot Breakfast instructions 1. Heat
Kellogg's Corn Flakes in the oven 2. Pour on HOT milk or cream just before serving), Campbell's Tomato Soup, Del Monte
Pear Halves (can), Franco-American Spaghetti (can), Fleer's Dubble Bubble Chewing Gum ("test you chewing strength! Decide wheterh
your own jaw muscles need exercise. 1. Bite off a piece of Fleers (sice to suit you), 2. Chew for 15 minutes. 3. Check
results"), Libby's Baby Foods (cans), Crisco shortening (can, recipes for Golden Fruit Pie & Fig Mallow Cake), Nucoa oleomargarine
('provides precious Vitamin A!'), Cocomalt (can, milk nutrient booster for children), Kellogg's All-Bran breakfast cereal (box),
Gold Medal Flour (recipe for Prize Contest Lemon Pie), Wheateana (box "tastes good:), Corning Glass Works
Pyrex glass cookware (sets for $1--$4.75), Heinz Chicken Noodle Soup (can), Libby's Fancy Hawaiian Sliced Pineapple (can),
Pep Tea, Shefford Snappy Cheese (glass jar, recipes for Snappy Tuna Ring & Snappy Cheese Omelet), Florida canned grapefruit
(Florida Citrus Commission, no brand), Royal Crown Cola (individual portion bottles, 'It lifts you up--its flavor is great--Four
bottles are enough for eight!'), Karo (blue label can, "Karo is the only syrup served to the Dionne Quintuplets. Its maltose
and dextrose are ideal carbohydrates for growing childen"--Allan Roy Defoe M.D.), Hawaiian Canned Pineapple (serving suggestions
for Noodle Ring, Cheese Souffle, Fresh Fish, Rice Croquettes, Scrambled Eggs, Sea Food Salad), Beech-Nut Strained Foods (glass
jar, for babies 'The goodness of the earth captured in a glass!'), Bovril Bouillon Cubes, Horlick's Original Malted Milk,
Washington State Apples (photo displaying Winesap, Delicious & Yellow Newtown varieties), Revere Ware (cookware, stainless-steel
top; copper-plated bottom), Burnett's pure Vanilla, Arm & Hammer Baking Soda, Brere Rabbit Pure New Orleans Cooking Molasses (can,
recipe for Boston Brown Bread), A-1 Sauce (bottle, recipe for Bean Rabbit, 'Puts zest into plain meals."), Minute Tapioca (recipe
for Salmon Croquettes a la Pierre), Crosse & Blackwell Date & Nut Bread (can), Cut-Rite (waxed paper), Flako Pie Crust (box mix),
Good Luck Lemon Pie Filling, Worcesterh Salt (cannister, iodized), Clabber Girl Baking Powder (can), Steero Bouillon
Cubes (tin, 'Keep slender guard health and beauty.'), Marshmallow Fluff, Lea & Perrins Worcestershire Sauce, Veg-All (canned
vegetables, recipe for Salmon Loaf), Cream Top ('New Style Milk Bottle'), Dole Pineapple Gems (can), Green Giant Tender
Peas (can), Wrigley's Double Mint Chewing Gum, Gerber's Baby Food (can), Stokely's Finest Foods (tomato juice).
Birds Eye Frosted Foods
Wonder Bread (sliced)
Hostess Twinkies
Mott's Apple Sauce
Snickers candy bars (Mars, Inc.)
French's Worcestershire Sauce
Chock Full o'Nuts chain restaurants (New York City)
Philadelphia Cheese Steak (Pat's)
Beech-Nut Baby Foods
Bisquick (General Mills)
Ballard Biscuits (cardboard tube packed refrigerator dough)
Wyler's Bouillon Cubes
Hotel Bar Butter
Tootsie Pops
Frito Corn Chips
Skippy Peanut Butter
3 Musketeers (candy bar)
Heath bar (candy bar)
Nestle Toll House Chocolate Chip Cookies
Campbell's Chicken Noodle and Cream of Mushroom soups
Kraft Miracle Whip
Tree-Sweet canned orange juice
E. & J. Gallo winery founded
Pet Evaporated Milk
Wild Cherry flavor Life Savers
Royal Crown Cola
Carvel (ice cream restaurants)
Ritz Crackers [Nabisco]
Adolph's Meat Tenderizer
Kit Kat bar
Five Flavors Life Savers
ReaLemon Lemon Juice
Goya brand foods
Waring blender
Betty Crocker (General Mills)
Elsie the Cow (Borden)
Spry (Unilever)
Hungry Jack pancake mix (Pillsbury)
Chunky Chocolate bar
Mars Almond Bar
Fifth Avenue (candy bar)
Orangina (soft drink)
Howard Johnson's restaurant chain
Pepperidge Farm Bread
Kix cereal (General Mills)
Spam (Hormel)
Kraft Macaroni & Cheese Dinner
Ragu Spaghetti Sauce
Sky Bar (New England Confectionery Co.)
Rolo (candy)
Smarties (Rowntree candy)
Lawry's Seasoned Salt
Mott's Apple Juice
Nescafe (instant coffee)
Lay's Potato Chips
Cream of Wheat (5 minute)
Dairy Queen (ice cream stores)
---SOURCES: The Food Chronology, James Trager [Owl Books:New York] 1995 & The Century in Food, Beverly Bundy [Collector's Press:Portland OR] 2002
1. Heinz Oven-Baked Beans with Pork and Tomato Sauce
2. Heinz Oven-Baked Beans without Tomato Sauce, with Pork--Boston Style
3. Heinz Oven-baked Beans in Tomato Sauce without Meat--Vegetarian
4. Heinz Oven-Baked Red Kidney Beans
5. Heinz Cream of Tomato Soup
6. Heinz Cream of Green Pea Soup
7. Heinz Cream of Celery Soup
8. Heinz Mince Meat
9. Heinz Plum Pudding
10. Heinz Fig Pudding
11. Heinz Peanut Butter
13. Heinz Cooked Sour Kraut with Pork
14. Heinz Cherry Preserves
15. Heinz Red Raspberry Preserves
16. Heinz Peach Preserves
17. Heinz Strawberry Preserves
18. Heinz Pineapple Preserves
19. Heinz Crab-apple Jelly
20. Heinz Currant Jelly
21. Heinz Grape Jelly
22. Heinz Quince Jelly
23. Heinz Apple Butter
24. Heinz Preserved Sweet Gherkins
25. Heinz Preserved Sweet Mixed Pickles
26. Heinz Sour Spiced Gherkins
27. Heinz Sour Mixed Pickles
28. Heinz Chow Chow Pickle
29. Heinz Sweet Mustard Pickle
30. Heinz Dill Pickles
31. Heinz Fresh Cucumber Pickle
32. Heinz Fresh Cucumber Relish
33. Heinz India Relish
34. Heinz Sandwich Relish
35. Heinz Soup Pickled Onions
36. Heinz Preserved Sweet Onions
37. Heinz Spanish Queen Olives
38. Heinz Stuffed Spanish Olives
39. Heinz Ripe Olives
40. Heinz Pure Spanish Olive Oil
41. Heinz Tomato Ketchup
42. Heinz Chili Sauce
43. Heinz Beefsteak Sauce
44. Heinz Pepper Sauce, Red and Green
45. Heinz Worcestershire Sauce
46. Heinz Prepared Mustard
47. Heinz Prepared Mustard Sauce
48. Heinz Evaporated Horesradish
49. Heinz Salad Cream
50. Heinz Mayonnaise Salad Dressing
51. Heinz Pure Malt Vinegar
52. Heinz Pure Cider Vinegar
53. Heinz Distilled White Vinegar
54. Heinz Tarragon Vinegar
55. Heinz Rice Flakes
56. Heinz Breakfast Wheat
57. Heinz Tomato Juice"
---Heinz Book of Salads, [H. J. Heinz Xo:Pittsburgh] 1930 (p. 92)
"Gin Cocktails, Martini, Bronx, Alexander, Orange Blossom, Grapefruit; Whiskey Cocktails...Manhattan (dry), Manhattan (old), Whiskey Sour, Old-Fashioned;
Rum Cocktails...Bacardi, Daiquiri, Planter's Punch; Miscellaneous Cocktails...Dubonnet, Coq Rouge, Applejack, Frosted Mint, Mint Julep, Champagne Cocktail,
Gin Rickey, Tom Collins, Whiskey Highball, Hot Whiskey Toddy." (p. 846-849)
2. What'll You Have?/Julien J. Proskauer [1933]
3. The Old Waldorf Astoria Bar Book [1935]
4. Burke's Complete Cocktail and Tastybite Recipes [1936]
5. Boothby's World Drinks and How to Mix Them [1934]
---"There'll be All Kinds of Food at the Fair," Kiley Taylor, New York Times, January 20, 1939 (p. SM9)
"Secretary of Agriculture Clinton P. Anderson in a sudden move late today ended household and institutional sugar rationing effective at 12:01 A.M. tomorrow.
Rationing to industrial users of sugar continues and price controls on sugar and related products are not affected by the order. Today's action market the end of a
war-rationing system which went into effect in April, 1942."
---"Rationing of Sugar Ended Except for Industrial Use," Bess Furman, New York Times, June 12, 1947 (p. 1)
[NOTE: Historic newspaper databases are excellent resources for identifying exact dates for rationing milestones for particular commodities. Your local public
librarian can help you connect. You might be able to do this from home!]
Grandma's Wartime Baking Book/Joanne Lamb Hayes--history notes & modernized
recipes
Grandma's Wartime Kitchen/Joanne Lamb Hayes---WWII American cooking notes and
recipes
Fashionable Foods/Sylvia Lovgren---food fads by decade
American Decades: 1940-1949/Victor Biondi (editor)
rationing
, British Nutrition Foundation
Los Angeles Public Library
Digital Menu Collection, [search date 194*]
These are extracted from the Good Housekeeping Cook Book, New Edition, completely
revised 1944 [Farrar & Rinehart:New York].
Canapes with spreads (avacado, blue and cream cheese spread, hame and olive ), welsh rarebit
toasties, cocktail sausages, raw vegetable platter (with Thousand Island dressing or creamy horse
radish sauce), stuffed celery stalks.
Breakfast: Tomato juice, ready-prepared whole grain or enriched grain cereal with whole
milk, buttered enriched white toast.
Lunch: Panned kidney beans, pickled beets, raisin bread, butter or fortified margarine,
gelatine fruit dessert.
Dinner: Meat ball stew, pickle relish, lettuce, nippy mayonnaise dressing, rye bread,
butter or fortified margarine, pudding, lemon sauce.
Lunch box: Sliced ham loaf on enriched white bread, peanut butter "pop-u," sandwich
filling on raisin bread, cottage cheese, wedge of cabbage, lemon sponge cake.
Breakfast: Applesauce, corn meal griddle cakes, syrup for pancakes and waffles
Lunch: Bean and barley soup, cottage cheese and prune salad, enriched white bread,
butter or fortified margarine, orange slices.
Dinner: Scrambled eggs and carrots with toasted bread cubes, creamed stewed tomatoes,
cole slaw, evaporated milk dressing, whole wheat bread, butter or fortified margarine, assorted
nuts and raisins.
Lunch box: Mashed potato soup, pimento sandwich filling on cracked wheat bread,
peanut-prune sandwich filling on soya bread, grapefruit sections, butterscotch pudding
---Meal Planning Guide, Home Economics Institute [Westinghouse Electric &
Manufacturing Co.:Mansfield OH] November 1943 (p. 20-1)
---Good Housekeeping, 1944 (p. 899-900)
NO. 1: Whole Baked Ham, slightly warm, Horseradish Sauce...Shrimp or Lobster Aspic...with Blackstone Dressing...Macaroni with Tomatoes
and Mushrooms...Crescent Rolls, Milwaukee Rye Bread, Chocolate Coffee Ice Cream, Almond or Peanut Cookies, Orange Sticks,
Stuffed Dates, Coffee."
---The Settlement Cook Book, Mrs. Simon Kander [Settlement Cook Book Co.:Milwaukee WI], 25th edition enlarged and revised, 1943 (p. 610)
---Good Housekeeping, 1944 (p. 889)
USO canteens were true community efforts. Most of the food was donated. The fare was generally simple (sandwiches, hamburgers, hot dogs, pie, cake, coffee,
&c.) and portable. The primary rule was "Have enough."
---"Chicago Throws a Party," Saturday Evening Post, July 18, 1942 (p. 62)
---"14,000 Service Men Guests of Brooklyn USA in Month," Catherine Maher, New York Times, November 29, 1942 (p. D3)
1. Sliced Sweet and Sour Tongue, Potato Pudding, Vegetable Plate: Cauliflower, Beets, Green Beans, Buffet Salad Plate, Rye
Bread or Crusty Rolls, Fruit Plate, Nut Overnight Cookies, Coffee or Tea.
2. Baked Bean Rarebit or Baked Beans, Tossed Lettuce and Tomato Salad, Brown Bread or Soybean Muffins, Honey Jelly,
Molasses Cookies, Hone Ice Cream, Coffee or Tea.
3. Cheese Frankfurters, Toasted Buns, Coleslaw, Red, White, and Blue Fruit Cup, Coffee or Tea.
4. Spaghetti with Meat Balls, Tossed Lettuce, Tomato, and Radish Salad Bowl, Hard Rolls ro Bread, Relish Tray, Rye Bread Torte,
Coffee or Tea.
5. Chicken Pie de Luxe, Fresh Green Salad, Assorted Rolls or Baking Poweder Biscuits, Jam and Relish Tray, Chilled Fresh
Fruit, Honey Drop Cookies, Coffee or Tea.
6. Cold Cuts Platter, Farmer's Chop Suey, Bacon and Hominy, Hot Rolls or Bread, Caramel Orange Cake, Coffee or Tea."
---Wartime Entertaining, Ethel X. Pastor [Consolidated Book Publishers:Chicago] 1942
[NOTE: This
booklet offers several theme parties, popular games, and photos of food. Sorry, no recipes. If you would like us to scan, fax or mail please let us know.]
"Tea and Cocktails.
The cocktail hour is one of our American inventions...The first requisite for a party is good liquor. The second is
plenty of it. Don't try substituting the second recommendation for the first. Lots of people do that, and for that
reason lots of men shy away from the cocktails they are offered a parties. They prefer to do their drinking at a
bar where they can see the bottle form which their drinks are poured. Good liquor is not cheap. Cheap liquor is
not good. Nor will a lot of very fancy canapes make up for poor drinks...If you're entertaining on a shoestring and
have to count the pennies very carefully, then why go in for cocktails at all? Why not be smartly proletarian and
have beer on tap or ready to serve from cold bottles, complete with hearty foods? Or, if your friends are
connoissuers of wine, why not have some very good white wine and ask your friends in to try this with some dry,
slightly sweet biscuits or sponge cake? Or hunt about for one of the very little known Swedish punches-and
these are powerful too. Build your party around this with some really Swedish hors d'oeuvres, arranged as
smoregasbord.
But let us say that you have decided to give your friends cocktails, and the best of their kind. The immediate
question is which kind. At the River Club in New York, as the bartender told me, the six most popular mixed
drinks are: bacardi cocktails, daiquiris, dry martinis, manhattans, old-fashioned cocktails and whisky sours.
Usually, and for even a fairly large party, dry martinis, with whiskey and soda highballs, sherry, iced fruit juice and
milk for the many who are on diets but who like going to parties just the same, offer something for every taste.
You can mix martinis just before the party and have them ready to pour into cracked ice to be stirred round and
round when the guests begin to arrive. Martinis are always stirred, not shaken. An olive is dropped into the glass;
the cocktail is poured over it; a thin slice of lemon rind is twisted above the glass to let one drip of the pungent oil
fall into it, and the martini is ready.
There's an exact ritual about the glasses for various drinks. Men are proverbially particular about this point.
Perhaps you can't honestly feel that it's a life-or-death matter to serve each drink in its properly ordained glass,
but probably your husband does...If you are having your firends come to the house for cocktails it is well to have
tea, too, since a number of people really prefer it to any othe drink during the afternoon...What to serve with
cocktails? Since Repeal American ingenuity has been at work inventing canapes that cause foreigners to gasp at
our temerity. Daring combinations of oysters, peanut butter, caviar, anchovies and melted cheese are set out to
betray the unwary into indigestion."
---Entertaining is Fun! How to be a popular hostess/Dorothy Draper [Doubleday, Doran & Company:New York]
1941 (p. 67-70)
Cocktail parties
NO. 1: Beverages: Liquor cocktails, Yellow tomato juice cocktail, Dubonnet and Sherry, Ice cubes, Charged water,
Ginger ale, Bourbon, Rye, and Scotch Whisky. Platter of hot appetizers: Sardine pasties, Rolled toast with
mushrooms, Cheese puffs, Snacks in bacon blankets, Crabmeat or lobster canapes, Picquant puffs. Platter of cold
appetizers: Rainbow rye bread appetizer, Canapes of Smoke salmon, Stuffed celery stalk with crabmeat, Caviar
sandwiches...piped with cream cheese, Rolled sandwiches filled with mock pate de foie gras or any spread, Dried beef snacks,
Raw chopped meat.
---The Settlement Cook Book, Mrs. Simon Kander [Settlement Cook Book Co.:Milwaukee WI], 25th edition enlarged and revised, 1943 (p. 611)
"Canape spread-your-owns
An informal way of serving a first course of canapes is to arrange several canape spreads each in a
small, attractive bowl. Arrange the bowls on a tray, along with individual butter spreads. Put the
tray on a convenient table in the living room. Beside it, arrange plates of assorted crackers, with
toasted bread, Melba toast, bread sticks, potato chips, celery sticks or, if desired, halves of
hard-cooked eggs from which the yolks have been removed and used in one of the spreads. Then
let
the guests spread their own canapes and fill their own celery sticks and eggs, to be eaten with fruit
juice, vegetable juice, or other cocktails. Or if you are having a leisurely meal and can take a little
more than the usual time for the first course, bring in your toaster, and toast crisp hot pieces of
bread for the assorted spreads in bowls. In fact, you can buy a combination toaster and tray with
several dishes designed to hold assorted canape spreads. Such spread-your-owns are excellent too
as an afternoon snack, served with tea or coffee." (p. 109)
Hors d'oeuvres, like canapes, should be of such a size that they can be easily eaten in one or two
mouthfuls. You may arrange two or three varieties on a tray as an accompaniment to a first
course of fruit juice, vegetable juice or other kinds of cocktails, served in the living room before
luncheon, dinner, or supper. Frequently one or several kinds of hors d'oeuvres which can be easily
eaten with the fingers are arranged on a platter and passed to each guest, at the table, as an
accompaniment to the first course of tomato juice, clam juice, or similar cocktail, which is in place
at each cover just before or after the guests sit down. If you want something unusual as a
refreshment for an afternoon or evening party, a club meeting or afternoon tea--try serving an
assortment of hors d'ouvres such as those which follow with a cup of tea or coffee, or with a
cooling vegetable juice or fruit juice cocktail." (p. 111-2)
"Fruit and fish cocktails are often served in cocktail glasses, designed for the purpose, which fit
into bowls holding crushed ice. If these are not available however, or a simple service is desired,
sherbet glasses may be used instead. In either case, arrange the bowl or sherbet glass on a small
plate, and then place on the service plate at each cover, either just before the guests sit down or
immediately thereafter. They oyster fork for the the fish cocktail, or the spoon for the fruit
cocktail, should be placed at the extreme right of the silver at the right of the service plate. Juice
cocktails such as tomato, vegetable, or fresh or canned fruit juice may also be served in cocktail
glasses set in bowls of crushed ice. Or, simple cocktail glasses without the bowls for ice may be
used...Many hostesses like to serve a first course of tomato, vegetable, or fruit juice, or other
cocktail with or without a few hors d'oeuvres...in the livingroom. The juice cocktail in cocktail
glasses is passed, with a small cocktail napkin for each guest, from a tray. A small plate may be
placed under each cocktail glass if desired. Then the hors d'oeuvres, one or more as preferred
(select ones which can be eaten with the fingers) are passed from plate or platter. In serving such
a first course in the living room, the hostess without a maid has an opportunity to slip out and get
the main course on the table, while the guests are enjoying their cocktails." (p. 117)
---Good Housekeeping Cook Book, New Edition, completely
revised 1944 [Farrar & Rinehart:New York]
"Cocktail Parties
(For large groups-more than 12)
Pineapple centerpiece Appetizer, surrounded with small round cakes, Stuffed olive pinwheels, Sailboat
appetizers, Caviar-egg Appetizer, Swan-Shrimp Appetizer, Man's favorite appetizer, Hot cheese
soullfe appetizer, Assorted small cakes or cookies, Cocktails, Dry wines and Fruit juice punch.
---Antoinette Pope School Cookbook, Antoinette and Francois Pope [MacMillan:New York] 1948 (p.
345) [NOTE: We can fax/mail the recipe pages to you.]
Popular alcoholic beverages, 1949:
The following drinks are offered in James Beard's Fireside Cook Book [Simon & Schuster:New York]
1949 (p. 303-306)
Abbey Cocktail, Alexander Cocktail, Applejack Cocktail, Bacardi Cocktail, Bijou Cocktail, Black
Velvet, Bobby Burns Cocktail, Brandy Cocktail, Brandy Smash, Bronx Cocktail, Clover Club Cocktail,
Daiquiri, Dubbonet Cocktail, French 75, Frozen Daquiri, Gibson Cocktail, Jack Rose Cocktail,
Manhattan Cocktail, Martini Cocktail (dry), Martini Cocktail (sweet), Old Fashioned Cocktail, Pink
Lady Cocktail, Rob Roy Cocktail, Sidecar Cocktail, Stinger Cocktail, Vodka Cocktail, Zombie.
Long Drinks:
Blue Blazer, Champaige Punch, Cobblers, Collins, Daisy, Eggnogg, Fizz, Flips, Golden Fizz,
Highballs, Hot Buttered Rum, Mint Julep, Rickeys, Silver Fizz, Slings, Smashers, Sours, Swizzles,
Toddies, Tom and Jerry, Whiskey Cooler.
[1941] M&Ms, Cheerios
[1942] Tootsie Rolls packed in US ration kits, Post Raisin Bran, Kellogg's Raisin Bran, Dannon Yogurt
[1944] Chiquita bananas
[1945] Kraft Parmesan Grated Cheese, Welch's Junior Mints, Constant Comment Tea
[1946] Pillsbury pie crust mix, frozen french fries, Ragu spaghetti sauce, French's Instant Potatoes, & Tupperware
[1947] Pillsbury hot roll mix, Reddi-Whip, cake mixes, Lady Borden Ice Cream, Almond Joy, frozen orange juice
[1948] V8 Cocktail Vegetable Juice, Nestle Instant Tea, Minute Rice, Nestle's Quik chocolate milk additive, Cheeto's brand
snack foods
[1949] Kraft sliced American cheese, Fritos Corn Chips marketed nationally, Sara Lee Cheese cake, Junior Mints, Smarties
SOURCES: The Century in Food/Beverly Bundy, The Food Chronology/James Trager & Candy: A Swet History/Beth Kimmerle
Ritz Crackers (National Biscuit Company), Armour's Treet (canned processed meat product),
Dromedary Ginger Bread Mix (box), Gorton's Cod Fish Cakes, Dexo (shortening, canned), White
House Evaporated Milk, Gerber's Cereal Food (box), MelloWheat cereal (Ann Page brand),
Premium Crackers (National Biscuit Company), Eight O'Clock Coffee (bagged, beans ground in
store), Marvel bread (sliced white in cellophane wrap), Hecker's Fream Farina (box), Flako Pie
Crust (box, also: Flakorn corn muffin mix and Cuplets cup cake mix), Maltex (box cereal),
Beardsley's Shredded Codfish Cakes (can; "Just form and fry"), Heinz Junior Foods, SPAM (with
instructions for SPAMburgers and SPAMwiches).
Pillsbury's Best XXXX Flour (recipe for Pillsbury's Pot-Luck Pie), Armour's Treet (Hormel SPAM competitor tinned composed meat product, recipe for Cheese
Treats), Swift's Prem (Treet competitor, White House Evaoprated Milk (send away for recipe booklet featuring recipes for Oyster
Stew, Honey Ice Cream, Cocoa with Corn Syrup, Coffee Bread Pudding, Gingerbread, Cream of Pea Soup, Vegetable Pie, Chocolate
Ice Cream, Cauliflower Ring & Lamb Hach de Luxe), Underwood Deviled Ham (1821-1942), Nabisco Graham Crackers (pound cardboard
box), Kellogg's personal variety pack cereals (Corn Flakes, Rice Krispies, Pep, Shredded Wheat, Krumbles), Softasilk (Bettey
Crocker Cake flour, with Sugarless Cake recipe topped with edible decorations recreating war plane formation), Worcester Idoized
Salt (Baked Stuffed Onions recipe), Durkee's Dressing, Gerber's Baby Foods (box & can; free samples), Grandma's Molasses
(Gingerbread recipe), Cut-Rite (waxed paper), Pyrex (ovenware/flameware cooking pans), Diamond Crystal Salt, Clapp's Baby Food,
French's Mustard (bottle), Beech-Nut Gum (5-slice pack), Brer Rabbit Molasses (can, recipe for Brer Rabbit Gingerbread),
Wrigley's Spearmint Gum (Uncle Sam want men to chew), Wilson & Co. MOR (Treet, Prem, SPAM competitor), Kellogg's Corn
Flakes, Wesson Oil (large metal can), Peter Pan Peanut Butter, Heinz Baby Foods (canned, featuring strained carrots & chopped
mixed vegetables), Richardson & Robbins Boned Chicken (canned), Quaker Oats (cardboard cannister, + Quick Mother's Oats),
Borden's Smokey Cheese Spread (glass jar, pop lid, collector glass, Pillsbury's Pancake Flour, Hormel's SPAM, Skinless
Wieners and Frankfurters (no brand; promoting US War Bonds), Duff's Ginger Bread Mix, Flakorn Corn Muffin Mix, Gravy Master,
Eight O'Clock Coffee (regular, Circle & Bokar).
Heinz Oven Baked Beans (jar), Lipton's Continental Noodle Soup (dehydrated soup mix),
Campbell's Soup (tomato, asparagus, Scotch broth, cans), Bosco (chocolate flavored iron
supplement combined with milk, jar), McCormick (spices, vanilla, celery salt, tea bags, bottles &
paper boxes), Lipton tea (paper boxes), Del Monte foods (sliced peaches, jars & cans), Jell-O
puddings (chocolate, butterscotch, vanilla, with recipes), Libby's drinks (tomato juice, pineapple
juice, in cans), Nabisco 100% Bran cereal (box), Coleman's mustard (tin), Nabisco Shredded
Wheat (box), Wesson Oil (bottle), Sunkist California oranges (fresh product), Kellogg's Rice
Krispies (box), Kraft Dinner (now known as Kraft Macaroni & Cheese, box), Kraft Miracle Whip
Salad Dressing (bottle), Birds Eye frosted (frozen!) Foods (box), Chicken of the Sea tuna (cans),
Chef Boy-Ar-Dee Spaghetti Dinner ("dinner in a jiffy" kit includes sauce, spaghetti & cheese),
Gerber's Baby Foods (cereal, box; strained & chopped foods in cans), Coca Cola (6 pack of
bottles), A1 Sauce (bottle), La Rosa macaroni (spaghetti, box), B & M Baked Beans, General
Mills/Betty Crocker (cake recipe using Wheaties), Underwood Deviled Ham (can), Nestle's Semi
Sweet Chocolate (bar & morsels), French's Mustard (bottle), Armour and Company, "Star Brand"
(frankfurters, cold cuts, sausages, canned meats, ham, bacon).
Derby's Peter Pan Peanut Butter (creamy-smooth; includes pictures of open-face peanut butter
sandwich combos), Durkee's Vegetable Oleomargarine, Herb Ox Boullion Cubes, Swift's Prem
(canned meat product "Ready-to-eat, Prem is top-top meat for summer meals), Brer Rabbit Gold
Label Molasses, Chef Boy-Ar-Dee Spaghetti Dinner (packaged kit includes canned parmesan style
grated cheese, bottle of spaghetti sauce, box of spaghetti; "Even the children want second
helpings...Inexpensive...Time-Saving"), Van Camp's Chili Con Carne (glass jar), Aunt Jemima
Ready-Mix Pancakes (box), Comstock Pie Sliced Apples (glass jar), Borden's Wej-Cut Cream
Cheeses, Ovaltine, Premium Crackers (Nabisco), Armour's Treet (processed meat product),
Heinz Baby Foods (cereal, soup, porridge), Dromedary Gingerbread Mix (includes cookie
recipes: Peanut Butter Gingies and Ginger Crispies), Cocomalt (chocolate-flavored mik enhancer
with extra calcium), Kellogg's Krumbles (toasted wheat shred cereal, boxed), Derby Hot Sauce,
Softasilk Cake Flour (Betty Crocker/General Mills; includes recipe for pink and white Party
Cake), Gravy Master, Duff's Hot Muffin Mix, Libby's Tomato Juice, Ivory Salt, My-T-Fine
Desserts (pudding), SPAM, Clapp's Baby Foods.
Borden's Olive Pimento Cocktail Soread (in glass jar), Cut-Rite (waxed paper), Clapp's baby foods (cans), Ritter Tabasco Flavored
Catsup, Kellogg's Rice Krispies, Baker's De-Luxe Dutch Princess Breakfast Cocoa (powder), Royal Crown Cola (bottles), Ann Page
Sprinkle Mixture for Pudding (boxed pudding mix), Ekco pressure cooker, Brer Rabbit New Orleans Molasses (with recipe for Devil's
Food Layer Cake), Mor (canned meat product with recipe for MOR Salad Plate), White House Evaporated Milk (recipes for:
White House Swiss Lamb Chops & Curried Eggs Over Asparagus), Swift's Allsweet Vegetable Oleomargarine ("Easiest to color!"),
Eight O'Clock Coffee (A&P house brand), A&P Pound Cake (in cello-wrap), Derby Steak Sauce, Nabisco Graham Crackers, Pabst-ett
(Processed cheese), California Oranges, French's Mustard (glass jar), Gerber's Baby Foods (boxed cereal and oatmeal), California Lemons,
B & M Brick Oven Baked Beans (glass jar), French's Worcestershire Sauce (bottle), Knox Gelatine (with recipe: White Cap Tomato Jelly),
Duff's Ginger Bread Mix (box), Mdonna Tomato Paste, Armour Corned Beef Hash, Borden's Hemo (vitamin-enriched drink, milk chocolate
flavor), McCormick Pure Vanilla (bottle), Wilson's B*V "Meat Magic," Shedd's Corn Muffin Mix (box), Bon Olive Oil, Stahl Meyer
Liverwurst (can), Carnation Malted Milk (glass jar), Coleman's Mustard (canned dry mix, recipe for Toasted Cheese
Sandwiches, Diamond Crystal Iodized Shaker Salt (round cardboard cannister), A & P Tea (Nectar, Our Own, Mayfair),
My-T-Fine (boxed Chocolate Flavor Dessert mix), Gravy Master, Van Camp's Beans in Tomato Sauce (can), Blue Moon cheese,
Town Toast Cookies (Fruit Delites, in paper bag), Sterling Salt (round cardboard cannister), Libby's Apple Sauce (baby food, glass
jar), Donald Duck Peanut Butter (glass jar), Underwood Deviled Ham (can), Dexo (shortening, with recipe for Strawberry
Shortcake), Pepto-Bismol (bottle), Canada Dry Water (recipe for Chocolate Ice Cream Soda), Peter Pan Peanut Butter (jar),
Hormel SPAM (recicpe for SPAM 'n' Macaroni Loaf.
Nabisco Shredded Wheat, Swift's Veal, Campbell's Soups (Vegetable, Bean with Bacon,
Chicken), Crisco (includes recipe for American Beef Pie), Del Monte Corn (includes recipe for
Cornpatch Casserole), V-8 Cocktail Vegetable Juice, Kraft cheeses (Velveeta, American, Old
English, packed in boxes), Gold Medal Flour (includes recipe for Betty Crocker Golden Dream
Cheese Souffle), Karo Syrup (includes recipe for Sea Foam Frosting), Borden's Hemo (fortified
vitamin drink), Welch's fruit products (Orange Marmelade, Grape Juice, Tomato Juice, Grape
Jelly, Grapelade), Libby's products (Peas, Deep-Brown Beans, Deviled Ham, Corned Beef Hash,
Tomato Juice), Campbell's Strained Baby Soups (Chicken, Beef, Lamb, Liver, Vegetable), Birds
Eye Frosted Foods (includes recipe for Chili Corn), Spry (pure vegetable shortening, canned),
Nabisco 100% Bran, Sweetose Crystal Syrup (glass bottle), Wesson Oil (glass bottle), Cream of
Wheat, Temt (canned luncheon meat), Golden Dipt (breadcrumbs), Vermont Maid Syrup,
Pillsbury's Best Four (includes recipe for An Pillsbury's Coconut Fluff Cake), Contadina Tomato
Paste,
Cream of Rice, Kitchen Bouquet (gravy concentrate), Gerber Baby Foods (liver, veal & beef, in cans), V8 Cocktail Vegetabel Juices, Pillsbury's Best
XXXX Flour (with recipe for No-Knead Kolacky), Kraft cheeses (Velveeta, Chantelle, Philadelphia Cream Cheese, Kay Cheddar), Campbell's Strained
Vegetable Baby Soup (glass jar), Crisco, Swan's Down Cake Flour, Campbell's Grean Pea Soup, Heinz Baby Foods (strained green beans), Del Monte Fruit
Cocktail, Carnation Evaporated Milk, Cream of Wheat, Betty Crocker Vegetable Noodle Soup (dry mix in box), French's Good Luck Pie Crust Mix,
Fleischmann's Blue Bonnet Oleomargarine, Kellogg's Corn Soya, Coca Cola (aka Coke), Bisquick, Nucoa Oleomargarine, Libby's Pineapple Juice, Baker's
Coconut, Kellogg's Corn Flakes, Kellogg's Variety Pack (Rice Krispies, Shredded Wheat, Pep, Corn Flakes, Krumbles, Corn Soya, Bran Flakes), Swift's
Allsweet Oleomargarine, French's Mustard, Knox Gelatine, Ocean Spray Cranberries: fresh (clear bag), jellied cranberry sauce (can) & whole cranberry sauce
(can), Ritz Crackers, Chicken of the Sea Tuna, Hunt's Tomato Sauce (can), PictSweet Foods (frozen vegetables, peas & corn, in boxes), My-T-Fine Lemon Flavor Pie Filling, Pompeian Olive Oil, Oreo Cream Sandwich, Gravy Master (gravy concentrate), Morton's Salt, Kraft Kitchen Fresh French Dressing (in botlle), Tootsie Fudge 'n Frosting Mix, Hip-O-Lite (marshmallow creme), Brere Rabbit Molasses, A1 sauce, Underwood Deviled Ham, Heart's Delight Fruit Nectar, Green Giant Sweet Peas (can), Marshmallow Fluff, Jolly Time Pop Corn, Vermont Maid Syrup.
Sunsweet Prune Juice, V8 Cocktail Vegetable Juices, Pillsbury Hot Roll Mix, French's Mustard, Betty Crocker Split Pea Soup (dry mix in box), Campbell's
Chicken Noodle Soup & Tomato Soup (cans), Jell-O, Minute Tapioca, French's Worcestershire Sauce, Baker's Coconut (with Snoflake Pie recipe), Kraft
Mayonnaise, Karo Syrup (Chrystal White), McCormick Pure Vanilla Extract, Mott's Apple Products, Libby's Tomato Juice, Planters Peanuts, Jell-0 Pudding,
Nabisco Sugar Wafers, Dole Unsweetened Pineapple Juice, Franco-American Beef Gravy, Underwood Deviled Ham, Amazo Instant Dessert (instant pudding),
Golden Dipt Breading, Kraft Miracle French Dressing
The original inspiration of Butterless, Eggless, Milkless cake dates back to the Medieval Ages.
Spices and
raisins were popular ingredients of that time. Great cakes and steamed puddings are hundreds of
years old.
These recipes were introduced to America by European settlers. Early American cookbooks are
full of
recipes for spice cakes (aka rich cakes and great cakes). Did you know up until the late 19th
century
fruit/spice cakes were served as wedding cakes?
---American Century Cookbook: The Most Popular Recipes of the 20th Century, Jean
Anderson
[Clarkson Potter:New York] 1997 (p. 441)
[NOTE: this book contains a recipe for Depression cake.]
[1914]
"Butterless-Milkess-Eggless Cake.
2 cupfuls brown sugar
2/3 cupful Crisco
2 cupfuls water
2 cupfuls sultana raisins
2 cupfuls seeded raisins
1 teaspoonful salt
2 teaspoonfuls powdered cinnamon
1 teaspoonful powdered cloves
1/2 teaspoonful powdered mace
1/2 teaspoonful grated nutmeg
2 teaspoonfuls baking soda
4 cupfuls flour
1 teaspoonful baking powder
1 1/2 cupfuls chopped nut meats
3 tablespoonfuls warm water
Put Crisco into saucepan, add sugar, water raisins, salt, and spices, and boil three minutes. Cool,
and when cold add flour, baking pweder, soda dissolved in warm water and nut meats. Mix and
turn into Criscoed and floured cake tin and bake in slow oven one and a half hours. Sufficient for
one medium-sized cake."
---A Calendar of Dinners with 615 Recipes, Marion Harris Neil [Procter &
Gamble:Cincinnati] 1914 (p. 120)
[NOTE: Procter & Gamble manufactured Crisco shortening. This company cookbook shows the
home cook how easy it is to incorporate Crisco into everyday recipes, including cakes.]
"Butterless, Eggless, Milkless Cake (No Eggs):
1 c. Brown sugar, firmly packed
1 1/4 c. Water
1/3 c. Vegetable shortening or lard
2/3 c. Raisins
1/2 teasp. Nutmeg
2 teasp. Cinnamon
1/2 teasp. Powdered cloves
1 teasp. Salt
1 teasp. Baking soda
2 teasp. Water
2 c. Sifted all-purpose flour
1 teasp. Baking powder
Boil brown sugar, 1 1/4 c. Water, shortening, raisins, and spices together for 3 min. Cool. Add
salt and
baking soda which has been dissolved in 2 teasp. Water. Gradually add the flour and baking
powder which
have been sifted together, beating smooth after each addition. Bake in a greased and floured
8"X8"X2" pan
in a moderate oven of 325 degrees F. About 50 min., or until done. Needs no frosting."
---The Good Housekeeping Cook Book, New edition, completely revised 1944 [Farrar &
Rinehart:New York] 1944 (p. 698)
Fruit cup
SOUP & SALAD
Broiled grapefruit
Melon ball cocktail
Sea food cocktail
Pastry snails
Dried beef rolls
Silver dollar hambugers
Bacon wrap-arounds
Herring-Appleteaser
Dips & chips/crackers: Lobster Newburg spread, Guacamole, Deviled Ham-Cheese Dip,
Hollywood
dunk
Canapes: Deviled ham, savory mushroom, hot cheese puffs, minature pizzas, hot clam
Cheerios cocktail snacks (something like Chex Mix)
Decorate your appetizer tray with celery trunks, stuffed cucumbers, grape clusters & fruit
kabobs.
---Betty Crocker's Picture Cook Book, revised and enlarged, 2nd edition
[McGraw-Hill:New York]
1956 (p. 57-66)
[NOTE: This 1950's classic cookbook was reprinted in facsimile edition in 1998 by the same
publisher and is easy to obtain. Ask your librarian for help.]
Salted almonds
Filled Celery (with Roquefort and cream cheese)
Tidbits in blankets (surround cooked shrimp, oysters, stuffed olives, pickled onions, watermelon
pickle,
sauteed chicken livers, skinned grapefruit sections, dates stuffed with pineapple with thin strips of
bacon,
secure them with toothpicks. Broil them under moderate heat until the bacon is crisp.)
Glazed shrimp
Garlic olives
Sardine and bacon rolls
Marinated mushrooms
Cheese balls
Sausage and potato rolls
Ham and egg balls
Pineapple fingers and bacon
Broiled stuffed mushrooms (stuff with bread crumbs, shad roe, shrimp)
Shrimp puffs
Deviled eggs
Cheese for dipping potato chips
---The Joy of Cooking, Irma S. Rombauer [Bobbs-Merrill:Indianapolis] 1953 (p.
28-39)
[NOTE: there is a separate section devoted to canapes and sandwiches]
Toasted Tuna
Cocktail kabobs (button mushrooms and cocktail franks cut in half marinated in French
dressing)
Broiled shrimp
Mix Trix (like Chex Mix)
Pumpernickel squares (crab meat, chili sauce, curry powder, mustard on pump)
Deviled almond rolls
Party pinwheels (dough, leftover meat, moistened with chili sauce, baked)
Cocktail knishes
Filled cream puffs (store-bought puffs filled with hot chicken salad, creamed shrimp, creamed
turkey,
served in a chafing dish)
Broiled mushroom caps
Baby pizzas (use English muffins!)
Sea-food celery (stuff flaked crab & mayo into cut celery. Garnish with paprika.)
Stuffed eggs (deviled eggs)
Sardine surprise (sardines mashed with hard cooked egg yolks, anchovy paste, dry mustard,
butter, &
spices. Served on squares on pumpernickel)
Ham rolls (boiled ham & liverwurst)
Dunks (aka dips): sour cream, shrimp, chive, horseradish, guacamole, pimiento, tuna
---Martha Deane's Cooking for Compliments, Martha Young Taylor [M. Barrows:New
York] 1954 (p.
13-35)
Split pea soup
MAIN COURSE
Easy chicken gumbo
Oxtail soup
Spicy tomato soup, Cream of tomato soup
Chicken and corn chowder
Pineapple fruit plate
Tomato stuffed with perfection salad
Bean (three-bean) salad
Orange-and-Bermuda onion salad
Melon boat salad
---Betty Crocker's Picture Cook Book, revised and enlarged, 2nd edition
[McGraw-Hill:New York]
1956 (p. 377)
Onion soup
Chicken (or beef, shrimp, crab) gumbo
Cream of celery soup
Cheese soup
Cole slaw
Chilled canned tomatoes
Lettuce or mixed salad with sour cream
Salad Caesar
Cucumber salad with French dressing
---The Joy of Cooking, Irma S. Rombauer [Bobbs-Merrill:Indianapolis] 1953
Clam chowder
Cream of chicken
Asparagus soup
Cream of mushroom soup
Mixed green salad (French dressing or mayonnaise)
Stuffed tomatoes ravigote
Vegetables in sour cream
Potato salad (both hot and cold)
Gelatin & fruit salad molds (raspberry ring, grapefruit intrigue, sea siren salad)
---Martha Deane's Cooking for Compliments, Martha Young Taylor [M. Barrows:New
York] 1954
Grilled kabobs
Scalloped chicken supreme
Beef and corn casserole
American lasagne
Tuna-potato chip casserole
Savory meat pie
Welsh rarebit with tomato slices and little sausages
Swedish meat balls
Fluffy meat loaf
Baked ham with glaze
---Betty Crocker's Picture Cook Book, revised and enlarged, 2nd edition
[McGraw-Hill:New York]
1956
Chicken a la king
Oysters baked in the half shell
Spaghetti with meat sauce
Turkey or chicken casserole with vegetables
Chicken pot pie
Hamburger-olive loaf
Chicken or veal croquettes
Baked fish
Souffle
---The Joy of Cooking, Irma S. Rombauer [Bobbs-Merrill:Indianapolis] 1953
Salmon steak
Orange sole
Corn-crust chicken
Sweet ham patties
Curried veal chops
Eggs foo young
Fricasseed trukey with wild rice
Lobster in patty shells
Salmon casserole
---Martha Deane's Cooking for Compliments, Martha Young Taylor [M. Barrows:New
York] 1954
often served with butter, cream sauce, sour cream sauce, canned soup; topped with bread
crumbs, dried onion flakes
Buttered vegetables (canned or frozen)
Creamed asparagus
Lima beans in sour cream
Broccoli-mushroom casserole
Mexican corn saute
---Betty Crocker's Picture Cook Book, revised and enlarged, 2nd edition
[McGraw-Hill:New York]
1956
Creamed onions (mushrooms, peas)
Baked zucchini
Potato volcano with cheese (mashed potato volcano!)
Baked beans
---The Joy of Cooking, Irma S. Rombauer [Bobbs-Merrill:Indianapolis] 1953
Baked acorn squash
Baked stuffed onions
Wax beans oriental (sweet and sour sauce)
Ginger-honey carrots
---Martha Deane's Cooking for Compliments, Martha Young Taylor [M. Barrows:New
York] 1954
Chiffon pie (lime, orange, pineapple, strawberry, chocolate)
BEVERAGES
Little pies (tart-sized portions of standard pies)
Coconut cake
Peppermint candy cake
Maraschino cherry cake
Chocolate cherry cake
Angel food
Banana chiffon cake
Easy caramel corn (made with General Mills cereals)
Marshmallow bars (made with General Mills cereals)
---Betty Crocker's Picture Cook Book, revised and enlarged, 2nd edition
[McGraw-Hill:New York]
1956
Velvet spice cake
Ice cream with cherries
Apricot souffle
Baked apples
Gold layer cake with caramel icing
Banana chocolate cake
Butterscotch brownies
German cherry cake
Peppermint ice cream with chocolate sauce
---The Joy of Cooking, Irma S. Rombauer [Bobbs-Merrill:Indianapolis] 1953
Quick butterscotch-chocolate pie
Maraschino cherry pudding
Broiled or baked grapefruit
Cherries jubilee
Peppermint pie
Devil's cream cake
Baked Alaska
Melon balls and sherbert
Orange snow balls (hollowed orange halves packed with lemon sherbert)
---Martha Deane's Cooking for Compliments, Martha Young Taylor [M. Barrows:New
York] 1954
Soda pop [in bottles if you can get it], Tang [this space drink is VERY 50s], fruit punch, fruit
smoothies, milk shakes, hot cocoa, iced tea, coffee.
1. Orange juice, sauteed eggs and bacon, cinnamon toast
2. Apple jucie, sausage-meat cakes, popovers, jelly.
3. Chilled grapefruit, waffles, hone cream
4. Sliced peaches, omelet or scrambled eggs, drop biscuits, marmelade
5. Tomato juice, French toast with applesauce
1. Broiled hamburger sandwiches, wilted lettuce, sanned or stewed fruit
2. Cold sliced ham, hot potato salad, toast, applesauce
3. Pan-fried fish, broiled potates, tossed green salad with French dressing, muffins, grapefruit
jelly
4. Chili con carne, creamed spinach, sweet muffins with nuts
5. French ham toast, avocado on lettuce with French dressing, gingersnaps
1. Meat balls with spaghetti, green peas, sliced oranges, peanut-butter cookies
2. Pigs in blankets, baked tomatoes with cheese, banana sherbet, butterscotch brownies
3. Salmon in casserole, potato chips, green salad with French dressing, lemon milk sherbet,
chocolate-chip drop cookies
4. Eggplant filled with leftover foods, boiled carrots, hot rolls, preserves, quick method white
cake with lemon icing
5. Pork chops with scalloped potatoes, French bread, Harvard beets, apple crunch"
---A Cookbook for Girls and Boys, Irma S. Rombauer [Bobbs-Merrill:Indianapolis] 1952
(p. 223-228)
Chilled Melon, Lobster Newberg in Croustades, Crown Roast of Lamb, Potatoes with Parsley
Butter, Peas with Mint Cream, Chestnut Cream, Coffee
---Silver Jubilee Super Market Cook Book, Edith Barber [Super Market Publishing:New
York] 1955 (p. 37-8)
For table decorations, use lemon leaves, ferns, pineapple, bananas. Flowers (including lei for each
guest) would be everywhere. Soft strains of Hawaiian music lend atmosphere: Tropical fruit salad,
(avocado sections, orange slices, whole ripe olives...on bed of shredded lettuce) with lime or
lemon dressing, chicken curry, browned rice, toasted whole almonds, french-cut green beans,
sauteed banana quarters, Hawaiian pineapple cake.
Grace Kelly, winner of the Academy Award as the Best Moving Picture Actress of 1954,
personally selected and sent us this menu as one of her favorites: Caviar blinis, duck a l'orange,
French-style green beans, hearts of palm salad vinaigrette, fruit, cheese.
Welshe rarebit or grilled cheese sandwiches, celery hearts, olives, chocolate cupcakes or
brownies, bunches of grapes, sliced fresh pineapple or broiled grapefruit halves, coffee.
Individual cheese souffles with crabmeat sauce, asparagus vinaigrette, melba toast, Mr. John's
French Beret pancake desert, coffee.
Children are asked to come as some character form Mother Goose (Little Miss Muffet, Wee
Willie Winkie, etc.). The mother of the child having the party, dressed as the Old Woman in the
Shoe, welcomes the little guests as they arrive: Creamed chicken, mashed potatoes, buttered peas
or carrots, lettuce sandwiches (cut in animal or flower shapes), ice cream, sponge cake, cocoa.
Pocket stew, buttered split hard rolls, whole tomatoes, walking salad (washed fresh fruit in plastic
bags), milk or cocoa, brownies."
---Betty Crocker's Picture Cook Book, revised and enlarged, 2nd edition
[McGraw-Hill:New York] 1956 (p. 49-51)
After WWII, many returning GI's married and settled in the suburbs. A house with a back yard
was one of the symbols of American status. How best to show off one's back yard? Barbecue! It's
no coincidence men proudly did the grilling. Women did the planning and
prep-work based on suggestions offered by contemporary magazines and cookbooks. James Beard's Complete Book of Barbecue &
Rotisserie Cooking (c. 1954) was one of the "bibles" consumed by American home barbecue enthusiasts. What was served?
Anything & everything. With flaming gusto!
"Eating outdoors is one of life's finest pleasures. It is not just a trick of the imagination that makes food smell and taste
better under blue skies or under the stars. The fire in your grill and the freshness of the air add savor to every dish, whether it
is served in a patio, a back yard, a picnic grove or on a stretch of sand or grass on lake, stream or ocean. Many people put a lot
of time and money into assembling equipment for outdoor cookery and construction elaborate outdoor kitchens in their yards or
patios. Though this can be fun for the ambitious handyman, it's not necessary. There are many portable grills and braziers on
the market wthat wil give you just as tasty a result as the most complicated 'made-to-order" job...The litel Skotch Grille is one of the
simplest and most practical on the market. It is small-12 inches high and 12 inches across-and easy to carry. It cooks with charcoal
and the steaks, chops, hamburgers-or whatever you choose to cook-have that delicious falvor that only charcoal can give. The Skotch
Grill can be used any place outdoors can be easily carried to picnics, on camping or hunting or fishing trips, and can be used at
home in the fireplace...The Big Boy portable barbecue line includes everything from an 18-inch bowl-type charcoal brazier on
wheels, at less than $25, up to a large barbecue unit, also on wheels, with seven motor-driven spits and a warming oven, at about
$300...Another interesing small charcoal unit for outdoor or indoor coking is the Japanese hibachi. If there is a Japanese store in
your area, ask to see them there. These little grills have been sued for centuries in Japan for preparing the delicious native
barbecued dishes and sukiyaki...The yare cast-iron tubs in little stands, many of which are quite decorative."
---Complete Book of Barbecue & Rotisserie Cooking, James Beard [Bobbs-Merrill Co.:Indianapolis] 1954 ((p. 6-7)
"Lamb Barbecue
Lamb Roast, Indienne, with Mbr>
Savory-mint Barbecue Sauce
Fruited Pilaf, Whole Tomatoes
Quick Vegetable Salad with Parsley Dressing
Buttered Crusty Bread Slices
Fruit Basket, Coffee."
Butter-toasted Corn
Garlic French-bread Slices
Mixed Green Salad, Roquefort Dressing
Honeydew Melon with Lime Slice
Coffee."
---Family Circle, August 1957 (p. 51)
Charcoal-broiled Steak or Hamburger
Peach and Apple Pie
Coffee, Milk."
---Woman's Day, June 1959
SOURCE: The New Wolf in Chef's Clothing: The picture cook and drink book for men, Robert
H.Loeb, Jr. [Follett Publishing:Chicago] 1950 (p. 115-124)
[NOTE: this book contains instructions for Daiquiris, Manhattans, Martinis, Old Fashioneds and
Mint Juleps. It also contains note on serving beer, selection and car of wines, and service of
liqueurs.
Does not mention brand names. We can send these pages if you like...just need fax number or
mailing address.]
Alexander, Artillery Punch, Beer & Ale, Benedictine, Bowl or Fruit Cup, Brittany, Bronx,
Champagne, Claret Cup, Clover Club, Corree, Cuba Libre, Cubana, Curacao, Daiquiri (& frozen
daiquiri), Eggnog, El Presidente, Frisco, Gin Bitter, Gin Sour, Gordon, Highball or Ricky,
Knickerbocker, Larchmont, Manhattan (dry & medium), Martini (& dry martini), Miami, Milk
Punch, Millionaire, Mint Julep, Old-Fashioned, Orange Blossom, Pradise, Pink Lady, Planter's
Punch, Rum Collins, Hot Buttered Rum, Hot Rum Lemonade, Tum Punch, Sazerac, Sidecar,
Stinger, Tom and Jerry, Tom Collins, Whiskey Cup, Whiskey Sour, Whiskey Toddy, White
Lady,
and Mulled Wine. (P. 966-7)
[NOTE: We can supply pages.]
"The greatest revolution of all..has been the change in the Martini. The first Martini was sweet
drink but the classic formula for the drink as we know it today was two parts gin and one part French
or dry vermouth. If you used that formula today you would more than likely lose a customer. This
[Mr. B. Paul] attributes to the American insistence on making Martinis increasingly more dry. "There
is no question that the most popular cocktail in the world today is the Martini. After that, the old
fashioned. The English also have a liking for straight drinks such as pink gin, which is gin with a
dash of Angostura bitters. The most popular drink in England is the gin and tonic; after that Scotch
and after that the Martini." He added...many customers still ask for a Bronx cocktail, a drink made
with equal parts gin, sweet vermouth and orange juice...."Then of course, there is the recent world
rage for the Bloody Mary. It is a drink that has a particular appeal to women although men like it too.
That and the screwdriver are the only tow new drinks that have caught the public fancy in the last
two decades." He added, too, that the social climate has changed radically within the last thirty
years and this has accounted for some of the world's drinking habits...During this recent meeting of the
International Bartenders Association there was a fierce competition among the members to
concoct a new cocktail. The contest was won by a 27-year-old West Berliner, Dieter Waldman of the Hotel
Kempinski. The recipe follows:
Kempinski Cocktail
2 ounces grapefruit juice
1 ounce Bacardi rum
1 ounce Cointreau
Fill a cocktail shaker half full with cracked ice and add the liquid ingredients. Shake well and
strain into two chilled cocktail glasses. Garnish each cocktail with a maraschino cherry. Yield: Two
Servings."
---"Food: A Master Mixer, Cold Beer and Dry Martini Products of Times, Dean of Bartenders Says,"
Craig Claiborne, New York Times, November 6, 1959 (p. 33)
[NOTE: This article mentions Martini (dry), Gin & Tonic, Old Fashioned, Bronx Cocktail, Scotch,
Bloody Mary]
Sugar Pops (Kelloggs)
Minute Rice (General Foods
Lawry's Seasoned Salt (Lawry's)
Legal Seafoods (Boston-based restaurant chain)
Diners Club (credit card)
Dunkin' Doughnuts (fast food chain)
Ore-Ida Foods (frozen potato products)
Duncan Hines Cake Mix (Nebraska Consolidated Mills)
Tropicana Products (Florida orange juice)
Jack-in-the-Box (fast food chain restaurant)
Taco Bell (fast food mexican restaurant)
No-Cal Ginger Ale (Kirsch Beverages)
Sugar Frosted Flakes (Kellogg's)
Pream non-dairy creamer (M & R. Dietetic Laboratories)
Dehydrated onion soup mix (Lipton)
Ms. Paul's Fish Sticks
Lawry's Original Spaghetti Sauce Mix (Lawry's)
Sugar Smacks (Kellogg's)
Cheeze Whiz (Kraft)
TV Dinners (Swanson)
Pepperidge Farm butter cookies
White Rose Tedi-Tea (Seemaon Brothers)
"Irish Coffee" (San Francisco's Buena Vista Cafe)
Denny's (restaurant chain)
Star-Kist brand (canned tuna)
Eggo Frozen Waffles
Trix (General Mills)
Butterball Turkeys (Swift-Eckrich CO.)
Stouffer's frozen meals (Stouffer)
Nonfat dry milk (Carnation Co.)
Burger King (fast food chain)
Shakey's Pizza (fast food chain)
Peanut M&Ms (Hershey's)
Marshmallow Peeps (Just Born)
Special K breakfast food (Kellogg's)
Pepperidge Farm cookies (Bordeauz, Lido, Milano, Orleans)
McDonalds (Kroc style)
Kentucky Fried Chicken (Colonel Sanders)
Imperial margarine (Lever Brothers)
TreeSweet Products (fruit juices)
Certs (breath mints)
Chocolate covered ants
Gino's (fast food chain)
Pam (nonstick cooking spray)
Refrigerated cookie dough (Pillsbury)
Tang [orange-flavored breakfast drink]
Ruffles [potato chips]
Rice-A-Roni [packaged flavored rice product]
Williams-Sonoma [upscale cookware retailer]
Sweet 'n Low [sugarless sweetener]
Cocoa Puffs [breakfast cereal, General Mills]
Jif [brand peanut butter]
Chicken Ramen [instant noodle product, Nissen Foods]
Instant Tea [Lipton]
Pizza Hut [franchise restaurants]
International House of Pancakes (IHOP) [family restaurants]
Royal Crown Cola
Frosty O's (General Mills)
Ocean Spray brand products (name changed from National Cranberry Assn)
Haagen-Dazs Ice Cream
--SOURCES: The Food Chronology, James Trager [Owl Books:New York] 1995 & The Century in Food: America's Fads and Favorites,
Beverly Bundy [Collectors Press:Portland OR] 2002 & Candy: The Sweet History, Beth Kimmerle [Collectors Press:Portland OR] 2003
Campbell's Tomato Soup (with recipe for Easy Stuffed Peppers), Pillsbury Hot Roll Mix (box
mix), Ritz Crackers, Minute Tapioca (with recipe for Minute Tapioca Cooler), Birds Eye
Concentrated Orange Juice (can), Gerber's Baby Foods (beef and liver flavors), Wesson Oil (with
recipe for Shrimp Salad), Libby's Fruit Cocktail, Kellogg's Variety Pack cereals (10 boxes, 7
choices including Corn Flakes, Pep, Shredded Wheat, Rice Krispies, Corn Soya), French's
Mustard, Lady Borden Ice Crema (Black Raspberry new flavor), Mazola Oli (with recipe for
South Seas Salad Dressing and Cruise Cake cookies), Jell-O Pudding (boxes: chocolate,
butterscotch & tapioca; recipes for Chocolate Surprise Cakes, Orange Blossom Cream Peach
Delight), Kakauna Klub Cheese Foods (packed in soft plastic tubes, Wisconsin), Funsten's
Pecans, Van Camp's Pork & Beans, Hi-C Orange-ade (can), Coca Cola (six pack; glass bottles).
Swift's Brookfield Butter (also eggs, brick Process Cheese Food, and pasteurized process cheese spreads, 5 oz glass jars, Old York, Cheese and Bacon, Olive Pimiento, Bleu, Pimiento, Relish and Pineapple),Kraft Miracle French Dressing (orange-red) and French Dressing (bright orange) in pourable glass bottles, "shake well," recipe for Tossed salad Deluxe, 7Up (glass bottle, personal size), Kraft De Luxe Slices (pre-sliced, not individually wrapped, 1/2 lb package: Pasteurized Process American Cheese, Pimento Cheese, Swiss Cheeses, Brick Cheese & Old English Sharp Cheese), Campbell's Soup (cans, chicken noodle, vegetable-beef, cream of celery, Nabisco Shredded Wheat (box), Kraft Mayonnaise ("Kitchen Fresh"), Borden's Buttermilk, Vera-Sharp Cheese Spread (glass jar) & ice cream (brick) with recipe for Elsie's Fresh Peach Temptation, Betty Crocker's Stir-n-roll Refrigerator Pie featuring Gold Medal enriched flour (recipe "with a new, special marshmallow creamy filing" included), Swans Down Cake Mixes (chocolate devil's Food, Instant Cake Mix, Star-Kist Chunk Style Tuna (can, green label, recipe for Gene Tierney's Star-Kist Tuna Salad Royal), Kool-Aid (beverage mix packets "5 cents package added to 2 quarts water, sweeten to taste," 6 flavors shown, orange, grape, lime and three red colors, presumably strawberry, cherry & raspberry?), Parkay Oleomargarine (box with 4 individually wrapped in aluminum foil sticks; Yellow Parkay or regular with Color-Kwik bag with coloring enclosed in separate envelope), Franco-American Spaghetti (can), V-* Juice (also promoted by Gene Tierney, starring in 'On the Riviera' a 20th Century-Fox Production in Technicolor, Dixie Cups (time saving, hand, economical, easy), Jell-O Pudding and Pie Filling (box, lemon flavor), Sunkist Lemons, Kraft Cheese Spreads (Old English, Pineapple Cheese, in "new crystal-petal glasses...You'll use them every day, even when company comes. Start a set right away!"). Bennett's Chili Sauce (glass bottle), Keystone Mushrooms (can), Sure-Jell (box, powdered pectin with recipe for Orange Juice Jelly), French's Pure Prepared Mustard (recipe for Frenchwise barbecue sauce, Frenchwise hamburgers & Frenchwise Potato salad), French's Worcestershire Sauce (instructions for tomato juice cocktail, "Hot Dan the Mustard Man recipe offers booklet "Dining Delights"), Coca Cola (6 pack personal size bottles), Pen-Jel (natural powdered Apple Pectin for home canning, box), Crosse & Blackwell Cream Vichyssoise Soup (can), Reynolds Wrap "Government orders now restrict the manufacture of Reynolds Wrap and all household foil. Military needs aluminum foil to protect rations, drugs, delicate instruments. The day will come, however, when Reynolds Wrap will wing its way back. back to your favorite store. back to your home. Aluminum production is being rapidly expanded to bring you, as quickly as possible, all the Reynolds Wrap you want."), Underwood Deviled Ham, In-Sink-Erator (home garbage disposal unit), Armour Dash (can, dog food), Ripe (black) olives from California (no brand, recipe for Yerba Buena Salad), Lea & Perrins Worcestershire Sauce (recipe for barbecue sauce).
Swift's Premium Ham (cloth-wrapped, recipe for Martha Logan's Ham Neapolitan), Kraft dressings (glass jars & bottles: Miracle Whip, Mayonnaise, Sea Island Dressing, Miracle French Dressing, French Dressing, Casino French Dressing "New Continental style...tangy-sweet with garlic,"), Kraft Salad Oil (brown galls bottle), Campbell's Soup (Cream of Mushroom, Cream of Celery & Cream of Chicken, recipes for Beef patties with mushroom cream sauce, Best creamed broccoli & Easy chicken pie), California Olives ( no specific brand, recipe for Molly's Olive 'n Tuna Super Supper, Libby's "Sweet -as-summer" vegetables (cans: peas, corn, lima beans, beets, mixed garden vegetables, peas and carrots, spinach, asparagus, tomatoes, pumpkin, stringless beans & sauerkraut), Crisco (blue can), Del Monte Golden Corn (can, recipe for Corn-burger stacks), Softasilk Betty Crocker Cake Flour (recipe for Orange Alaska Chiffon), Swift'ning shortening (can, recipe for Martha Logan's Chocolate Nut Fudge Cake), Kraft De Luxe Slices Pasteurized Process American Cheese (sliced but not individually wrapped), Baker's Coconut (box & can, recipe fro Spring Posie Pie), Kitchen Bouquet Gravy concentrate (bottle), Canned Fruit Cocktail from California (no brand, recipe for French Fruit Tarts & Golden Fruit Salads), Franco-American Spaghetti, tomato sauce with cheese (can), V-8 *Cocktail Vegetable Juices, Toastmaster (automatic pop-up toaster), Arm & Hammer & Cow Brand baking sodas (box, promoted for baking, cleaning & settling acid stomachs), Aunt Jemima Ready-Mix for Pancakes and Waffles, Diamond Walnuts (shelled, large size, medium size, cans & cello-wrap, recipe for Spiced Tuna in Walnut Tart Shells), Kraft Philadelphia Cream Cheese (silver foil wrap, recipes for chocolate cream cheese cake filling & chocolate nut fudge squares), Sunkist Lemons (recipe for Lemon Barbecue Sauce for Fish), Reynolds Pure Aluminum Foil, Betty Crocker's Stir-N-Roll biscuit treat (recipe for Tuna Roll-Ups), Cheese (no brand, American Dairy Association, recipes for Sunny Cheese Sauce, Sunny Cheese Scallop & Sunny Cheese Tray), Green Giant Peas (can, with giant on can), French's Worcestershire sauce (bottle, recipe for Barbecued Spareribs & Frenchwise Barbecue Sauce), French's Mustard (glass jar, recipe for Ham Steak glaze), Pure-Pak personal size waxed cardboard milk container (no particular milk/dairy company), Heinz Pickles (glass jar), Heinz Worcestershire sauce (glass bottle), Heinz Jellies (glass jars, 10 flavors referenced but not listed; elderberry & cherry shown in ad), Ovaltine (milk supplement, recommended for children's breakfast), Sun-maid Raisins (Thrift-I-Pak, six handy pocket packages), Underwood Deviled Ham (can), Jolly Time Pop Corn, Lea & Perrins Worcestershire Sauce, 7-UP (green glass bottles, personal size), Gebhardt's Original Chili Powder (glass bottle), Alka-Seltzer (tablets).
Karo Syrup, Ritz Crackers, Ideal Tea bags, Wesson Oil, Swift's Premium chicken, Log Cabin
Syrup. Birds Eye concentrated orange juice (in cans, not frozen), Butterfinger (candy bars),
Lipton Tea, Spry Vegetable Shortening, B & M Baked Beans, Sun-Maid Raisins, Oscar Mayer
Wieners (in a can, not shrink-wrapped), Wrigley's Spearmint Gum, Kool-Aid (drink mix),
ReaLemon (reconstituted lemon juice), Armor Treet (canned meat product, like Spam), Bisquick,
Swanson [canned] chicken & turkey, Cheez-It crackers, Underwood Deviled Ham, Adolph's meat
tenderizer, HI-C vitamin-enriched fruit juices, Royal Instant Pudding, Supreme [white bread],
Beech-Nut Foods for Babies, Sunkist Lemonade, French's mustard, Dole Hawaiian pineapple
(canned). Pream (powdered dairy product for coffee), Taylor Pork Roll, Jolly Time Pop Corn.
Broadcast Corned Beef Hash, Tetley Tea bags, Gold Medal flour, Coca Cola.
Gerber's baby foods, Crisco, Sunbeam electric waffle baker, egg cooker & mixmaster, DuPont's Mycoban (commercial mold inhibitor for
bread), SPAM & Hunt's Tomato Sauce (with recipe for oven barbecue), Best Foods Real Mayonnaise & Hellmann's Real Mayonnaise,
Minute Rice (recipe for Minute Rice Rarebit), Borden's Vera Sharp Pasturized Process American Cheese, Borden's Butter Milk (waxed
cardboard containers), Carnation Evaporated Milk (recipes for Whipped Carnation Topping & Old Fashioned Shortcake), Lipton
Frostee Dessert Mix & Sherbet Mix (foil packets), Dixie Cup Dispenser, Nescafe Instant Coffee (glass jar), Junket Sherbet Mix,
Cambell's Soups (Chicken Gumbo, Cream of Mushroom, Beef Noodle), Ann Page Mayonnaise (A&P brand), Fig Newtons, Bisco Sugar
Wafers, Vanilla Wafers (Nabisco), Foremost brand milk & ice cream, Hamilton Beach Liqui-Blender, Canada Dry Spur Cola (tall glass
bottle), Dole Hawaaian Crushed Pineapple (can), Canned Cling Peaches from California (recipe for gelatin salad), California
Frozen Concentrate For Lemonade (can), Royal Crown Cola (personal size bottle), Thermo-Keep Insulated Wonder Bags (for freezer),
Trade Winds brand frozen fresh Fantail Shrimp (box), Grapette Instant Beverages (fruit-flavored syrups, bottles with happy face or cans),
Hebrew National Frankfurters, Salami, Bologna, Corned Beef, Pastrami & Tongue, Real Gold concentrated fruit drink syrup (orange
& grape), Lawry's Seasoned Salt, Underwood Deviled Ham, Adolph's Meat Tenderizer (Kosher, approved by the American Medical
Association), Gravy Master, Golden Dipt Breading, Tums (for acid indigestion), Good Housekeeping Cook Book (free for 5 day's trial
in your own home, 2250 recipes, 1024 pages, $3.50---we do not currently own a copy), Keystone Mushrooms, Wilson's B-V
Onion Soup dry mix, Sunsweet Prunes (box), Fleer Dubble Bubble (chewing) gum (individually wrapped).
Kraft Miracle French & French dressings (bottles), Kraft Mayonnaise & Miracle Ship Salad Dressing, Kraft Casino French Dressing and All Purpose Oil
(with recipes for Pork Chops & German Potato salad, Broiled Ham Slice & Waldorf salad, Pork Roast & Tomato-Cauliflower Salad), 7-Up (personal
sized green glass bottles, showing a baby drinking soda from the company's bottle), Campbell's Soup (vegetable, green pea, tomato, cream of
mushroom, scotch broth, vegetable, cream of chicken "New Soups from Two Soups...Campbell's Soup Mates), Hellman's Real Mayonnaise & Best
Foods Real Mayonnaise, Crisco (blue can), Betty Crocker Homogenized Pie Crust Mix (box mix), Certo & Sure-Jell (pectin for home canning),
Carnation Evaporated Milk (can, recipes for cheese sauce), Chase & Sanborn Instant Coffee (glass jar), Betty Crocker's cake mixes (Angel Food,
Ginger Bread, Yellow, Chocolate, White, Honey Spice & Marble), Quaker Corn Meal & Aunt Jemima Corn Meal (recipe for Sausage Corn Bread
Supper), Spanish green Olives (no brand, appetizer suggestions), Nescafe Instant Coffee (glass jar), Philadelphia Cream Cheese and Crosse &
Blackwell's Original Date & Nut Roll (can, illustration combining ingredients to make party sandwiches topped with maraschino cherries), Dinty
Moore Beef Stew & Hormel Flavor Sealed Chili Con Carne (cans, recipes for Beef Stew 'n' dumplings and Hormel Chili supper plate), B & B Broiled
Mushrooms, Kitchen Bouquet Gravy, Better Homes and Gardens Diet Book & Better Homes and Gardens New Cook Book.
Nescafe Instant Coffee, Pepsi Cola, Brach's Chocolate Covered Cherries, Pream (dairy product
for coffee), Van Camp's Pork and Beans, Heinz Cream of Tomato Soup, Kraft Miracle Whip,
Tender Leaf Tea, Del Monte Green Beans (can), Reddi-Wip, La Choy Fancy Water Chestnuts,
Libby's Fruit Cocktail, Lipton dehydrated soups (tomato vegetable, chicken noodle, onion, beef
flavor vegetable, green pea), Royal Pudding, Gold Medal Flour, Wrigley's Spearmint Chewing
Gum, Hi Ho Crackers, Carnation Evaporated Milk, Flako Pie Crust, Chase & Sanborn Instant
Coffee, Habitant Pea Soup, Bell's Stuffing, Herb-Ox Bouillon Cubes, Gravy Master, My-T-Fine
Pudding.
Nestea Instant Tea, Star-Kist Tuna, Good Season's Salad Dressing Mixes (packets), Pepsi, Betty Crocker Cream Puff Mix, Betty Crocker Angle Food Cake
Mix, Betty Crocker Brownie Mix, Reddi Wip & Bisquick, Jell-O Instant Pudding, Libby's Fruit Cocktail, Wishbone Italian Dressing (glass bottle), Del Monte
Catsup, Herb-Ox boullon cubes, Bel-Air French Fried Potatoes (frozen, in box), Hellman's Real Mayonnaise, Party Pride Ice Cream (lemon custard flavor),
Skylark White bread, Chase & Sanborn instant coffee, Van Camp's Porke and Beans, Gold Medal Flour.
Lipton Chicken Noodle Soup (dehydrated packets), Log Cabin Syrup (recipes for Fluffl-Light
Skillet Corn Fritters), Wesson Oil (promoting America's first skillet cook book), Borden's milk
(cardboard cartons), Instant Cream of Wheat, Sweeta Tablets (sugar substitute, made by Squibb),
Armour Pure Lard (can & sticks), Olin Cellophane (food wrap), A1 Steak Sauce, Pillsbury Cake
Mix (white cake mix, creamy fudge frosting mix in a box), Ocean Spray Cranberry Sauce (can),
Campbell's Tomato, Cream of Celery and Cream of Mushroom Soups (with meatloaf recipes),
Chef Boy-Ar-Dee Beefaroni, Underwood Deviled Ham, Del Monte Green Beans (with recipe for
Green Beans Amandine with Pork Chop Roast), Instant Pream (creamer substitute), Spam
[Hormel] & Bisquick [Betty Crocker/General Mills] together (with recipes for Spam-in-Blankets,
Spamcakes and Dixie Bake), Fleischmann's Yeast (with recipe for "Pizza Pronto"), Sucaryl
(artificial sweetener made by Abbott Laboratories), Jolly Time Pop Corn (can and plastic bag),
Borden's Eagle Brand Sweetened Condensed Milk, Schulze Butternut Bread (sliced white, sold in
Mid-west...with recipe for "The Woodywich Special"), Trade Winds Frozen Fantail Shrimp, Ann
Page Pork and Beans (A&P store brand; with recipe for Sausage n' Beans Country Style),
Lawry's Italian Style Spaghetti Sauce Mix (packet), B & B Sliced Mushroom, Chicken of the Sea
Albacore Tuna, Archway Home Style Cookies (packaged in clear cellophane, dozen count),
Nestle's Semi-Sweet Chocolate Toll House Morsels (with recipe for Marshmallow Cream
Fudge).
French's Spaghetti Sauce Mix (packet, add to plain tomato paste, salad oil and water), Grapefruit Sections from Florida (canned, no brand, recipe
for Grapefruit Salad Spectacular, Snider's Chili Pepper Catsup, Sunkist Oranges, Campbell's Soup (tomato, vegetable, vegetable beef, chicken
noodle, bean with bacon, cream of chicken, vegetarian vegetable), Morton salt (cardboard canister, suggesting using on watermelon), Betty
Crocker cake mixes (lemon custard angel food, yellow and white mixes, recipes for Cool Angel, Cool Lemon Torte and Puddin' Cake Cooler, picture
of Betty in red dress/white collar), Wesson Oil (brown bottle, warning "cholesterol in the villain), Ocean Spray Cranberry Sauce (can), Heinz
Tomato Ketchup, Vegetarian Beans, Worcestershire Sauce, Mustard and Tomato Soup; recipes for Danish Bean Salad, Chilled Tomato-Cream
Soup & Carnival Cream), Betty Crocker Cherry Puff Frosting & Fluffy White Frosting mixes (bid), Miracle Whip Salad Dressing (clear glass jar,
recipes for Show-Off Casserole, Fruit Tower and Chicken High Hats), B&M Brick Oven Baked Beans (can & glass jar), B & M Corn Relish (glass jar),
French's Mustard (recommended for hamburgers, recipe for French's Cheeseburgers filled with cheese and mustard), Chicken of the Sea Tuna
(chunk light=green can; albacore solid white=white can, both with mermaids, recipe for Easy Fixin' Salad, close-up of mermaid), Ice Cream
(American Dairy Association, no brand, photos of Pillsbury Slice 'n Bake Cookie Pie a la Mode, Pillsbury Pudding Cake a la mode, Pillsbury's Best
Flour Peach Pie a la mode, Pillsbury Apple Crunch Mix a la mode & Hawaiian Fruit Cup a la mode), Pillsbury Flour (recipe for peach pie), Pillsbury
Pudding-Cake Mixes (chocolate, lemon & orange), Pillsbury Apple Crunch Mix, Pompeian Olive Oil, Pillsbury refrigerator rolls (caramel nut, quick
cinnamon with icing, country style sweet milk biscuits, slice-bake cookies, buttermilk), Pepperidge Farm Herb Seasoned Stuffing (clear cello bag,
recipe for Hearty Ham Salad), Hunt's Tomato Paste (recipe for Perfect Meatloaf), Kraft Oil (clear glass bottle).
The following menus are suggested by theNew York Times Menu Cook Book, Craig
Claiborne [Harper & Row:New York] 1966 (p. 44-48). If you need recipes ask your librarian to
help you find a copy of this book.
Camembert amandine, cucumber spread, crackers and toast rounds, cocktail croquettes,
mushroom strudels.
Buttered nuts, chicken-liver pate, toast rounds and crackers, mushroom-stuffed eggs, tuna-stuffed
eggs, cheese straws and twists, wild-rice pancakes, cream-cheese pastry turnovers, meat filling,
cherry tomatoes, gren and ripe olives.
Bean and olive soup (in an insulated container), ham and cheese hero, mustard butter, egg and
tomato hero, carrot and fennel sticks, apples, nutmeg date bars, beer, coffee.
Fruit punch, buttered nuts, olive-stuffed eggs, salmon eggs Montauk, chicken and rice casserole,
spinach and sesame seeds, strawberries, custard sauce, lemon chiffon cake.
Carrot sticks, grilled frankfurters on toasted rolls, Raggedy Ann salad, chocolate cake, frozen
fruit chunks, watermelon punch.
Tomatoes stuffed with chicken livers, potato-cheese Charlotte, avocado and grapefruit salad, dry
white wine, custard ice cream, birthday butter cake."
Casual entertaining in the 1960s favored theme buffets and barbecue. International themes were
very popular. The foods served were generally not authentic fare but "Americanized" renditions.
Think lasagne with American cheese; Chinese ribs with ketchup.
"Buffet food should be notable. For hot buffets, there are many marvelous things to serve as a
change from the good, but too familiar, Boston baked beans and spaghetti with meat sauce.
However, if spaghetti is what you want, serve it in special style, with a brand-new sauce.
Planning a 60s-style backyard barbecue?
---McCall's Cook Book, McCalls [Random House:New York] 1963 (p. 716)
Skillet Chicken Supper: Chicken in jiffy tomato sauce, buttered broccoli, fruit platter, hot
French bread, refrigerator cheese pie, hot coffee.
---Better Homes & Gardens Holiday Cook Book: Special Occasions, [Meredith
Press:New York] c. 1959, sixth printing, 1967.
Lasagne, Fancy chicken a la king, Turkey Parisian, Chicken-rice bake, Salmon Tetrazzini, Jiffy
turkey paella, Veal parmesan with spaghetti, Burgundy beef stew, Swedish meatballs, Pizza
supper pie, hamburger pie, Church-supper tuna bake, Pork chop suey bake. "
---Better Homes and Gardens Casserole Cook Book, [1968].
The Better Homes and Gardens Barbecue Book [1965] features beef, pork, lamb,
chicken, and seafood. For parties this book suggests shish-kebabs (have your guests design their
own!), Hawaiian short ribs (sweet marinade and pineapple), "party burgers" (pizza burgers,
stuffed hamburgers, deviled beef patties, served on grilled italian bread), meatloaf (filled with
vegetables & cheese, sliced & served as burgers), rock lobster tails, and grilled shrimp. Popular
marinades/grilling/dipping sauces include: barbecue sauce (ranging in heat from mild to fire!)
teriyaki, herb & honey, and sweet & sour. Foil meals (all ingredents cooked together wrapped
tightly in aluminum foil are also popular. Recipes include Campfire Pot Roast (beef & vegetables),
Patio Fiesta Dinner (ground beef, vegetables...corn, lima beans, onions, green peppers, tomato
puree, American cheese, chili powder) served with corn chips. Standard accompainments were
tossed salad (preferably served in wooden bowls), vegetable salads (potato, coleslaw), pickles
(cucumbers, beets) and grilled bread (garlic Italian a favorite). Dessert: Ice cream, fruit-bobs (fruit
on a stick, brushed with butter & broiled on the grill), pineapple on a spit, barbecued bananas,
served with a cheese tray. Beverage service? Iced coffee, punch (featuring tropical flavors, made
frozen concentrate), iced tea, lemonade and limeade.
Coffee Rich, aluminum cans used for food and beverages, Granny Smith apples introduced to the USA, Domino's Pizza, single-serving
ketchup packets
Total (breakfast cereal, General Mills), Mrs. Butterworth's Syrup (Unilever), Green Giant frozen peas, Sprite (Coca Cola Company),
Coffee-Mate (Carnation), Sylvia's restaurant (NYC), Hardee's (fast food chain)
Frozen bread dough (Bridgford Foods Corp.), Pet-Ritz Frozen Pie Crusts, Diet-Rite Cola (Royal Crwon Cola), tab-opening aluminum
cans for soft drinks, Taco Bell (fast food chain)
Yakisoba (Nissin Foods), Tab (Cocoa Cola Company), Wundra (flour, General Mills), Cremora (Borden)
Pop-Tarts (Kellogg's),
Buffalo Wings
(Anchor Bar, Buffalo NY), Coca cola in cans,Ruffles potato chips,
Lucky Charms (breakfast cereal,General Mills),
Bugles, Whistles & Daisy*s (snack foods, General Mills),
Chiffon Margarine and Seven Seas Salad Dressing (Anderson, Clayton & Co, now Kraft)
Yoplait Yogurt,
Awake (synthetic orange juice, General Foods),
Maxim (freeze-dried instant coffee, General Foods),
Carnation Instant Breakfast (Carnation Co.),
Instant
mashed potatoes
Shake 'n Bake (General Foods), Cool Whip (General Foods), Tang (General Foods), Rock Cornish game hens
(Tyson), Apple Jacks (breakfast cereal, Kellogg), SpaghettiOs (Franco-American/Campbell Soup Co.), Cranapple Fruit Juice (Ocean
Spray), Gatorade, Diet Pepsi
Bac*Os (General Mills), Product 19 (breakfast cereal, Kellogg), $100,000 Bar (Nestle), Caravelle (candy bar, Peter Paul),
Taster's Choice (freeze dried coffee, Nestle), Doritos, instant oatmeal, Easy Cheese (Nabisco)
Taco Seasoning Mix (Lawry's)
Red Lobster (chain restaurant), Legal Seafoods (chain restaurant)
Chunky Soups (Campbell's), Kaboom (breakfast cereal, General Mills), Frosted Mini-Wheats (breakfast cereal, Kellogg),
Chipos (snack food, General Mills), Pringles (potato snacks, Proctor & Gamble), Wendy's (chain restaurant), Long John
Silver's Fish 'n Chips (chain restaurant).
Campbell's Frozen Oyster Stew Soup (can, "An oyster stew for folks with strong feelings on the subject," recipes for
Oyster Sauce Supreme & Oysters a la King), Ralston-Purina Ry-Krisp crackers (box, "if you like to watch your weight...Don't
give up on butter...spread it on Ry-Krisp), Underwood Deviled Ham (white paper, red devil-wrapped can, instructions for "Egg-in-
a-Basket," Campbell's Soups (cans: cream of mushroom, tomato, cream of chicken, onion. Recipes for Veal in Cream of Mushroom Soup,
Fish Fillets in Tomato Soup, Chicken in Cream of Chicken Soup & Swiss Steak and Vegetables in Onion Soup), Franco-American
Beef Gravy & Chicken Gravy (cans; recipes for Chicken 'n Stuffing Bake, Chicken 'n Biscuits), Quaker Oats & Mother's Oats
(cardboard cannisters), Breast O'Chicken Tuna ((can), Lea & Perrins Worcestershire Sauce, Calavo Avocados, Kraft Miniature
Marshmallows (cello-bag; "recipe size," instructions for Marmallow Lemon Pie, Marshmallow Topped Cobbler,] Marshmallow Orange
Gems), Betty Crocker Frosting Mixes (box; cherry fluff, chocolate malt, fluffy white; recipes for Cherry Checkerboard, Chocolate
Polka-Dot & Flurry Plaid cake frostings), Wish-Bone Salad Dressing (clear bottle, Russian, Italian, French & Cheese dressings
available), Dole Hawaiian Pineapple 9can), Golden Fluffo (shortening product), Borden's Eagle Brand Sweetened Condensed
Milk & Baker's Angel Flake Coconut (cans, recipes for Coconut Mint Charmers, Tick-Tick Peanut Butter Coconut Frosting & Apricot
Coconut Flowers), Hormel SPAM (recipes for SPAM 'N Egg Supper Casserole & Plantation SPAM Bake), Diamond Walnuts & Betty
Crocker Fudge Brownie Mix (recipe for Walnutty Brownie Ribbon Dessert), Walnutty Brownie Cupcakes, Walnutty Brownie Clusters &
Walnutty Brownie Pie a la Mode), Wrigley's Spearmint Gun (white package; recipe for East 'How to do it' Fruit Bouquet),
Wesson Oil (glass bottle), Borden's Instant Whipped Potatoes (box), Heinz Tomato Kethcup (bottle; recipes for Tuna Bake, Salmon
Supreme, Crown Fillets & Beans and Fish Sticks, Heinz Spanish Rice), Campfilre Marshmallows (box), Lipton
Chicken Noodle Sauce (box mix), French's Mustard (glass jar, recipe for Golden Glazed Ham),
Dolly Madison Short Cake, Coca Cola (king & regular size glass bottles), Kraft Miracle Whip (recipe for Fiesta Potato
Salad), Hunt's Tomato Sauce (can, recipe for "Country Chicken Casserole"), Betty Crocker Cake mixes (angel food, lemon angel food,
confetti angel food, cocoa chiffon cake & orange chiffon cake).
Blue Bonnet Margarine (sticks), H-O Cream Farina cereal (box), Metrecal (Dietary for weight
control, cans, liquid or powder: "New concept for weight control"), Libby's Ripe Olives
(canned), Allsweet Margarine, Del Monte Pineapple (can), Mazola Pure Corn Oil, Armour Star
canned meats (Corned Beef Hash, Chopped Ham, Chili with Beans, Beef Stew, Treet; cans),
Heinz Cream of Mushroom Soup (includes recipe for Chicken Poulette Sandwich), Chase &
Sanborn Instant Coffee (glass jar), V-8 Cocktail Vegetable Juice, Chef Boy-Ar-Dee Beef Ravioli
& Cheese Ravioli (can), Kraft Pure Strawberry Preserves,& Betty Crocker Gingerbread
(promoted in same ad), Fleischmann's Yeast (includes recipe for Frosted Pineapple Squares),
Campbell's Soups:Cream of Mushroom, Cream of Celery, Tomato (includes meatloaf recipes:
Cheeseburger Loaf, Tuna-Celery Loaf, Tomato-Ham Loaf), Nestle's Sweet Cocoa Mix (metal
cannister), Lawry's Garlic Spread Concentrate (glass jar), Kool-Aid (Grape, "Still costs only five
cents"), Stokely Van Camp's Pork and Beans, Betty Crocker Buttermilk Pancake Mix, Minute
Tapioca, Tums (3 Rolls 30 cents), Flako Coffee Cake Mix, Lipton Chicken Noodle Soup, Sun
Maid Raisins, Kraft Italian Type Grated Parmesan Cheese, Wrigley's Spearmint Chewing Gum
(Handy 6 pack unit).
Sunkist Lemons, Kraft Barbecue Sauce (glass bottle, new barbecue sauce Bottle 'n Brush and matching Flame Douser offer), Chicken of the Sea
Tuna (green can with mermaid, recipe for Tuna Tomato International), Heinz Wine Vinegar (clear decanter, also: Malt, Tarragon and Salad
Vinegars), B & B Whole Mushroom Crowns (can, recommended for kabobs), D-Zerta (diet gelatin dessert, box, strawberry flavor, Jell-O desserts),
Adolph's Salt Substitute (small bottle), Campbell's Soups (cans, cream of celery, Cream of vegetable, Cream of mushroom, Cream of chicken;
recipes for creamed eggs, Creamed tuna, Creamed meatballs & Creamed chicken), Wishbone salad dressings (bottle, Russian, Italian & French;
recipes for Russian Ribs, Wish-burgers & Chicken Francais), Lea & Perrins Worcestershire Sauce (bottle, recipes for Texas Barbecue Sauce, Orange
Barbecue Sauce & Worcester Barbecue Sauce), Kraft Whipped Cream Cheese (aluminum bowl, zip open & reusable), Wrigley's Spearmint Chewing
Gun (promoted for relieving tension and aiding digestion; recipe for Hamburger with Baked Beans), Tupperware (plastic food savers, reference to
Tupperware Home Parties), Open Pit Barbecue Sauce (bottles, regular and smoky flavors; recipes for Barbecued Spareribs, Barbecued Meat Loaf
and Hors D'Oeuvre Dip), Coca Cola (fountain drink, picture of dispenser featured.)
Bisquick (box, back of box shown with recipe for Pancakes, Coffee Cake, Muffins, Velvet Crumb Cake, Fruit Shortcake, Biscuits, Waffles &
Dumplings), Lea & Perrins Worcestershire Sauce (offer for "Be Original" company cook book, 48 pps), Quick Quaker Oats & Quick Mother's Oats
(cardboard canisters, recipes for Saucy Little Meat Loaves, Frost Date Muffins and Lazy Daisy Oatmeal Cake), Mazola Pure Corn Oil (clear glass
bottle), Kellogg's Corn Flake Crumbs & Knox Unflavored Gelatine (boxes, recipe for Choco-nut chiffon pie), Diamond Walnuts (can & cello bags,
recipes for Turkey Fruit Salad, Cranberry Fruit Molds, & Salad Bowl Dressing Supreme), Campbell's Soup (recipes for Beef Roulades and Chicken
Paprika), Del Monte Seedless raisins (box, recipe for Raisin Volcanoes), Duncan Hines cake mix, (box, Fudge Marble, Angel Food, Apple N'Spice,
Coconut Surprise, Spice, Devil's Food, Lemon Supreme and Butter Pecan), None Such Mince Meat (box & glass jar) & Borden's Eagle Brand
Sweetened Condensed Milk (can, recipe combining both products: Holiday Fruitcake), Kraft Grated 100% Parmesan Cheese (green canister),
Fleischmann's Yeast (three attached packets, recipe for Cranberry Christmas Canes), Karo Syrup (clear glass bottle, red label, recipe for Karo
Popcorn Mixture, instructions for making Treasure Balls, Snowman & Christmas Tree), Crisco (can) & M&Ms (single serving pouch; recipe combining
products for East Color Cookies), Ralston Purina Wheat, Corn and Rice Chex cereals; recipe for Party Mix, Imported Spanish Olives (green with
pimiento fillings, no brand, recipe for Olive-Cheese Porcupine), Land O'Lakes butter (box, 4 individually wrapped sticks), Constant Comment Tea,
Gravy Master concentrate, 7-UP (green bottles).
Nescafe coffee (freeze-dried instant), Chef Boy-Ar-Dee Spaghetti Sauce with Meat (can), Kraft
Pure Jellies & Preserves (glass jars), Adolph's Instant Meat Tenderizer (glass jar), Swift's
Premium cold cuts, ham & hot dogs, Miracle Whip Salad Dressing (Kraft, glass jar), French's
Potatoes Au Gratin and Scalloped Potatoes (instant potatoes & cheese mix, add water
and bake), Bisquick (Betty Crocker/General Mills), Spam (Hormel), Betty Crocker Chocolate
Crunch Frosting Mix, Life Cereal (Quaker Oats), Gerber baby foods, Borden's Whipped Potatoes
(instant mashed potatoes), Kraft cheese slices, Lawry's Seasoned Pepper (spice), Aunt Jemima
Pancake Mix, Del Monte Green Beans (can), Knorr Beef Noodle Soup (instant packet), Half and
Half (Bordens milk & cream product), Betty Crocker's Heavenly Strawberry Angel Food cake
mix, Birds Eye vacuum sealed mixed vegetables (frozen in a plastic pouch...boil them in the bag),
Comstock fruit pie fillings (cans), Sunkist Oranges, Imperial Margarine.
General Mills Bran & raisin Flakes (box, breakfast cereal), Royal Pudding & Pie Filling (box, dark 'N' Sweet), Betty Crocker Chocolate Fudge Brownie
Mix & Chocolate Chip Butterscotch Brownie Mix, with Hershey's Chocolate Dainties (morsels), Le Sueur Very Young Early Peas (can), Kraft Cracker
Barrel Cheese (Natural Cheddar, recipe for easy Souffle), Campbell's soups (Noodles & Ground Beef (new) & Old Fashioned Vegetable), Jell-O
(box, new flavors: Tropical Fruit & Orange-Banana), Kraft Miniature Marshmallows (cello bag), Kraft Pizza with Cheese (frozen), Kraft Macaroni &
Cheese Dinner, Kraft Noodle & Chicken Dinner, Kraft Spaghetti and Meat Sauce (box), Kraft flavored Miniature Marshmallows, Kraft Marshmallow
Creme (jar)--recipes for Venetian Spaghetti, Yankee Doodle Macaroni, Homestead Supper, Mallow Swirl Brownies, Polka Dot Roll, caramel Marlow,
Raspberry Marshmallow Pie & Checkerboard Pizza), B & B Mushrooms (cans, sliced, chopped & whole), Libby's Frozen Foods (orange juice & peas
shown; orange product is promoted as new), Kraft barbecue sauce (bottle), Duncan Hines Cake Mixes (Deep Chocolate, Fudge Marble, Pineapple,
Lemon Supreme, Devils Food, White, Swiss Chocolate, Coconut Supreme, Spice & Yellow), Mazola Corn Oil (glass bottle, recipes for Flaky Biscuits
& Buttermilk Biscuits), Birds Eye Frozen vegetables (Mixed Vegetables with Onion Sauce, Corn and Peas with Tomatoes, Small Onions with Cream
Sauce, Green Peas and Pearl Onions), General Mills Total Breakfast Cereal (box), Kathryn Beich Kettle-Fresh Candies (cans Golden Crunch, Butter
Toffee, Party Nuts, Katydids, Butter Mints, Almonds 'n' Chocolate, Krumble Krunch, Heirloom Squares & milk chocolate bars), Wish-Bone Italian
Dressing (bottle).
Chiffon Margarine (soft product in plastic tubs, "new"), None Such Mince Meat (jar), Reynolds Wrap (aluminim foil, roll), Kellogg's Croutettes (box),
Arm & Hammer Baking Soda (for heartburn), Metrecal Cookies (box, diet product, Chocolate & Chocolate Mint), Post 40% Bran Flakes (breakfast
cereal), Campbell's Soup (New England Clam Chowder & Oyster Stew), Grey Poupon Prepared Dijon Mustard (glass jar), General Foods Baker's
Unsweetened Chocolate (recipe for Baker's Double Fudge Chocolate Frosting), Kraft Miniature Marshmallows, Kraft Cracker Barrell Cheese Kraft
Philadelphia Cream Cheese, Kraft American Slices, Kraft Grated 100% Parmesan Cheese, Kraft Parkay Margarine (recipes for Chocolate Mountain
Cake, Mohave Fruit Salad, Top-Notch Turkey Mold, Gold Rush Salad, Potato Salad Parmigiana, Chocolate "Philly" Frosting, Peppermint Fudge Pie &
Spumoni), Swift's Premium Butterball Turkeys (fresh, frozen & "new" 2 lb Turkey Roast (foil loaf pan container), Lipton Onion Soup (recipes for
Lipton Turkey Pilaf & Lipton California Dip), Fleischmann's Soft Margarine (2 half lb tubs in package), Almonds (California Almond Growers Exchange,
no specific brand, recipe for Fruit Parfait Tortoni), Jello-O Pudding & Pie Filling, Kraft Spaghetti Dinner (box), Golden Glow Margarine (soft, in tubs),
Philadelphia Cream Cheese (recipe for Stroganoff Supreme), Hellmann's Real Mayonnaise (recipe for Turkey Fruit Salad), General Foods Toastem
Pop-Ups (6 to a box, strawberry, blueberry, apple, grape & red raspberry), Rich's Non-Dairy Coffee Rich (waxed cardboard), Del Monte Raisins
(recipe for raisin Honey Drops), Comice Pears (from Rogue River Valley, Pinnacle Orchards, Medford Oregon), Texas Red Grapefruit (Pitman Davis,
Harlingen, TX), Famous Holiday Fruit Cake and Dresden Stollen, Lowery Bakers, Long Island City, NY), Sara Lee Fruit Cakes (mail order), Omaha
Steaks (4 (12-oz) Boneless Strip Sirloins, 1 1/8" thick and 4 (6-oz) Filet Mignons, 1 1/4" thick $24.75. mail order).
Carnation Instant Breakfast (6 packets in a box, chocolate flavor, "New Carnation instant
breakfast makes milk a meal too good to miss"), Lipton Turkey Noodle Soup (box, dehydrated),
Coca Cola (bottle, includes cheeseburger recipe), Sunkist navel oranges, Birds Eye Mixed Fruit
Supreme (frozen box, also frozen peaches, strawberries and red raspberries), Quaker Quick Oats
(cardboard cannister), Royal no-bake pudding pie kits (nesselrode or spumoni, cheese cake,
Dutch chocolate...includes filling, topping, graham cracker crumbs for crust), Post 40% Bran
Flakes, Campbell's Soup (New England Clam Chowder, Oyster Stew), Kraft French Dressing
(includes recipe for Regency Ragout), Kraft Cracker Barrel Natural Cheddar cheese (includes
recipe for Cheddar Corn Bread), Kraft Grated Parmesan Cheese (recipe for Parmesan Popovers),
Kraft Velveeta (recipe for Calico Supper), Kraft Noodle with Chicken Dinner (recipe for Bombay
Noodle Dinner), Party Tyme Cocktail Mixes, Baker's German's Sweet Cooking and Eating
Chocolate (with recipe for German Cream Cheese Brownies), Kellogg's Corn Flake Crumbs
(recipe for Corn-Crisped Chicken with California Cling Peaches), Lazy Maple Bacon, Chef
Boy-Ar-Dee Pizza (kit), Mazola Pure Corn Oil, Pepperidge Farm Soup (Chicken curry, Maine
Lobster
Bisque, Hunter's Soup, Chicken with Wild Rice, Howard Johnson's brand croquettes (forzen:
shrimp or chicken), Tost'em Pop Ups (fruit filled toaster pastries, General Foods), Andy Boy
Broccoli (with recipes for Chicken Divan, Salad Italienne, and Ham Rolls), Thomas' English
Muffins, Betty Crocker Scalloped Potatoes (box, also: Au Gratin potatoes), Orange juice
(Florida, frozen, no particular brand). For cooking & serving? Pyrex Ware, by Corning & Aluminum foil, by Reynolds, Baggies plastic
bags.
Slender from Carnation (liquid diet powder; mix with milk "only 225 calories"), Morton Salt (product package pix 1914, 1921, 1933, 1941, 1956 &
current), Kraft Barbecue Sauce (glass bottle), Betty Crocker Cake Mix (box, Yellow & Chocolate Frosting Mix), Campbell's Soup
(Golden Mushroom & Tomato, recipe for Chicken Marengo), Contadina Tomato Paste (recipe for Manicotti-Cheese Bake),
Wonder Bread "Helps build strong bones 12 ways"), Betty Crocker Ready-to-Spread Frosting, Dark Dutch Fudge "new"), Kraft
Natural Swiss Cheese (sliced), Swift's Premium Sweet Smoked Taste bacon (sliced), Kraft Spaghetti Sauce (box),
'N' Cheese), Italian
Dressing (bottle), Grated Parmesan Cheese, Tabasco Sauce (small glass bottle; recipe for 'Meat 'N' Peas Taters 'N' Cheese),
Nabisco crackers (Sociables, Wheat Thins, Chicken in a Biskit, Triscuit, Bacon Flavored Thins, Ritz) paired with Snack Mate
combustion canned cheese (American, Cheddar & Pizza), Planters Nuts (glass jars: mixed nuts, cashews, pecans & peanuts), Hormel's
SPAM Italiano, "Accordian pleated with Mozzarella cheese."), Pillsbury Coffee Cake Mixes (Apple Cinnamon, Butter Pecan, Pecan
Bars; recipes for Spicy Apples, Pecan Tortoise Treats & Peach Glory Coffee Cake), Lipton Onion Soup Mix (box, recipe for Lipton Fondue
American), Knox Unflavored Gelatine (recipe for Chocolate Souffle), Kraft Noodle & Chicken Dinner (box), Kraft Macaroni & Cheese
(box), Kraft Spaghetti Dinner (box), Lea & Perrins Worcestershire Sauce (recipe for Mock Steak), Hellmann's Real Mayonnaise
(recipes for Shrimp Salad Filling, Avocado Filling, Chef Salad Filling & Egg-Bacon Filling), Pillsbury Ready-to-Spread chocolate
frosting, Mister Mustard (glass jar), Raisins (California Raisin Board, no specific brand or recipe), Benson's Fruit Cake (promoted
for fund raising).
Imperial Margarine (stick & tub), Pillsbury Create-a-Cake mix (recipes using Pillsbury cake and frosting products: Fudge
Ripple Cake, Topsy-Turvy Pineapple Cake, Cherry Crmble Squares, Easy Cheesy Lemon Bars), V8 Juice, Ovaltine, Chicken of the
Sea Tuna, Campbell's Manhandlers Soups (Vegetable Beef), Campbell's Vegetable, Tomato and Cream of Mushroom Soups (with recipes
for Souperburger, Upside Down Pie, Burger Bean Cups), Nabisco Shredded Wheat, Chase & Sanborn coffee, Del Monte Raisins
(& Prunes), Dinty Moore Beef Stew, Chiffon Margarine, Wilson's Certified canned meats (Hickory Smoked Pork Loin, Pork
Roast, Corned Beef Brisket, Beef Roast, Turkey), Kraft Miniature Marshmallows, Chef Boy-ar-dee packaged dinners (Spaghetti,
Tetrazzini, Stroganoff, Goulash, Lasagna, Macaroni & Cheese, Rice), Bisquick (new), Jell-O Pudding & Pie Filing (vanilla, with
recipe for Pecan Pie), Stouffer's Frozen Spinach Souffle, Cool Whip (plastic tub), Cling Peaches (canned), Pepperidge Farm
Apple Strudel, Betty Crocker Pudding (chocolate, ready to serve, can), Snow's Clam Chowder, Kraft Caramel Topping (also
strawberry, butterscotch, vanilla caramel, chocolate caramel, chocolate fudge, chocolate syrup, pineapple and walnut flavors),
Nestle's Semi-sweet Toll House Morsels & Butterscotch morsels (with recipes for quick party mixes: Choco-Scotch dandies, Munchers, Sticks 'N
Straws, Choco-nut Chewies, Buttersotch Mix 'Ems), Kraft Macaroni & Cheese Dinner, Betty Crocker Ready-to-Spread Frosting (vanilla,
chocolate, milk chocolate, butterscotch, Sunkist lemon, & dark dutch fudge), Kellogg's Cocoa Krispies (with recipe for cocoa
peanut logs), Arnold Golden Brick Oven White bread, Park's Sausages, Nescafe coffee (instant), Domino Brownulated sugar,
Greenwood's Sliced Pickled Beets, AND the Amana Radarrange microwave oven "Flameless Electric Cooking."
Tang was trademarked in 1957 (U.S. Patent & Trademark Office registration #1974439)
and introduced to the American public in 1959. It was invented as a modern breakfast
beverage, not commissioned by the U.S. space program. It was, however, the space
program that made Tang a household name. In 1965 the Gemini astronauts took this
drink into outer space.
---Oxford Encyclopedia of Food and Drink in America, Andrew F. Smith editor [Oxford
University Press:Oxford] 2004, Volume 2 (p. 527-8)
---"SPACE-TANG CONTINUUM; ONE GIANT LEAP," JULY 20, 1969 News &
Record (Greensboro, NC), July 20, 1994 (p. D1)
---Encyclopedia of Pop Culture, Jane & Michael Stern [Harper Perennial:New
York] 1992 (p. 505-507)
[NOTE: If you want to see the original article from Monsanto Magazine, ask your
librarian to help you obtain a copy.]
"If you were forced to take inventory of the small electric appliances in your kitcen and select the most helpful, which would
you choose? Home Magazine asked this question of several hundred readers, providing a list of 28 various appliances from which they
could select their favorite. The results are now in and, if you answered 'toaster' to the above, you are in agreement with the
majority. Popularity of the toaster disproves, too, the adage that familiarity breeds contempt. For more than 99% of our
respondents said they owned a toaster; which according to our survey is the appliance most commonly finidng its way into the kitchens
of our homes. Ownerhsip of appliances obviously goes hand in hand with usefulness. The 10 most-owned items were (1)
toaster, (2)
coffee maker, (3) skillet, (4) waffle maker, (5) can opener, (6) hand mixer, (7) blender, (8) counter-top mixer, (9) knife sharpener,
(10) carving knife. Of these, the six most favored small appliances were as follows: (1) toaster, (2) coffee maker, (3) skillet,
(4) can opener, (5) counter-top mixer and (6) hand mixer. The next two favorites were the portable broiler oven and the
electirally powered sauce-pan. Some of the most-owned items failed to make the list of useful favorites. These were considered
nice to have on hand for special uses, but not an every-day helpmate. The waffle maker fits into this category as does the carving
knife. Many of our readers had definate ideas about the usefullness, the drawbacks and the design of small kitchen appliances. Most
agreed, however, that life would be drearier without them."
---"Our Rearder Survey Shows...," Los Angeles Times, November 13, 1966 (p. 97)
Betty Crocker's Cooky Book (1963) was recently republished. This book was very
popular in the 1960s and is full of tasty, authentic items that are easy to make.
zucchini bread, pumpkin bread, crepes, quiche Lorraine, cioppino, spaghetti carbonara, fettucine
alfredo, pasta primavera, moussaka, spinach salad with cheddar cheese dressing, glazed
strawberry pie, granola fondue, carrot cake, strawberry-banana smoothee, broccoli casserole,
wacky cake, apple cake, impossible pie, lemon bars, strawberry squares and tomato coulis.
Note: These recipes were NOT invented in the 1970s. They represent popular choices based on
their presence in period magazines, cookbooks, and menus.
What "average" people eat in all times and places depends upon who they are (religious/ethnic heritage), where they live
(urban centers? rural outposts?) and how much money they have (wealthy folks have more choices). American chefs in the 1970s
got to choose between Julia Child (classic French) and Alice Waters (fresh innovation). When New Southwest Cuisine spliced
into the kitchen our American culinary map exploded into delicious fragments of provocative taste.
Breakfast: Orange Juice, Kuglehopf, Browned Sausage Links, Coffee, Milk.
Lunch: Creole Fish Soup, Savory Oven Vegetables, Ginger Pears, Coffee, Tea, Milk
Supper: Peanut-Butter Sandwiches on Whole-Wheat Bread, Sliced Tomatoes, Ginger Jumbos, Coffee, Tea, Milk
Breakfast: Applesauce, Poached Eggs, Buttered Raisin-Treat Toast, Coffee, Milk
Lunch: Country Buttermilk Soup, Tuna Hoboes, Frozen Strawberry Mallow, Coffee, Tea, Milk.
Supper: Pineapple-Grapefruit Juice, Italian Rice Balls, Zucchini Rounds, Anchovies and Pimientos of Lettuce Leaves, Melon Wedges, Coffee, Tea, Milk
Breakfast: Grapefruit Halves, Crumb Cake, Soft-Cooked Eggs, Coffee, Milk.
Supper: Ziti Casserole, Hearts of Lettuce with Blue-Cheese Dressing, Watermelon Ice, Coffee, Tea, Milk."
---Family Circle Cookbook, Food Editors of Family Circle and Jean Anderson [Family Circle:New York] 1974 (p. 72-72)
The answer, of course, depends upon the type of "affair" you are hosting. Nostalgia birthday?
Semi-formal dinner? Most libraries still have a copy the 1975 edition of Irma Rombauer's Joy
of Cooking. This is an excellent source for authentic (albeit generic) menus and recipes. If
you want to try something more "popular" this source is excellent. If you prefer funky & fun...we have that too!
Cocktail-Buffet Menus
[1972]
Informal, Winter, forks only: Hot Frijole Chip Dip, Zippy Avocado, Sour-Cream Noodle Bake, Fisherman's Find, Barbecued French
Loaf, Wellesley Coffee Cake
Casual & Hearty, Winter, forks only: South-of-the-Border Dip, Chutney Olive Dip, Beef 'n'Beer, Chesapeake Crab, Ansalada de Arroz,
Cheddar Corn Bread, Toffee Ice Cream Roll
Stand up, Winter, forks only: Chesapeak Clams and Cheese, Sunshine Sausage Rolls, Toasted Almond Dip, Veal Flamenco,
Swedish Chicken Salad, Wilted Cucumber Slices, Herb Ring-a-Round, Fyrste Kake, Sweet Potato Pecan Cake
Oriental, Winter, knives & forks: Ham and Pineapple Savories, Pickled Mushrooms, Sassy Pecans, Beef with Oyster sauce,
Chicken Lo Mein, Exotic Shrimp Salad, Celery with Waterchestnuts, Baked Fruit Desert, Almond Tea Cakes
Sunday night, Winter, informal, knives & forks: Onion Cheese Wafers, Down East Sardine Mold, Cassoulet, Lemon Pepper Tomatoes,
Tangy Cucumber Ring, Smoky Bread, Paragon Queen's Heart
Elegant, Spring, forks only: Vienna Pinwheels, Shrimp Pate, Cannelloni, Artichoke Bottoms Filled with Peas, Pineapple
Daiquiry Mold, Coffee Almond Cream Pie
Stand up, Spring, forks only: Oriental Shrimp, Wurst-stuffed Mushrooms, Basic Black and Gold, South Sea Beef, Chicken Livers
Gourmet, Betsy's Spinach, Tomato Ring, Marble Brownies, Miniature Cheesecakes, Danish Sugar Cookies
Sit-down, Spring, knives & forks: Mushrooms Stuffed with Anchovies, Black Olive Dip, Pier 4 Cheese Spread, Veal Marengo,
Paella Salad, Zucchini au Gratin, Filbert Torte, Almond Tart
Fairly Elegant, Spring, knives & forks: Spinach Cheese Rolls, Ceci Remoulade, Cheese 'n' Chutney, Tomato Glazed Beef,
Scallop Casserole, Artichoke Hearts and Peas, Sparkling Salad Mold, Frozen Macaroon Souffle
Informal, Spring, forks only: Chef's Favorite, Green Goddess Dip, Chili Cheese Jubilee, Seafood Santa Barbara, Piquant
Asparagus, Poppy Sesame Petal Loaf, Super Bundt Cake
Elegant, Summer, knives & forks: Shad Roe en Brochette, Brandied Cheese Roll, Rosemary Chicken, Tangerine Rice, Cucumber
Mousse, Cheese-filled Strudel
Stand-up Buffet, Summer, forks only: Zesty Parmesan Cubes, Danish Cheeese Liver Pate, Pearl of the Sea Mousse, Meatball Piemonte,
Chutney Chicken Salad, California Vegetable Bowl, Italian Crescents, Easy Schecken, Chocolate Mint Sticks, Frosted Walnut Bars
Elegant, Fall, knives & forks: Shrimp in Jackets, Elysian Cheese Mold, Pickled Cocktail Beets, Green Noodles Chicken, Vitello
Tonnato, Avocado and Hearts of Palm Salad, Apricot Mousse
Simple, Fall, Stand-up, forks only: Eggplant Puffs, New England Lobster Mold, Pasta Florentine, Spiked Bean Salad, Garlic
Cheese Bread, Bernice's Most Heavenly Hash
Elegant, Fall, knives & forks: Ham Nuggets, Dutch Cheese Appetizer, Smoky Egg Dip, Herbed Veal, Chicken Tahitian,
Tomato Aspic in Cheese Crust, Savory Butterflake Loaf, Mocha Icebox Cake
Sit-dwon, Fall, knives & forks: Hot Shrimp Toast, Riviera Roquefort Log, Coldon Manor Moussaka, Rolled Chicken Breasts,
Nutty Rice with Mushrooms, Green Bean Salad, Tia Maria Cold Souffle
Cocktails only: Curried Crab Tarts, Ham Tarts, Puffeed Cheesies, Aloha Spread, Shrimp and Artichoke Vinaigrette, Fansiful
Crabmeat Rolls, Ruby Red Franks, Cheese Pinwheels, Hammed-up Mushrooms, Tivoli Clam Dip, Snappy Cheese Apple, Antipasto Crostini,
Meat-filled Triangles, Sour-Cream Onion Pie, Gourmet Butterfly Shrimp, Chili con Queso, Nantucket Pancakes, Finger Lickin' Spareribs,
Nova Scotia Mousse, Pacific Avocado Dip, Eggplant Caviar, Brandied Country Pate. ALCOHOLIC COCKTAILS: Martini, Whiskey Sour,
Daiquiri, Bloody Mary, Marguerita, Champagne Punch."
---Come for Cocktails, Stay for Supper, Marian Burros and Lois Levine [Collier MacMillan:New York] 1970 (p. xv-xxvii)
Appetizers
Broiled pineapple appetizers, guacamole, meatball dip, mini kabobs, pineapple cheeseball,
pineapple yaki tori, piroshki, spiced prunes, stuffed celery, tuna tempters
Golden glow punch, hot pineapple mulled tea, peach daiquiri, pineapple fizz, tomato-onion
refresher, rainbow punch
Beef barley, chicken corn chowder, cream of asparagus, Italian minestrone, meatball soup, potato
corn chowder, Russian borsch, Swedish fruit soup, tomato mushroom soup, BBQ Sauce Del
Monte, Creole sauce, spicy ham glaze, sweet-sour sauce, tartar relish
Asparagus vinaigrette, California chicken salad, celestial pineapple salad, cranberry pineapple
mold, prune ambrosia salad, raisin slaw, spinach salad, three bean salad, tuna curry salad, tuna
toastadas with guacamole, Waldorf salad, French dressing, creamy Russian, poppy seed, sour
cream, soy, Thousand Island and vinaigrette
Basic cheese souffle, corn souffle, maracroni & cheese, quiche Lorraine, Spanish
omelet, tuna cheese omelet, tuna quiche
Apple kraut pork bake, beef goulash, celebration ham loaf, chili dogs, Creole pork chops, crown
roast of pork, eggplant casserole, enchilada casserole, hamburger-corn pie, islander spareribs,
meatloaf Wellington, Polynesian broil, Swiss steak stew, tropical bean bake, veal parmigiana,
cherry chicken supreme, chicken cacciatore, Hawaiian chicken, peachy oven fried chicken, sesame
chicken, lemony salmon crepes, salmon loaf, shrimp Creole, sweet sour shrimp, Tuna chow
mein
Bean curry, beets a la orange, Creole style green beans, green beans au gratin, peas with
mushrooms and onions, pineapple squash, pioneer succotash, sweet potato islands, zucchini
rissoto, zucchini tortilla casserole
Acapulco burgers, bagel sandwich, broiled tuna burgers, cheesey pinewiches, French toasted
sandwich, pineapple Monte Cristo, Quesadas, triple decker treat, tuna-cado sandwiches, tuna
cheesewiches
Celestial peaches, cherries jubilee, pears Helene, pineapple ambrosia, pumpkin parfait, applesauce
cake, pineapple upside-down cake, lemon sunshine cake, tomato spice cake-cream cheese
frosting, saucy chocolate cake-lemon cream frosting, cheesecake pear pie, pine-lime pie, prune
bavarian pie, pumpkin pie, gremlin bars, harlequin bars, peach chews, pineapple oatmeal
cookies.
---Del Monte Kitchens Cookbook, Del Monte Kitchens [San Francisco:1972]
[NOTE: Throughout American food history, companies promoted their products through
cookbooks and brochures. The pitch was convenience. The purpose was sales. That's what makes
these items excellent sources for discovering popular period foods. Of course, this particular
source is full of pineapple!]
An Italian Dinner
Melon with Port, Veal Scallopini, Noodles with Pesto Sauce, Sauteed Zucchini and Green
Peppers, Bread Sticks, Butter, Biscuit Tortoni or Spumoni, Chilled White Wine, Coffee.
Gazpacho, Fillets of Sole Florentine, Crisp Potato Sticks, Bibb Lettuce with Oil and Vinegar
Dressing, Toasted Herb Rolls, Warm Apricot Souffle with Whipped Cream or Old-Fashioned
Strawberry Shortcake, Chilled White Wine, Coffee.
Cocktails, Salted Nuts, Royal Consomme Madrilene, Toasted Crackers, Rack of Lamb Provencal,
Browned New Potatoes, Stuffed Mushrooms, Red Bordeaux or Burgundy, Green Salad Bowl,
Rolls, Butter, Chocolate-Nut Torte or Creme de Menth Sherbet, Demitasse, Liqueurs.
Chilled Tomato Consomme, Roast Leg of Veal in White Wine, Casserole of Potaotes au Gratin,
Fresh Spinach Mimosa, Sauteed Mushrooms, Basket of Hot Rolls, Butter, Honolulu Coconut Pie,
Chilled White Wine, Coffee.
Daiquiri Punch Bowl and other drinks, cheese Pate Pineapple, Assorted Crackers, Guacamole Dip
with Crisp Vegetables, Cocktail Shrimp, Chafing Dish of Swedish Meatballs, Savory Steak Slices,
Basket of Party Rye Bread, Salted Nuts, Coffee.
Fresh-Orange Spritzer or Honeydew with Lime Slices and Mint Sprigs, Buttermilk Pancakes with
Strawberries and Soru Cream, Maple Syrup, Baked Ham, Sausage, and Bacon, Warm Danish
Pastry, Coffee.
Pineapple-Apricot-Nut Loaf or Lemon Tea Bread with Sweet Butter, Toasted English Muffins,
Strawberry Jam, Almond Tile Cookies, Petits Fours, Hot Tea.
---The New McCall's Cook Book, Mary Eckley, Food Editor of McCall's [Random
House:New York] 1973 (p. 572-6)
Party Brunches
Clam Juice on the rocks, Asparagus Pinwheel Pie, Stuffed Tomatoes, Corn Muffins, Coffee or Tea; Pineapple-Orange Shrub, Crab
Imperial Chesapeake, Chicken Livers, Strogonoff, Fluffy Boiled Rice, Cherry Tomatoes, Coffee or Tea.
Sherried Mushroom Bouillon, Filets de Sole a la Catalane, Fluffy Boiled Rice, Buttered Baby Green Peas, Frozen Venetian
Parfait, Coffee, Tea; Creany Watercress and Leek Soup, Souffled Broccoli Roulade, Sweill-Cheese Sauce, Peeled Cherry Tomatoes,
Oil and Vinegar Dressing, Georgia Peach Shortcake, Coffee, Tea.
Vegetable-Juice Cocktail, Chuck-Wagon Beef Casserole, Summer's Best Green Salad, Hot Biscuits, Fresh Fruit Salad on Angel Cake,
Coffee, Tea, Mi-lk; Mirabeau Beef Pie, Tomatoes Lutece, Rice Imperatrice with Cherry Sauce, Coffee, Tea, Milk.
Celery-Clam Borth, Chicken a la King, Fluffy Boiled Rice, Grapefruit and Avocado Crescents on Lettuce, French Dressing, Coffee
Ice Cream, French Chocolate Fudge Sauce, Coffee, Tea, Milk; Apricot Nectar on Crushed Ice, Chicken Croquettes, Silky Veloute Sauce,
Buttered Broccoli, Hot Rolls, Yankee Fruit Cobbler, Coffee, Tea, Milk.
Clam-Cream Dip, Assorted Crackers, Cassoulet, Marinated Squash Rings, Garlic Bread Chunks, Pears Aosta, Coffee, Tea; Spanish
Dip, Carrot and Celery Sticks, Party Meat Loaf, Lima Salad Cups, Rainbow ice Cream Cake, Coffee, Tea.
Glazed Liver Pate, Scandinavian Appetizer Tray, Salmon Mousse in Aspic, Fish Balls with Parsley Sauce, Turkey Galantine, Sweet-Sour
Brown Beans, Dilled Potato-Salad Platter, Caraway Cabbage Toss, Breads and Crackers, Dessert Cheese Tray, Lingonberry
Torte, Swedish Apple Cake.
Appetizer Vegetables, Molded-Cheese Pineapple, Herbed Roast Beef, Chutney Fruit Sauce, Mustard Cream, Parker House Midgets, Seafood
Salad Souffle, Tiny Tim Pecan Tarts, Coffee, Tea; Dilled Relish Tray, Crisp Crackers, Buffet Glazed Ham, Sweet-Sour Mustard
Cream, Button Biscuits, Meatball Miniatures, Cherry Tomatoes, Candlelight Cake, Holiday Punch.
Cypress Fling, Guacamole, Corn Chips, Napoli Chicken Broil, Baked-Potato Bundles, Continental Green Salad, Quick Cool Lemon
Souffle, Coffee, Tea, Milk; Lime Cooler, All-American Beef-Roll Roast, Chili-Bean Salad, Fresh Corn on the Cob, Hot
Garlic Bread, Chocolate Ice Cream Supreme, Praline-Applesauce Cake, Coffee, Tea, Milk.
---The Family Circle Cookbook, Food editor of Family Circle and Jean Anderson [Family Circle:New York] 1974 (p. 84-88)
"Two Informal Summer Buffets
1. Chicken or Turkey loaf, Tomatoes Sutuffed with Easty Tuna Salad, Jiffy Deviled Eggs, Jellied
Garden Vegetable Salad, Herbed Potato Salad, Danish Meat Balls, Buttered Noodles, Fresh
Peach Crisp, Coffee
2. Glazed and Decorated Cold Ham, Macaroni and Shellfish Salad, Bean and Beet Salad, Tomato
Aspic, Parker House Rolls, Ambrosia, Florentines, Coffee."
--- (p. 77-8)
1. Smoked Salmon, Pate-Filled Ham in Aspic, Chaud-Froid of Chicken Breasts, Avocado
Mousse, Shellfish and Saffron Rice Salad, Lemon Fluff, Gingered Honeydew Melon, Coffee.
2. Fresh Fruit Cocktail, Whole Salmon in Aspic, Country Captain, Boiled Rice, Wilted
Cucumbers, Russian, Strawberries Romanoff, Meringues Chantilly"
--- (p. 78)
1. Guacamole, Taramasalata, Corn Chips, Creackers, Charcoal-Broiled Hamburgers,
Charcoal-Broiled Frankfurters, Buns, Relishes, Chili Sauce, Mustard, Sliced Bermuda Onions,
Three Bean
Salad, German Macaraoni Salad, Assorted Ice Creams, Sweet Lemon Loaf, Soft Drinks, Beer,
Coffee.
2. Andalusian Gazpacho, Charcoal-Broiled Sirloin Steak Stuffed with Mushrooms,
Charcoal-Baked Potatoes, Sour Cream-Almond Sauce, Corn on the Cob, Grapefruit and Avocado
Salad,
Biscuit Tortoni, Sangria, Coffee.
3. Oysters or Clams on the Half Shell, Charcoal Spit-Roasted Loin of Pork, South American Hot
Barbecue Sauce, Charcoal-Baked Butternut Squash, Beans Lyonnaise, Caribbean Compote,
Pecan Crisps, Coffee.
4. Antipasto, Charcoal-Broiled Portuguese-Style Chicken or Turkey, Scalloped Potatoes,
Ratatouille, Basket of Fresh Fruit, Crackers, Assorted Cheese, Coffee."
--- (p. 72)
1. Clam Juice on the Rocks, Duckling a l'Orange, Wild Rice, Buttered Green Beans, Poached
Meringue Ring with Algarve Apricot Sauce, Demitasse
2. Coquilles St. Jacques a la Parisienne, Tournedos of Beef, Bearnaise Sauce, Bulgur-Mushroom
Kasha, Minted Green Peas, Green Grapes and Sour Cream, Demitasse
3. Cucumber Veloute, Crown Roast of Lamb or Pork, Carrots Vichy, Danish-style New Potatoes,
Cherries Jubilee, Coffee
4. Melon on Ham, Paupiettes of Sole with Rosy Sauce, Snow Peas and Scallions, Mushroom
Risotto, Classic Pots de Creme au Chocolat, Coffee
---(p. 73)
Pretty Party Pate, Melba rounds, Cold Marinated Shrim, Crisp Cucumber Rounds Tokyo Style,
Garlicky Cocktail Almonds, Beer Cheese Spread, Caponata, Crackers.
Chuntney-nut Meat Balls, Rumakis, Quince Tartlets, Spiced Olives, Garlic Nibbles, Taramasalata,
Sesame Seed Crackers."
--- (p. 77)
Cold Marinated Shrimp, Guacamole, Crackers, Corn Chips, Ripe and Green Olives, Pizza with a
Choice of Toppings, Marinated Roasted Peppers, Tossed Green Salad, Choice of Dressings,
Biscuit Tortoni, Lemon Chiffon Cake with Lemon Butter Cream Frosting, Milk, Soft Drinks."
---(p. 80)
Weekend Brunch
Grapefruit juice, sausage, bacon, cheese scrambled eggs, herbed tomatoes, cinnamon crescents,
hot fruit compote, coffee.
Nutty pups (grilled hot dogs served with chunky peanut butter), pineapple-carrot toss, potato
chips, pickle relish, popcorn pops, milk
Club chicken casserole, tomato slices, carrot sticks, cran-raspberry ring, fudge ribbon pie
Green pepper strips, cauliflowerets, carrot sticks, vegetable dip, beef fondue, creamy onion dip,
cocktail sauce, butter-browned mushrooms, mustard sauce, tossed green salad, oil and vinegar
dressing, French bread, butter, pineapple sherbet, wafers, coffee
Cheese board, assorted crackers, broiled beef steak, boiled lobster, buttered asparagus,
grapefruit-avocado salad, brioche, butter, cherries jubilee, coffee
Swedish meatballs, noodle ring, pease with mushrooms, spiced peach halves, carrot and celery
sticks, olives, buttered rolls, chocolate cake, coffee, milk
Guacamole, olive cheese balls, corn chips, assorted crackers, ham and rye rounds, coconut
macaroons, raspberry foldovers, cafe au lait
Barbecued short ribs, roasted corn, grilled garlic slices, Italian salad bowl, cantaloupe and ice
cream, beverage
Classic cheese fondue, French brad, apple wedges, spiced tea.
---Better Homes and Gardens New Cook Book [Meredith:Des Moines] 1976 (p. 380-3)
Nixon's Perfectly Clear Consomme
Your librarian can help you obtain copies of these books. If you just want a sample recipe or two,
we can provide. 1990s sidebar: Bill Clinton was also the target
of a similar culinary collection.
Ellberg's Leek Soup
Liddy's Clam-Up Chowder
Plumers' Soup
Magurder's Dandy Ly'in Salad
Sauteed Slippery Eeels a la Deanoise
Republican Peeking Duck
Mitchell's Cooked Goose with Stuffing
Cox's In-Peach Chicken
Martha's Sweet and Sour Tongue
Hunt's Stewed Tomatoes
Nixxon's Hot Crossed Wired Buns with Tapping
GOP Cookie Crumbles
Madame Jean Dixon's Propheteroles
Pick Your Own Hero Sandwich
Inouye's Hawaiian Punch
1970: Orville Redenbacher's Gourmet Popping Corn, Hamburger Helper, Morton's salt
substitute
1971: Alice Waters opens Chez Panisse, Starbucks founded, McCormick's "Roast in a Bag
Kit"
1972: Celestial Seasnings Herbal Teas, Snapple, Quaker Oates granola
1973: Egg McMuffins, Cup O'Noodles, Moosewood Collective (Ithaca NY), Stove Top
Stuffing, Promise (margarine), Brim (caffeine-free instant coffee)
1974: Yoplait yogurt, Miller Lite, Mrs. Field's Cookies, Mr. Coffee
1975: Famous Amos Chocolate Chip Cookies, Country Time lemonade, Apple & Eve juice
1976: Pop Rocks, Burger King launches its "Have it Your Way", Starburst Fruit Chews, Oodles of Noodles,
Puritan Oil, Perrier Water introduced to U.S. markets
1977: Dean & DeLuca, Twix Cookie Bars, Denny's Grand Slam Breakfast, recyclable soda
bottles, plastic grocery bags
1978: McCormick's Lite Gravy, Ben & Jerry's Homemade Ice Cream, Reggie Bar (candy),
Reese's Pieces, Whatchamacallit (candy), Arby's Beef'n'Cheddar Sandwich
1979: Paul Proudhomme opens K-Paul Louisiana Kitchens igniting Cajun/blackened food fad,
Zagat restaurant guides (New York City)
SOURCES: The Century in Food:America's Fads and Favorites, Beverly Bundy [Collector
Press:Portland 2002] (p. 157-159); The Food Chronology, James Trager [Henry
Holt:New York] 1995.
Fashionable Food: Seven Decades of Food Fads, Sylvia Lovegren...popular trends &
signature recipes
Casual suppers
Make-Ahead Seafood Dinner: Liver Pater, Vintner's Salad, Processor French Bread,
Cioppino, Biscuit Tortoni
Italian Flair Caviar Mousse, Veal wtih Pesto and Orzo, Arugula Salad with Creamy
Dijon Dressing, Chocolate Apricot Roll
French Country Feast Mushroom, Fennel and Pepperoni Salad, Chicken with Braised
Garlic and Rosemary, Potates Boulangere, Vermouth-Glazed Pears
Festive Springtime Fare Springtime Spaghtettini, Grilled Salmon with Tarragon
Mayonnaise, Positively West Coast Salad, Almond Tulips with Fresh Banana Ice
Make-Ahead French Feast Eggplant Tempura-Style with Red Onion Relish,
Endive-Cress Salad, Boeuf a la Ficelle, Pommes Dauphine, Sauteed Leeks, Gourmandise with
Sauteed
Pine Nuts, Sorbet au Cabernet with Slicec Kiwi, Langues de Chats
A Touch of Sophistication Shrimp in Mustard Sauce with Corn Bread Rounds, Tomato
Granite with Pernod, Medallions of Veal in Brown Sauce with Port and Ginger, Paillasson,
Mushroom and Pine Nut Salad with Raspberry Vinegar Dressing, Walnut Tart
Stylish Celebration Champagne Framboise, Anchovy Puffs, Carrot Soup, Crown Roast
of Lamb with Wild Rice, Lamb Meatballs and Glazed May Apples, Green Vegetable Medley,
Assorted Cheeses, Sage Bread, Green Grape Tart, Chocolate Torte
Easy Buffet for Friends Wine and Champagne Punch, Tomatoes Pesto, Benne Biscuits,
Malibu Paella, Monkey Bread, Melange of Frozen Desserts with Fresh Fruit, Gingersnaps
Dieters' Dinner Party Stuffed Beet Salad, Salmon with Apples, Pears and Limes, Brown
Rice Milanese, Green Beans--Open Sesame, Buttermilk Strawberry Sherbet
Slim Cuisine With Style Crustless Spinach Quiche, Crudites with Fresh Tomato sauce,
Scaloppine of Salmon with Mexican Green Sauce, Spiced Chicken Strips, Sesame Broccoli,
Broiled Leg of Lamb, Carrot Puree, Chocolate Sherbet, Frozen Lemon Cream
[1980] Jell-O pudding pops
[1981] Newman's Own Oil and Vinegar Salad Dressing, Yukon Gold Potatoes, Tofutti (soybean curd frozen dessert)
[1985] Classic Coke, Hamburger Helper Taco Bake Dinner & Tuna Helper Tetrazzini (General
Mills)
[1986] Pop Secret Microwave Popcorn
[1987] Oscar Mayer Bun-Length hot dogs, Snapple
[1988] Boboli Pizza...prefab crusts/make your own pizza, Hershey Kisses with almonds
[1989] Fresh Express "salad in a bag," Healthy Choice (frozen dinners)
[SOURCES: The Food Chronology/James Trager & The Century in Food:
America's Fads and Favorites/Beverly Bundy]
Graham Cracker Ready-Crust (Keebler)
Hershey's Syrup (can and plastic bottle)
Jell-O instant pudding
Birdseye Broccoli, Baby Carrots & Water Chestnuts
Wesson Light & Natural Vegetable Oil
Potatoes (The Potato Board)
Hormel Chunk Chicken & Chunk Ham
Dole Chunk Pineapple
Old El Paso Nachips, Taco Sauce, Taco Seasoning Mix & Refried Beans (for taco pie)
Sugar Free Jell-O (orange & lime)
Hidden Valley Original Ranch Salad Dressing Mix (packet)
Kraft 100% Grated Parmesan Cheese
Smucker's Low Sugar Red Raspberry Spread
Del Monte Cut Green Beans, Whole Kernel Corn & Sweet Peas (cans)
Better Homes and Gardens, March issue:
Morton Great Little Desserts (frozen pies, apple, chocolate cream and cherry cheese flavors), Tabasco Bloody Mary Mix (bottle), Hormel SPAM (canned meat,
recipe fro Spicy SPAM Sandwich), McDonald's Filet-O-Fish sandwich, Duncan Hines Cake Mixes (Yellow, Pudding & Moist & Easy; Duncan Hines Bake Shop
in Book cookbook offer, spiral bound, 242 recipes), GE broiler/toaster oven, Kellogg's Special K (breakfast cereal), Brach's candies (Chocolate Covered raisins,
Villa [chocolate covered] Cherries, Chocolate Covered peanuts),Arrow Pina Colada Liqueur, Dream Whip & Yellow Instant Pudding & Pie Filling (recipe for
Lemon Dream Pie), Sanka decaffenated coffee (grinds, instant, packets), Leroux De Luxe Coffee Amaretto Liqueur, Betty Crocker Bac*Os imitation bacon bits,
Vandermint Liqueur, Chicken of the Sea tuna (can, recipe for Tuna Florentine), Jarslberg Cheese, Wakefield Alaska King Crabmeat (frozen, recipe for Alaska
Crab Quicke), Planter's Peanut Oil (bottle, recipe for Fillets Mousseux), Nestle Quik (powdered chocolate flavored mix), Nabisco Oreo Cookies (cello-bag),
ReaLemon Reconsituted Lemon Juice (bottle, Ore-Ida Frozen Hash Brown Potaotes, Van de Kamp's Batter-Dipped Frozen Fish (recipies for Lemony Dill Sauce
& Zesty Cocktail Sauce), General Mills Total breakfast cereal (wheat or corn), Welch's Grape Juice (bottle), Roman Meal Frozen Waffles (box), Baggies (plastic
storage bags), Campbell's Soup (Chicken broth, Cheddar cheese, Cream of mushroom, Onion, Tomato; recipe for Island-Style Chicken), Tropicana Orange Juice
(carton, bottle & frozen concentrate), Campbell's "Light Ones" canned soups (Chicken with rice, beef broth, beef noodle, Beefy mushroom, Chicken & stars,
Chicken broth, Chicken gumbo, Chicken noodleO's, Chicken vegetable, Clam chowder Manhattan style, Consomme, Old fashioned vegetable, Onion, Turkey
noodle, Turkey vegetable, Vegetarian vegetable), Blue Diamond aAlmonds (recipe for Almond Chicken Caserole, New Treasury of Almond Recipe cookbook
offer, Lowry's Beef Jerky (can), Lea & Perrins Worcestershire Sauce, Pillsbury Bundt Cake (Tunnel of Fudge & Tunnel of Lemon), Kraft Velveeta process
cheese (box, recipes for Turkey & Broccoli Bake and Quick Pizza Snacks), Green Giant (whole and sliced Mushrooms, glass jar), Seven Seas Creamy Bacon
Salad Dressing (bottle), Grey Poupon Dijon Mustard (glass jar), General Foods Oven Fry (box, coating, home style & crispy crumb varieties), Pillsbury Plus
Cake Mix, ("Pudding in the mix," yellow, recipe for saucy Apple Swirl Cake), Birdseye frozen vegetables (Japanese, Italian, San Francisco; recipes for Beef
Japonais, Italiano Beef Kettle, San Francisco Super Supper--just ad hamburger), Hormel 6 Ham Patties (can, fully cooked, smoke flavoring added), Kraft
Marshmallow Creme (glass jar, recipe for After Dinner MInt Pie), Kraft Light n'Lively American Flavored Pastuerized Process Cheese Product, 8 or 16 singles
("Half the Fat"), Presto hot air popcorn popper, A-1 Steak sauce ("just mix in A.1. Steak sauce for a juicy, tastier meatloaf and hamburgers"), Fleishmann's
Margarine (100% Corn Oil, sticks, trip to Moscow offer), Carnation Instant Nonfat Dry Milk, Johnston's Ready-Crust (graham cracker), Knox Unflavored
Gelatin (recipe for Light O' Lemon No-Bake Pie), Durkee/O&C Real French Fried Onions (can, recipes for Crunchy Ham Casserole, Crunchburgers & Garden
Salad), Diamond California Walnuts (can, cello-bag, recipe for Chocolate Syrup Brownies), Flesichmann's Active Dry yeast (packets, recipe for Teddy Bear
Bread), Seagram's 7 Crown, General Foods Mellow Roast (instant coffee and grain beverage), Hiram Walker Amaretto Cream Liquore, Sealtest Cottage Cheese
(plastic tub, recipe for Mushroom Cheese Soup, suggestions for making Lasagne, Chocolate cheese cake, Orange pineapple salad dressing) Table Treats
Steak-Um all beef sandwich steaks (frozen), Smucker's Natual Peanut Butter, Birds Eye Deluxe Vegetables (Brocooli & Caulflower, Caulflower Florets, Broccoli
Florets), Rice a Roni (box, Chicken flavor), Medaglia D'oro Caffe (espresso coffee, can), Candian Club Whisky (recipe for C.C. Sour), Wilton Cake Decorating
Kit, Kraft Chunky Bleu Chese & Roca Blue Cheese salad dressings, heinz 57 Sauce (can, recipes for Chicken Parmesan & Chicken Cordon Bleu), Cocktails for
Two (mix), Hidden Valley Ranch (salad dressing mix).
Better Homes and Gardens, June issue: Reynolds Wrap (aluminum foil, recipe for Grilled Vegetalbe Trio), Tabasco Sauce (recipe for Orange Your bar-b-q
sauce), Gerber Strained Peas (baby food, glass jar), Kraft Strawberry Preserves (Pick of the Crop Sweepstakes; win Mazda GLC and a Kitchenful of Tappa Appliances), Doritos Tortilla
Chips (paired with Kraft Ready to Serve Dip, French Onion & Sour Cream, plastic tub), Nabisco Team, 100% Bram Spoon Size Shredded Wheat & Shredded Wheat (breakfast
cereals), Hefty disposable plates, Nestle Semi Sweet Chocolate Morsels, Nestle Butterscotch Moresl, Welch's Grape Juice (frozen concentrate, cannister), Pepperidge
Farm Croutons (with Vinaigrette Dressing Recipe), Wishbone Italian Salad Dreesing & Durkee French Fried Onions , Nature Valley Granola Clusters (caramel, almond &
raisin flavors), Holland House Microwave Browning Sauce (glass jars; beef, chickne & pork flavors), Smucker's Strawberry Preserves (also: apricot. red raspberry, grape jam,
sweet orange marmalade, peach preserves & blueberry preserves), Seagram''s VO (Scotch), General Foods Birdseye Cool Whip & Jell-O (recipe for Light 'n Fruity
Pie), Seagram's Extra Dry Gin, Bailey's Original Irish Cream, Lindsay California Pitted Olives (can; recipe for Lindsay Quiche & Tell), Farberware Convection Turbo-Oven,
Sanka Decaffeinated Coffee (grinds & instant; vacation sweepstakes. Marcus Welby (played family doc on TV) photo), Birdseye Chopped Broccoli (frozen,
box & unnamed condensed canned soup, looks like Campbells' color; rcipe for combining vegetables & soup), Chicken of the Sea Tuna (can, "The only
leanding tuna with the U.S. Gov't. seal of approval."), Kraft 100% Grated Romano & Parmesean Cheese (recipes for Layered Spinach Salad & Parmesan Taco
Salad), Kraft Mayonnaise (recipe for Salmon Love Boats & Dill Sauce), Nabisco Wheatsworth Stone Ground Wheat Crackers, Kraft Cracker Barrel Sharp
Cheddar Cheese (stick),Planters Pecan Halves (soft plastic bag), Bright & Early (frozen orange juice concentrate, "costs about 1/2 less than orange
juice"), Johnston's Graham Cracker Ready-Crust (6 tart size crusts) & Hunt's Reddi Wip (pressurized can instant whipped cream) suggesting strawberry
shortcake variations, Libby's Lite Fruits (cans, 'no sugar added'), Shake n Bake Barbecue Chicken (box, mix, recipe for Pizza Chicken), Rath Black
Hawk Ham (canned: hickory smoked, honey glazed & barbecue glazed), Betty Crocker Snackin' Cake (NEW box mix, carrot & German chocolate coconut pecan
flavors), Hormel SPAM (canned processed meat product; smoke flavored & with cheese chunks), Igloo/Playmate (insulated plastic coolers), Knox Unflavored
Gelatine (packets), Diet 7-UP (six-pack cans, 6-pack bottles, 2 & 1 litre bottles), Canadian Club (whisky), Mr. Marinade ("the first wine marinade in a
bottle; recipes for "beefing up" London broil, meat loaf & stew), Land O Lakes unsalted butter, Hiram Walker Apricot Falvoered Brandy, Tropicana 100%
Pure Grapefruit Juice (bottle, carton & frozen concentrate), Praline Liqueur, Seagram's Seven Crown (whisky).
Better Homes and Gardens, November issue: Fleischmann's Active Dry Yeast (packets; recipe for 90 minute Dinner Rools "Ready Whe You Are"), Kellogg's 40% Bran Flakes, Cracklin'
Bran, Bran Buds & All-Bran (breakfast cerealsv promotion dietary fiber), Stouffer's Chicken Crepes (box, frozen), Nestle Semi-sweet Morsels (recipe for Toll House Golden Brownies),
Baker's Unsweetened Chocolate (recipe for Wellesly Fudge Cake), Kellogg's Honey & Nut Cork Flakes (breakfast cereal), General Foods Tang (instant powdered orange drink),
Betty Crocker's cook books (Christmas, International & Microwave), Hunt's Tomato Sauce, 100% Colombian Coffee (pre-Juan Valdez), Lipton Natural Flavor Teas (blackberry, orange and
spice, cinnamon, almond, mint),
Planters Unsalted Cocktail Peanuts (cannister), Nabisco Spoon Size Shredded Wheat, Blue Bonnet Soft Margarine, Wyler's Tropical Punch Mix (recipes for Spoon Sized Snack Mix & Rosy
Holiday Punch), Kellogg's Croutettes Stuffing Mix, Kraft French Onion Dip & Kraft Ready to serve Dip, bacon & horseradish flavors, A1 Steak Sauce, Nabisco Cream of Wheat,
Betty Crocker's Snackin' Cake (box mix, Applesauce Raisin, Banana Walnut & Carrot Nut flavors; recipe for Snackin'Cake Quick Bread), Tasters' Choice (freeze-dried coffee; regular
or decaf), Pepperidge Farm Cookies (Milanos, Brussels, Cappuchino, Geneva), Hillshire Farm Smoked Sausage & Polska Kielbasa (recipe for Autumn Evening Supper),
Kraft Deluxe Process Cheese Slices, Nestle Milk Chocolate Morsels (recipe for Choconut Caramel Bars), Sebastini Pinot Noir, Blue Diamond Almond Paste (can), Hidden Valley
Ranch Original Salad Dressing Mix (packet), Myers's Rum (Platinum White, Original Dark, Golden Rich), Ragu Spaghetti Sauce (regular & homestyle),
Ovaltine (glass jar, chocolate & malt flavors), Mazola Corn Oil (glass jar), Planter's Peanut Oil (recipe for Chicen Cacciatore), Campbell's Soups (condensed, "All calories are not created equal"),
Morton Nature's Seasons (spice mix, recipe for Mashed Sweet Potato Casserole), Kraft LaKreme Whipped Topping (plastic tub), Kraft Cheese Wiz (glass jar, recipes for
Meatloaf Pinewheel & Bright Potato Boats), Kraft Philadelphia Cream Cheese (recipe for Philly Gift Cake), Uncle Ben's Original Long Grain & Wild Rice (recipe for Wildly
Delicious Turkey Salad), Lipton Herbal Tea (bags, no caffeine, Almond Pleasure, Gentle Orange, Cinnamon Apple, Quietly Cahamomile & Toasty Spice flavors), Knox
Unflavored gelatine (recipe for Snowflake Bavarian), Keebler Ready Crust (graham cracker crust in pie tin, recipe for No-bake Pumpkin Pie), Whoppers (malted milk candies,
bag & carton, recipe for Malted Milk Squares), Dole Crushed Pineapple (recipe for Midnight Sun Cheesecake), Hershey's Cocoa (aluminum cannister), recipe for Chocolate
Eggnogg Pie), Equal Low-Calorie Granulated Sweetener (recipe for Cany cake Parfaits), Praline Liqueur (recipe for Praline Pumpkin Mousse Pie), Fisher Nut Topping (recipe
for Nutty Banana Dessert), Wishbone Salad Dressings (New! Sour Cream & Buttermilk, Sour Cream & Bacon, Sour Cream & Italian Herbs), Green Giant Mushrooms (glass
jar, whole & sliced, paired with pasta), Bisquick Buttermilk Baking Mix (recipe for Impossible Pumpkin Pie), Argo Pure Corn Starch (box, recipe for One Course Tarragon
Chicken), Pam (spray bottle & can, "Stops Food from Sticking," recipe for Holiday Yam Bake), Post Grape Nuts breakfast cereal (recipe for Hot Grape-Nuts), Pillsbury
Bundt Cake Mix (box, Boston Cream flavor), Nestle Choco bake (box with pouches, sweetened liquid chocolate flavor, recipe for Frosted Fudge Brownies), Nabisco
cookies (Heyday Caramel Peanut Logs, Fudge Striped Shortbread & Rich Cocoa Coating Party Grahams), Kellogg's Nutri-Grain Wheat & Raisins breakfast cereal, California
Avocados (tips from Angie Dickinson, recipe for Light & easy Avocado Dip, paired with Anheusery-Bush Natural Light Beer) Borden Eagle Brand Sweetened Condensed
Milk (recipe for Foolproof Chocolate Fudge), Reese's Peanut Butter Chips (recipe for Reese's Cookies), Better Homes and Gardens Holiday Candy-making Kit (new), Lipton
Noodles & sauce (new! packet, Alfredo, Chicken, Butter, Butter & Herb, Cheese, beef),Land O Lakes Butter (recipe for Jeweled Cheese Ball),
Smucker's Natural Peanut Butter, Philippo Berrio Olive Oil, Taco-mate, Pizza-mate, Ched-O-mate, Salad Mate (shredded cheese in plastic pouches promoted by Chef Tell),
Crisco Oil (clear bottle).
Better Homes & Gardens, September 1983:
Kellogg's Special K breakfast cereal, Rice-A-Roni (chicken, beef & 8 other flavors), Betty Crocker Bac*Os imitation bacon bits), Roman Meal bread, Stouffer's
Lean Cuisine (frozen meals, less than 300 calories, Oriental Beef, Filet of Fish Divan and Zucchini Lasagna), Centrum Jr. (multivitamin for children), Swiss Colony
(mail order food, holiday packages shown, including Petits Fours, Super Dome 'N Cheese, Lil Friends miniature decorated tortes, Drummer Boy Tower, Christmas
Wishes Chocolates, Royal Fare cheese, sausage & nuts, Gingerbread house, Weight Watchers frozen foods (Southern Fried Chicken Patty & Carrot Cake
Desserts), Kraft Deluxe American Slices, Nabisco Chops Ahoy Cookies, Kraft Miracle Whip, General Mills Buc Wheats breakfast cereal, Kraft Philadelphia
Cream Cheese (soft, tub), Lender's Bagels, Steak-umm All Beef Sandwich Steaks, Nabisco Cookies (Pure Chocolate Middles, Piccolo Rolled Wafers, Brown
Edge Wafers, Melt-Away Shortcakes, photo of gold boxes), Kraft Natural Swiss Cheese (sliced), Betty Crocker's Creamy Deluxe ready-to-spread Frosting
(Chocolate Chip, Cream Cheese, Dark Dutch Fudge, Cherry, Milk Chocolate, Sour Cream Vanilla, Lemon, Coconut Pecan, Vanilla, Sour Cream Chocolate,
Chocolate Nut, Butter Pecan, Orange & Chocolate), Hidden Valley Original Ranch Salad Dressing Mix (packet, add milk, recipes for Hidden Valley Ranch
Tossed Green Salad and Taco Fantastaco), Lawry's Taco Shells, Enchilada Sauce Mix, Taco Seasoning Mix & Burrito Seasoning Mix (recipe for Super Nachos),
Kraft Strawberry Preserves, Kraft Cheese Whiz (regular and jalapeno pepper flavors; recipes fro Bueno Nachos & Tamale Squares),Post 40% Bran Flakes,
Kraft bacon & Buttermilk salad dressing (new!), Kraft Singles American (individually wrapped slices, also jalapeno pepper, Monterey jack, muenster, pimento,
sharp, Swiss and cheese 'n bacon varieties), Borden Eagle Brand Sweetened Condensed Milk (recipe for Magic Cookie Bars), Pam (spray cooking oil), Uncle
Ben's Long Grain & Wild Rice, Old El Paso Taco Shells (box, also Taco sauce & Taco Seasoning Mix), Keebler Read-Crust (graham cracker in aluminum tin,
recipe for Dutch Apple Pie), Smucker's Low Sugar Red Raspberry Jam (1/2 the sugar), Hormel Pepperoni (sliced, stick, recipe for Pepperoni Fritata), General
Foods Minute Rice (recipe for Chicken Cacciatore in 20 Minutes), Nature Valley Granola Bars (cinnamon, peanut, roasted almonds, peanut butter, oats 'n honey
coconut), Kraft Light n' Lively American Flavored Pasteurized Process Cheese Product, 16 singles, (half the fat, lower in calories), Benson's Fruit Cake (mail order
from Athens Georgia), Breyer's All Natural Strawberry Yogurt (also blueberry), Buitoni Breaded Veal Pattty Pomodoro (frozen, new).
Family Circle, August 21, 1984:
McIlhenny's Tabasco Sauce, Mead Johnson Poly-Vi-Sol (children's vitamins), Crisco (cannister, recipe for Strawberry-Glazed Pie), Nabisco Almost Home Family
Style Cookies (new, Real Chocolate Chip, Fudge Chocolate Chip, Apple Fruit Sticks, Cherry Fruit Sticks, Blueberry Fruit Sticks, Oatmeal Raisin, Peanut Butter,
Granola Fruit 'n Nut, Fudge 'n Nut Brownies, Peanut Butter Fudge, Iced Appleasauce Raisin, Iced Oeatmeal, Oatmeal Creme Sandwiches, Peanut Butter Creme
Sandwiches, Fudge Chocolate Chip Sandwiches), Slim-Fast diet drink mix ("The Natural Way to Lose Weight," Chocolate, Vanilla, Chocolate Instant Pudding,
Hot Cocoa Mix), General Foods Sure-Jell fruit pectin (regular & light, for home canning), Borden Lite-line process cheese (Swiss, Sharp Cheddar, American,
Mozzarella, Colby, Monterey jack & Mild Cheddar), Mazola No Stick Corn Oil Cooking Spray (spray can), General Foods International Coffee (Suisse Mocha,
Swiss Style Instant Coffee Beverage), Jell-O (strawberry, recipe for Fresh Fruit Cooler), Dole Unsweetened Pineapple Juice (large & small cans), General Foods
Birdseye Farm Fresh Mixtures (frozen vegetables, Broccoli, Baby Carrots & Water Chestnuts), Louis Rich Turkey Ham, Smoked Turkey, Turkey Franks, Turkey
pastrami, Turkey Smoked Sausage, Turkey Bologna ("Less Fat), Seven Seas Salad Dressings (new! Macon & Buttermilk, Bacon & Tomato, Bacon & Parmesan,
Creamy Bacon), Kraft Singles Pasteurized Process Cheese Food (American, Sharp, Pinmento, Monterey, Swiss, Cheez N Bacon, pepper), Nabisco Oreos,
Hi-C Fruit Punch (large can & juice box), Tab (new! diet soda, regular & caffiene free), Lawry's Taco Seasoning Mix, Seasoned Salt, Nacho Cheese Sauce Mix,
Spaghetti Sauce Mix, Garlic Salt, Garlic Powder), J.L. Kraft Select Cheese (Mozzarella slice, block & shredded), Lite Hawaaian Punch Fruit Juicy Red (juice box
& can), Betty Crocker Bac*os (new improved flavor less salt), General Foods Cool Whip (plastic tub, regular & extra creamy; recipes for Spectacular Stripes &
Bavarian),Wish Bone Lite Salad Dressings (Buttermilk, French, Creamy Italian, Sweet 'n Spicy French, Italian, Blue Cheese, Thousand Island, Creamy Cucumber,
Russian, Onion & Chive), Knox Unflavored Gelatine (recipes for Knoz Blox & Fruit Juice Knoz Blox), Post Fruit & Fibre breakfast cereal (with Dates, raisins &
Walnuts; with Apples & cinnamon), Leaf Whoppers Malted Milk Candy (bag & wax cardboard container, recipe for Whi\oppers Ice Cream Torte), Armour
Dinner Classics (frozen, microwave or regular oven).
Family Circle, October 15, 1985:
Durkee Spanish Olives, Durkee Real French Fried Onions (recipe for Creamy Chicken 'N Broccoli), Jif Peanut Butter (jar),
Libby's Solid Pack Pumpkin (can, recipe for Great Pumpkin Cookie), Del Monte Yogurt Raisins, Fruit Mix, Raisins ("In the
Granola Bar Section"), Hershey's Golden Almond Chocolate Covered Almond bar, (1979) Golden Pecan bar (1983) and Golden
Almond Solitaires (new 1985), Knorr French Onion Soup and Recipe Mix, Knorr Tomato with Basil Soul and Recipe Mix
(packets), Brach's candies (Candy Corn, Mellowcreme, Lollipop Treats, for Halloween), General Foods Shake 'n Bake,
Hershey's Kisses, Dole Fruit 'N Juice (fruit ice bars on sticks; orange, pineapple & strawberry flavors), Skippy Creamy
Peanut Butter ("Less sugar than other leading national brands"), Weight Watchers frozen meals (Spaghetti, Cheese
Lasagna, Sweet N' Sour Chicken, Chicken Ala King, Pepperoni Pizza, Filet of Fish Au Gratin), General Mills Kix Crispy
Corn Puffs breakfast cereal, Kraft Singles (American), Louis Rich Turkey Bologna, Turkey Ham, Turkey Salami (cold cuts),
Franco-American Spaghettios (cans: regular, withh sliced franks, with meatballs, & Beef RavioliOs), Tab (sugar free soda;
regular & caffeine free), Snickers (candy bar), Diamond Walnuts (bags; shelled & whole), Seneca Frozen Concentrated Apple
Juice, Beatrice Wesson Light & Natural (new, tastes ligher, no cholesterol, no additives, no salt), Sunkist Fun Fruits
Chewey Real Fruit Snacks (new, box with 6 individual pouches; strawberry, grape, cherry orange flavors), Land O Lakes
Butter (regular & unsalted), Heinz 57 Sauce (new improved taste, recieps for Tangy Chicken & Great American Meat Loaf),
Rice A Roni (Brown & Wild Rice and Long Grain & Wild Rice), Duncan Hines Nut Quick Bread Mix (new), Kraft candies (Nutter
Bits, Toffee, Caramels, Kraft Candy Bag, Fudgies), Kraft Philadelphia Cream Cheese (recipes for Granny's Banana Pudding,
PB&J Pie, Sweet Dream Torte, Tempt-Me Truffles), Heinz Home Style Gravy (Brown, recipe for Potato-Topped Meat Loaf),
Baker's Semi-Sweet Chocolate & German Sweet Chocolate (recipe for Chocolate Chunk Cookies), Fruit Corners Fruit Roll-Ups
(cherry flavor), SaCo Cultured Buttermilk Powder (recipe for Buttermilk waffles), SaCo Premium baking Cocoa (recipe for
Fudgy Cocoa Brownies), SaCo Real Chocolate Chunks), Cadbury's Dairy Milk Chocolate (bar with squares), Snapple All
Natural Juice (new & delicious), Sue Bee Honey (squirt table server), Armour Bacon, Chico-San Crispy Rice Cakes (15
serving suggestions), Light & Elegant frozen dinners (Beef Stroganoff with Parsley Noodles, Chrip Creole with Rice &
Peppers, Lasagne Florentine), Betty Crocker Brownie Mixes (Frosted, Chocolate Chip, Supreme), Kraft 100% Grated Parmesan
Cheese, Kraft Macaroni & Cheese Dinner (box), General Foods Cool Whip (tub) & Hiram Walker's Brandy (Apricot & Blackberry
flavors; recipe for tempting Fruit Tarts, Favulous Fruit Medley)Borden Eable Brand Sweetened Condensed Milk (recipe:
Magic Cookie bars), Hershey's Rolo Chewy Caramels in Milk Chocolate (bag), Duncan Hines Butter Recipe Cake Mix (recipe
for New Applesause Walnut cake), 100% Pure Brand Orange Juice (cardboard carton, frozen concentrate, glass bottle), Sara
Lee Le Sandwich Croissants (new, frozen, Ham& swiss, Chicken & Broccoli, Roast Beef in Wine Sauce, Broccoli & Cheese),
Crisco (Butter Flavor, recipe for Frittata Loretta [Loretta Lynn]).
Family Circle April 15, 1986:
Kellogg's Special K breakfast cereal, Del Monte juice (pineapple, pineapple grapefruit, pineapple mandarin, pineapple orange; glass bottle, frozen concentrate &
juice box),Old El Paso Taco Shells, Medium Taco Sauce, Taco Seasoning MIx (recipe for Southwest Taco), Seneca Frozen Concentrated Apple Juice (no sugar
added), Marie's Blue Cheese Dressing (glass jar, new improved), Wrigley's Freedent chewing bum (spearmint, cinnamon, peppermint, "Won't stick to your dental
work'), Lipton Noodles & Sauce (packets: Alfredo, Beef, Stroganoff, Chicken, Paresan, Butter, Cheese, Creamy Garlic, Sour Cream & Chives, Herb Tomato),
Hershey's Golden Almond chocolate bar (& Chocolate Covered Almonds Solitaires), Crisco (cannister, recipe for Frittata Loretta], Maxwell House Master
Blend (can, drip coffee), Caffeine Free Diet Coke (Nutrasweet), Weight Watchers frozen dinners (Beef Salisbury, Steak Romana, Imperial Chicken, Stuffed
Turkey Breast & German Chocolate Cake), California Prunes, Chico-San Rice Cakes (Sesame, Millet, Rice only, Buckwheat; clear plastic wrap), Blue Diamond
Almonds (recipe for Almond Butterscotch Bars), Reynolds Oven Cooking Bags (recipe for Rump Roast A La Reynolds Oven Cooking Bag, with vegetables),
Libby's Corned Beef (can, "The Lean Choice, All Beef. With 45% Less Fat"), Betty Crocker Angel Food Cake Mix, Wishbone Salad Dressing (Lite Italian), Del
Monte Whole Kernel Corn (can, regular and no salt), Philadelphia Cream Cheese (recipe for Philadelphia Brand Cheesecake), Ocean Spray juice boxes (cranapple,
apple, pink grapefruit, cranberry, cranberry-raspberry, cranberry-orange), Campbmll's Cream of Celery Soup (recipe for Tune Up a Tuna).
Family Circle, September 8, 1987: Hidden Valley Ranch with bacon Salad Dressing Mix (recipe for Hidden Valley Hot Potato Salad), Kellogg's Raisin
Bran breakfast cereal, Betty Crocker Suddenly Salad (new! box, noodles & seasoning, add own oil or mayonnaise: Classic Pasta, Creamy Macaroni, Italian
Pasta, Creamy Potato Salad ), Armour Dinner Classics (forzen dinner, Veal Parmigiana, microwaveable), Diet Coke (regular & caffein free, cans), Old El Paso
Thick 'n Chunky Salsa, Peeled Green Chilies, Refried Beans, Taco Seasoning Mix (recuipe for Beef and Bean Burrito), Dannon Lowfat Yogurt (mini-packs
"kid-sized", 25% less sugar, with hearty nuts & raisins, plain and non-fat), Nabisco Low Salt Premium Saltine Crackers (also Low Salt Wheat Thins, Ritz &
Triscuit), General Foods Stove Stop Stuffing mix & Heinz Home Stule Gravy, Chicken (recipes for Saucy Stuffed Chicken and Delight-Full Peppers), Adolph's
100% Natual Tenderizer, Alba '77 High Calcium Shake (diet beverage, Chocolate Framboise, Chocolate, Peachy Vanilla, mix), Campbell's Golden Classic Soups (new, cans,
golden label, Sirloin Beef, Chicken Vegetable, Cheese Pasta, Creamy Asparagus, Creamy Broccoli), Hormel Frank 'N Stuff ("with a tunnel of cheese of chili), Post
Crispy Critters breakfast cereal (new), Ziploc sandwich bags, Chico San Rice Cakes, Aunt Jemima Lite and Butter Lite syrups), Aunt Jemima Original Waffles
(frozen), Sunkist Fun Fruits (strawberry), Fruit Corners Fruit Roll-Ups (strawberry, grape), Fruit Corners Fruit Wrinkles (orange), Fruit Corners Fruit Swirl Bars
(raspberries and cream), Wrigley's Freedent chwing gum (spearmint), Swiss Colony Petits Fours (24 count box), Butterball Breast of Turkey (boneless, skinless,
96% fat free), Pompeian Red Wine Vinegar and Extra Virgin Olive Oil), Lipton Cool Side Salads (packets, Robust Italian Pasta, Garden Herb Rice, Creamy
Buttermilk Pasta, Calssic German Potato, Creamy Dijon Pasta), Land O Lakes butter (regular & unsalted), General Mills Hamburger Helper for Lasagne (recipe
for Easy 3-Cheese lasagne), Heinz Distilled White Vinegar, Kraft Philadelphia Brand Cream Cheese (bar and spreadable tub), Progresso Bread Crumbs (Italian
Style, recipes fof Chicien Parmigiana and Meatballs Italiano), Nestle Raisinetes (new, 6 snack packs), Hershey Foods Light 'n Fluffy egg noodles, Lincoln juices
(apple, apple cranberry), Oscar Meyer Center Cut Bacon, Swiss Colony Dobosh Torte, Del Monte canned vegetables (whole kernel corn--no salt added, cut
green beans, sweet peas, stewed tomatoes.
Family Circle, June 7, 1988: Jell-O (strawberry flavor, recipe for Banana Fizz Favorite), Hidden Valley Ranch Original Ranch Salad Dressing (packet, recipe for
Hidden Valley Pasta Primavera), Kellogg's breakfast cereals (promoting low choleseterol), Alba '77 Shake Mix (chocolate, diet drink, nutrasweet), Bull's-Eye
barbecue sauce (original & hickory smoke), Fisher Dry Roasted Peanuts, Planters Peanuts, La Choy Chow Mein Noodles, Soy Sauce & Water chestnus (recipes
for Chinese Chicken Salad), Weight Watchers Spaghetti Sauce, Chocolate Mousse (mix), Crispbread, salad dressings, pudding ("33 great tasting Weight Watchers
foods in the diet secion of your supermarket, photo), Hormel Chunk Ham (can, also chunk chicken, turkey & salmon), Hormel Bacon Bits (100% real bacon), A1
Steak sauce (recope for A1 Sweeet and Sour Kebabs), Claussen Whole Kosher Dill pickles, Del Monte Pudding Cup (can, pull-top, chocolate), Libby's Corned
Beef Hash, Chunky Beef Stew, Chili with Beans, Corned Beef & Vienna Sausage (cans), Reynolds Quality Pastic Wrap (roll), Fleischmann's Yeast (dry, packets),
Fudgsicle Fudge Pops & Ice Pops (sugar free, on sticks), Ziploc Heavy Duty Freezer Bags, Suzi Wan Stir Fry Broccoli Rice & Three Flavor Fried Rice (new, box
"Cooks in 10 minutes").
Family Circle, April 25, 1989: Stouffer's Dinner Supreme (frozen, Beef Bourguinonne), Birdseye Custom Cuisine (new, frozen bag, Pasta & Vegetables in
Cream Stroganoff sauce "add ground beef"), Kraft Miracle Whip (jar, regular and light, recipe for Easy Carrot cake), Mazola Corn Oil, Margarine & No Stick
spray, Nabisco Frosted Wheat Squares, breakfast cereal, Kraft Reduced Caloire Salad Dressings (Italian, Zesty Italian, Creamy Italian, Catalina, Ranchers
Choice, French, Thousand Island, Roca Blue Cheese, bacon & Tomato, Creamy Cucumber, Russian), Duncan Hines Oat Bran Muffin Mix (new, honey &
blueberry flavors), Reynolds Crystal Color Plastic Wrap (new, blue, green, yellow & rose), Sprite (regular or diet "only diet soft drink with Lymon.'), Kraft Singles
Pasturized Process Cheese Food, Reynolds Cut-Rite Wax paper (roll, "tops for the microwave"), Roman Meal Light Bread (sliced, white), Scramblers ("Zero
cholesterol real egg product," small cartons), Hidden Valley Ranch Style Italian salad dressing (new, bottle & packets), Sara Lee Oat Bran Muffins (frozen), Hunt's
Minuite Gourmet (frozen, microwaveable, flavors: Chicken Cacciatore, Oriental Beef, Cajun Pork, Sweet & Sour Chicken, Barbecued Chicken, Italian Meatballs
with sauce), Hershey's Genuine Chocolate Flavor Syrup (plastic squeeze bottle & can), Hillshire Farm Polska Kielbasa & Smoked Sausage, Heinz 57 Sauce
(recipe for Honey 'N' Spice Chicken), Pepto Bismol (bottle, photo of IRS 1040 1988 tax form).
---excellent for social context, commentary, & selected recipes
---good for popular fads & new food introductions
Woman's Day, February 6, 1990: Doubletree Foods Lunch Bucket (individual portion microwavable meals: Fettucini
Marinara, Beef Noodle Soup, Split Pea 'n Ham Soup, Spaghetti 'n Meat sauce, Hearty Chicken Soup, Country Vegetable Soup,
Chili Mac, Scallopped Potatoes with Ham Chunks, Macaroni n' Beef, Chicken Noodle Soup, Vegetable Beef soup, Chili With
Beans, Pasta Italiano, Hearty Beef Stew, Lasagna, Pasta 'n Chicken), Slim-Fast & Untra Slim fast (powdered weight loss
beverage, recipes for Cristina's [Ferarre] Pina Colada and Mocha Creme), Kikkoman Teriyaki Baste & Glaze, Teriyaki sauce,
Stir-Fry Sauce, Soy Sauce, Sweet & Sour Sauce (bottles, Martin Yan cooking video offer), Kraft General Foods Log cabin
Lite (pancake syrup), Betty Crocker Hamburger Helper (box, Beef Noodle), Betty Crocker Scalloped Potatoes (box), Best
Foods Hellmann's Cholesterol Free Reduced Calorie Mayonnaise (jar), Veg-All (canned vegetables, recipe for Veg-All
Italian Soup), Del Monte Whole Kernel Corn (can, recipe for Quick Corn Mazatlan), Tetley Naturally Decaffeinated Tea Bags
(box), Swanson Premium Chunk White Chicken in Water (can, recipes for Chicken Fiesta salad and Chicken in a Pocket),
Campbell Soup Company Le Menu Light Side (frozen entrees, Herb and Roasted Chicken), General Foods Shake' n Bake (box,
chicken flavor), Gold Bond Ice Cream Sugar-Free Fudgsicles (Fudge Pops), Ice Pops & Creamsicle Cream Pops, Kellogg's
All-Bran with Extra Fiber (breakfast cereal), Fleischmann's Corn Oil Spread (tub) and Margarine (sticks), Flesichmann's
Egg Beaters (regular and vegetable omelette mix, "Zero cholesterol, zero fat"), Dole Pineapple Juice (frozen concentrate &
cardboard carton, also Pineapple Orange, Pine-Orange Banana, Pine-Orange-Guava, Pine-Passion-Banana, Pineapple
Grapefruit), Quaker Oat Bran (new, box with packets, flavors: Apple & Spice, raisin & Cinnamon, Regular), Hunt's Minute
Gourmet (box, Microweavable Add-Meat Dinner, sauce, seasoning & microwave bag; varieties Sweet & Sour Chicken, Chicken
Fettuccini Alfredo, Chicken Cacciatore, Oriental Beef, Cajun Pork, Barbecured Chicken, Italian Meatballs with Sauce),
Aunt Jemima Lite syrup, Heinz Seafood Cocktail Sauce, Heinz Chili Sauce (recipe for Chicken Romano), Vlasic Bread & Butter
Pickles (recipes for Vlasic Plump Pocket Turkey & Vlasic Boy-Oh-Boy sandwiches), Del Monte Sliced Peaches (can, in heavy
syrup), Heinz 57 Sauce.
Woman's Day, June 18, 1991: Lactaide Lactose Reduced Lowfat Milk (cardboard container, also drops and caplets),
Ultra Slim-Fast (weight loss beverage, canister, chocolate flavor, celebrity endorsements), Oscar Meyer Deli-Thin Honey
Ham (plastic Zip-Pak), Kraft Hellmann's Cholesterol-Free Eeduced Calorie Mayonnaise & Kraft Free (new, fat free,
cholesterol free), Mrs. Dash seasonings (shaker bottle: original blend, extra spicy, salt-free, low pepper, lemon & herb,
garlic & herb), Martinson Microwave Coffee Bags (regular & decaffeinated, like tea bags), Kraft Cheez Whiz (jar),
McCormick Salad Supreme Seasoning (spix mix) & Cremette pastas (box, medium shells, elbows, spaghetti, rotini (recipes
for Heavenly Ham Salad, Summer's Harvest Salad, Italiano Rotini Salad & Garden Stir-Fry Salad), A1 Steak Sauce (recipe
for Grilled Steak and Asparagus Salad, Steak Marinade Italiano), Pet-Ritz Deep Dish Pie Crust Shells (frozen, recipe for
Fresh Strawberry Cheesecake Pie), Wasa Crispbread (box), McCormick Seasoned Pepper, McCormick Lemon & Pepper, Sure-Jell
(ruit pectin for home canning, recipe for Sure-Jell Easy Strawberry Jam), Borden Lite-Line American Flavor Pasteurized
Process Cheese Product, Centrum MultiVitamins (advanced formula), Ensure (can, nutrition supplement; vanilla, chocolate
& strawberry flavors), Dole Pineapple Juices, Wesson Pure Olive Oil (new, "light & mild"), Kraft Miracle Whip Free (new,
"fat free, cholesterol free, nonfat dressing), Kraft Singles (16 individually wrapped cheese slices), Kraft Shredded
Mozzarella Cheese (plastic pouch; recipe for Fresh Pita Pizza), Kraft Miracle Whip (recipe for Fast 2-Way Chicken), Kraft
Macaroni & Cheese Dinner (box, original, recipe for Mac & Cheese Mix-Ins), Kraft Velveeta Shells & Cheese (box, flavors:
Tough of Mexico, Original, Bits O'bacon), Kraft Free Salad Dressings (new, Catalina, Blue Cheese, Italian, Ranch,
Thousand Island, French), Minute Microwave Dishes (box, Cheddar Cheese, Broccoli & Rice, microwaveable), Hunts Tomato
sauce, Tomato Sauce Italian, Whole Tomatoes, Spaghetti Sauce, Tomato Paste, Stewed Tomatoes (cans, recipe for Laurie's
[Dale] Stuff Mushrooms), Stella Asiago Cheese, Fruit Fresh Fruit Protector (jar, stops browning, protects flavor),
Lipton Teas (decaffeinated teabags) & powdered Iced Tea Mixes (decaffeinated, low calorie, sugar-Free), Hostess Fat Free
Breakfasts (new, box, Cinnamon Crumb Coffee Cake, Blueberry Muffins, Apple Streusel Muffins), Turkey Store Boneless
Fresh Turkey Breast Slices (recipe for Turkey Sauteed with Pears & Pecans), Cook's ham (sliced), Del Monte Vegetable
Classics (new, frozen, microwave-ready; Potatoes au Gratin).
Woman's Day, November 3, 1992: Hershey's Kisses With Almonds, General Mills Berry Berry Kix (breakfast cereal),
Anchor Hocking storage, ovenware & microwave cookware (recope for Frugal Gourmet Quick-Baked Pasta Family Style), General
Mills Bisquick (box, original & reduced fat, recipe for Pigs in Blankets), Fleischmann's Rapid Rise Yeast (packet trio,
recipe for Rapd Rise Pizza Dough), Bacardi Rum (recipe for Bacardi Rum Cake), Stouffer's frozen entrees (Broccoli & Cheese
over Baked Potato, Creamed Chipped Beef with Country Biscuit, Light n' Lively Sour Cream Alternative (recipe for Creamy
Mushroom Soup), Light N' Lively Free Nonfat Yogurt (strawberry, blueberry, raspberry), Dunkin Donuts Minis, General Mills
Cheerios, Sesame Street Vitamins with Extra C, Watkins spices and extracts, Duncan Hines Double Fudge Brownie Mix (with
fudge packet), Quaker Chewy Granola Bars (box, variety pack), Kellogg's Rice Krispies breakfast cereal, Oscar Meyer
Lunchables with Dessert (personal size packed meat, cheese, crackers & chocolate pudding dessert), Mars Kudos granola
bars (chocolate coated, peanut butter flavor), Ensure dietary supplement drink (cans, vanilla, chocolate), Folgers Freeze
Dried Coffee (jar, decaffeinated), Campbell's Golden Corn Soup (new, recipes for Corn Vegetable Medley, Skillet Corn and
Chickne, Golden Corn Stuffing Bake),Quaker Oat Cups (personal portions, heat in microwave, Apple & Cinnamon flavor),
Sargento Cheese, & Cheese & Sticks (dipping crackers, personal portions), Nexta Sweet Calorie Free Sweetener (bottle,
white tablets), Nestle Toll House Semi-Sweet Chocolate Morsels, Pillsbury Bread sticks, Cornbread Twists & Crescent Rolls
(refrigerated, cardboard tubes, recipes from Pizza Sticks, Corn Dog Twists & Chicken Roll-ups), Betty Crocker Supreme
Brownies, SuperMoist Devil's Food Cake Mix, Chocolate Peanut Butter bars, Caramel Oatmeal Bars, Chocolate & Toffee Bars,
Lemon Bars Mixes), Reese's Creamy Peanut Butter, Shedd's Spread Country Crock (tub & sticks, no cholesterol, fewer
calories), Louis Kemp Crab Delights & Lobster Delights (plastic pouches, recipes for Oriental Seafood Stir Fry & Super
Seafood Salad), Old El Paso Taco Dinner, Flour Tortillas, Burrito Dinner, Soft Taco Dinner, seasoning mixes & sauces
(recipes for Soft Chicken Tacos and Quick Fiesta Side Dish), Betty Crocker Mini Chopper & Hand Mixer, Lipton Decaffeinated
Tea Bags, Bounty Paper Towels (Select-A-Size), Kraft Light Naturals (grated cheese, plastic pouch, recipe for Pasta
Shells Florentine), Kraft Tough of Butter Spread (tub, stick vegetable oil & butter mix), Kraft Philadelphia Free Cream
Cheese (new, tub), Light & Tangy V8 (can, bottle, "half the sodium"), Boboli Italian Bread Shells (new, 12-inch and 6-inch
sizes), Pillsbury All Ready Pie Crusts, Libby's Solid Pack Pumpkin, Carnation Evaporated Milk (recipe for Libby's Famous
Pumpkin Pie), Hersey's Cocoa (recipe for Hershey's Light Chocoalte Brownies), Veg-All (canned vegetables), Stove Top
Stuffing (cardboard cannister, recipe for Peach-Glazed Stuffed Pork Chops), Jell-O No Bake Cherry Cheesecake (box mix),
Hillshire Garms Lite Links (recipe for Sausage Spaghetti) & Lite Smoked Sausage (recipe for Sausage Stir-Fry), Louis Rich
Oven Roasted Turkey Breast cold cuts (new resealable packaging), Star Olive Oil (also Extra Lgiht, Extra Virgin & Red
Wine Vinegar), De Cecco pasta (spaghetti, penne, rigatoni), Cento Tomatoes, Tomato Paste, Pure Olive Oil, I Can't Belive
It's Not Butter (sticks, tub, squeeze bottle, no cholesterol), Dannon Sprinkl'ins Lowfat Yogurt (personal-size
containers with sprinkles; strawberry, blueberry, cherry-vanilla, grape & banana flavors), Del Monte Fruit Naturals (can,
no sugar added, pear halves in pear juice).
Woman's Day, September 1, 1993: Pork (American Pork Producers, "The Other White Meat," recipe for Peachy Pork Picante), Ensure (can,
liquid nutrition supplement; regular, PLUS high calorie and With Fiber, vanilla flavor), Betty Crocker Inbredibites (bite-sized granola sandwiches with
chocolate, peanut butter, and vanilla creme fillings), Mylanta Natural Fiber Supplement (orange flavor), Kraft General Foods Shake 'N Bake (Test
Your Pork IQ quiz, original, hot & spicy and barbecue flavors), Hershey's Kisses (regular and almond), Nature Valley Granola Bars, Beef (Beef
Industry Council and Beef Board,
"Beef: it's What's For Dinner," recipe for Thai beef with Noodles), ConAgra Healthy Choice cold cuts (turkey breast, cooked ham, franks low fat
smoked sausage and ground beef), Wishbone Salad Dressing (new, Honey Dijon flavor, shaker top), Sunny Delight Orange Drink (with calcium,
bottle), La Choy Sweet & Sour sauce, Soy Sauce (recipe for Kung Fu Burgers), Smucker's Magic Shell (squeeze bottle) and Fudge Topping (jar,
both for ice cream), Stella Cheeses (mellow Mild, Aged Asiago, Fontinella, Kasseri, Provolone, Mozzarella, Romano, Gorgonzola, Blue, Aged
Provolone, Ricotta, Feta, Parmesan, Italian Sharp), Ziploc Pleated Sandwich Bags ("Gripper Zipper"), Jello-O Gelatin Dessert (new watermelon
flavor, recipe for Watermelon Jigglers), Swiss Colony Macadamia Nut Chocolates & Petits Fours.
Woman's Day, November 22, 1994: Egg Beaters (egg substitute, fat-free, cholesterol-free, frozen or refrigerated), Hormel Cure 81 Ham
(boneless, plastic wrap), Quaker Toasted Oatmeal (box, Honey Nut), Hershey's Nuggets (new, milk chocolate with almonds and cookies 'n mint),
Sargento cheese (plastic pouch, shredded, pizza Double Cheese), Birdseye frozen vegetables (box, Broccoli with Cheese Sauce, International
Recipe New England Style Vegetables), Ocean Spray Cranberry (can, jellied & whole berry), Ore Ida Frozen Mashed Potatoes (bag), Butterball
Turkey, Cremora (nonfat dairy creamer, jar, powdered, regular and lite), Star Kist Tuna (Charlie's Lunch Kit, personal portions), Mars Dove Milk
Chocolates (individually wrapped in foil), Bakers Chocolate & Diamond Shelled Walnuts (recipe fro One Bowl Holiday Fudge), Sun maid Raisins (box),
Lipton Recipe Secrets (soup mix, Golden Herb with Lemon (for soup, recipes, & dips, recipe for Golden Lemon Chicken), Libby's Pumpkin (recipe for
Libby's Pumpkin Pecan Pie), Life Savers Sweet Storybook (8 packs of Lifesavers plus a little Golden Book, $1.99), Campbell's Vegetarian
Vegetables and Vegetable Soups (20% more vegetables), Campbell's Cream of Mushroom Soup (can, recipe for One-Dish Chicken & Stuffing bake),
Kraft Philadelphia Free (bar, fat free, low cholesterol), Seven Seas Salad Dressings (Free Ranch, Healthy Sensation Ranch, Lite Thousand Island,
Healthy Sensation Chunky Blue Cheese), Honey (National Honey Board, teddy bear squeeze bottle, recipes for Chicken Honey Nut Stir-Fry,
Teriyaki Honey Chicken & Chicken Dipping Sauce, Jell-O Gelatin dessert (new, Cranberry flavor) & Ocean Spray Whole Berry Cranberry sauce
(can) recipe combining both products: Cranberry Cream Cheese Mold, Swanson Frozen dinner (turkey, peas, mashed potatoes & cranberry sauce,
microwavable), Kraft General Foods Cool Whip (tub, regular & extra creamy), Jell-O Instant Pudding Mix (vanilla, with Cool Whip, recipe for Double
Layer Pumpkin Pie), Reynolds Oven Bags (turkey size), Mars M&M's Mini Baking Bits (Recipe for Jumbles), Success Rice (box, recipe fro Gloria
Collins' Sweet Success Rice Pudding), Reddi Wip Lite (aerosol can), Butterball Turkey (whole, fresh, breast, boneless breast, baked, smoked),
Butterball Traditional Stuffing (bag, herb seasoned cubes), Butterball Turkey Gravy Mix (packet), Borden Eagle Brand Low Fat Sweetened
Condensed Milk (recipe for Traditional Pumpkin Pie), Nestle Tool House Milk Chocolate Morsels & Butterscotch Morsels (recipes for Peanut Butter
Chocolate Bars & Easy Butterscotch Chip Chocolate Cookies), Jell-O Instant Pudding (chocolate) & Cool Whip (recipe for Chocolate Layered
Dessert), Hidden Valley Original Ranch Salad Dressing Mix (packet, recipes for Ranch Crispy Chicken, Ranch Noodles with Turkey Ranch Mashed
Potatoes, Ranch Vegetables, Ranch Cheese Spread, Ranch Pita Triangles, Ranch Oyster Crackers, Ranch Stuffed Potatoes; recipe contest
announcement), General Mills Cheerios Snack Mix (new, original flavor), Jello-O Instant Chocolate Pudding & Dream Whip (box),r recipe for
Dream Pie, California Dates, Comstock Premium More Fruit (can, pie filling, apple, cherry & blueberry flavors; recipes for Apple Cinnamon cake,
Cherry Oat Squares, Maple Pumpkin Cheesecake).
Woman's Day, August 8, 1995: Kraft Peppercorn Ranch Salad Dressing, Crystal Light Tropical Passions (new, sugar-free juice mixes, Strawberry Kiwi,
Passion Fruit Pineapple, Strawberry Orange Banana), Lender's Bagels (frozen), General Foods International Coffees (tins, French Vanilla Cafe, Italian
Cappuccino, Kahlua, Suisse Mocha, Viennese Chocoalte cafe), General Mills Nature Valley Low Fat Fruit Granola (new), Duncan Hines Fudge Brownie Cookie
Mix, Duncan Hines Cinnamon Bar Mix, Ensure nutrient supplement drink (can, High Protein, Ensure Plus, Ensure with Fiber, Regular, vanilla), Betty Crocker
Sunkist Lemon Bars, Easy Layer Bars, Cookie Bars, Betty Crocker's No Bake Dessert Mixes (Cookies 'n Creme, Coconut Cream, Chocolate French Silk,
Banana Cream, Lemon Supreme), Starburst Jellybeans, Athens Foods Mini Fillo Dough Shells (new, frozen, recipe for Vegetable Garden Snack), Post Golden
Raisin Crisp breakfast cereal, General Mills Kix breakfast cereal, Welch's 100% White Grape Juice (frozen concentrate & cans, for babies), Quaker Fat Free
Caramel Corn Corn Cakes (also Banana Crunch, White Cheddar), Oscar Meyer Free cold cuts (new turkey, chicken, bologna & franks), Kraft Free Singles
(cheese), Gerber Graduates (juice boxes, cookies, pretzels for toddlers), Healthy Choice Fat Free cheeses & cold cuts (recipe for Healthy Choice Pasta Medley
Salad), Post Great Grains breakfast cereal (wtih rasiisns, dates & pecans), Cool Whip (regular & Lite, add to rootbeer for float), Turkey Store Lean Ground
Fresh Turkey (recipe for Turkey Chili), Milk (National Fluid Milk Processor Promotion Baord), Reynolds Wrap, Kellogg's Corn Flakes, General Mills Total Corn
Flakes, California Ripe Olives, Mrs. Dash spice mix (recipes for Mrs. Dash Pronto Pizza, Mrs. Dask Lemon Pepper Steak), Bush's Baked Beans (can), Molly
McButter (butter bud substitute, fat free, regular, sour cream, garlic & herb, cheese, recipe fro Molly McButter Fat Free Treats (like Rice Krispies Treats), Leaf
candies ("no fat," bags: Switzer Cherry Stix, Jolly Rancher, Chuckles Jelly Rings, Jolly Rancher Mega Fruit Gummies, Good & Plenty), Lender's Bagelettes
(frozen), Light & Lively Free Cottage Cheese, Mornignstar Farms Better'n Burgers (vegetarian burgers, fat free, microwavable).
Woman's Day, Feburary 20. 1996: Progresso Soup (new, can, 100% white meat, Chicken Noodke, Rotisserie Seasoned Chicken, Hearty Chicken),
Nestle Nips hard candies (box, individually wrapped, Caramel & Chocolate Parfait flavors), Betty Crocker's Sweet Rewards Snack Cake Mixes (fat free:
chocolate, lemon, banana, apple), Jello-O Fat Free Sugars Free Instant Pudding (chocolate) and Cool Whip Lite (tub), recipe for Mousse in Minutes, Post Honey
Bunches of Oats breakfast cereal (honey roasted & with almonds), Kraft Boboli pizza crust (plastic wrapped) & Kraft Shredded Mozzarella Cheese (resealable
plastic pouch), Shake 'N Bake Original Recipe (box, for chicken), Mars Milky Way Dark chocolate bar, general Foods International Coffees (new, Irish Cream
Cafe), Smuckers Simply Fruit preserves (jars, "Simply Wonderful Breakfast" contest, Fat Free Quaker Caramel Corn Corn Cakes, Healthy Choice Fat Free
Cheese (American singles), Postum Original instant coffee alternative (jar, suggestions for Postum Cappuccino, Postum Striaght Up, Postum Au Lait & Postum
Sorbetto), Florida Orange Juice (no brand), Wyler's Bouillon Cubes (chicken & beef, individially foil wrapped), Light 'n Fluffy Egg Noodles (recipes for Noodles
with Citrus Dill sauce, Zesty Chicken & Vegetables over Noodles, Sweet and Butter Noodle Pudding, Noodles with Shrimp Scampi sauce), Green Giant Create A
Meal (frozen, bag, Teriyaki Stir Fry..."Add your favorite fresh meat."), Morningstar Farms Scramblers (fat free egg substitute) and Breakfast Links (low fat), Knox
Original Unflavored Gelatine (recipes for Double Berry Parfait and Easy Chocolate Mousse), Milk (featuring milk mustache), Kraft General Foods Stove Top
Stuffing Mix (cardboard cannister), Weight Watchers International Selections (new, frozen entrees, Pasta with Tomato Basil Sauce), McCormick Bac'n Season
(seasoning blend, box, different blends for pot roast, pork chops, chicken), Nabisco 100% Bran breakfast cereal, Maxwell House Coffees (cans, Irish Cream
Roast, French Vanilla Roast, Sweiss Cocoa Roast), Breath Assure Internal Breath Freshener (capsule "all natural"), Reynolds Oven Bags, large size, advertised
with Web site: HTTP://RMC.COM/DIVS/CONSUMER.HTML), Campbell's Reduced Fat Cream of Mushroom Soup (recipe for Campbell's Creamy
Chicken & Vegetables), Ro-Tel Diced Tomatoes and Green Chilies (can, recipe for Ro Tel Cheese Dip), Pepperidge Farm Herb Seasoned Stuffing (bag) &
Campbell's Cream of Mushroom Soup (recipe for One Dish Chicken & Stuffing Bake), Post Banana Nut Crunch breakfast cereal, McCormick Schilling Brown
Gravy Mix & Mushroom Gravy Mix (packets, low fat), Hunt's Manwich (cans, original, Taco, Bold & Burrito), Kraft Free Singles (cheese), Post Great Grains
breakfast cereal, Kellogg's Crispix Cereal (recope for Crispix Mix), California Ripe Olives (black), Jell-O No Bake Dessert (box, Chocolate Silk Pie).
Woman's Day, April 22, 1997: Folger's Coffee House Coffee (cans, drip grind, Columbian Supreme, Gourmet Supreme, French Roast), Kraft Shake 'N
Bake Classic Italian (new, for chicken or pork), Nestle Pearson Nips (Chocolate Parfait, individually wrapped), Morton Salt ("Perks up coffee flavor"), Louis Rich
Turkey Bacon, General Foods International Coffees, French Vanilla cafe (new, fat free & sugar free), Post Morning Traditions Cranberrry Almond Crunch
breakfast cereal, Healthy Choice low fat Oven Roasted Turkey Breast cold cuts, Quaker Toasted Oatmeal breakfast cereal, Chef Boyardee ABC's & 123's
(can, pasta & tomato sauce), Minute Maid Premium Orange Juice (wax cardboard conatiner, screwtop pour spout), Oscar Meyer Lunchables Deli Carryouts
Sandiwches (Ham, Trukey & Cheddar Sub Sandwich with cookies; Turkey & Cheddar Bagel Sandwich with chocolate pudding "Finally, a lunch box for
grown-ups"), Quaker Fat Free Caramel Corn Corn Cakes), French's Mustards (glass jar, Deli, Dijon & Classic Yellow Recipe for Mustard Glaze for ham), Eagle
Brand Sweetened Condensed Milk & Keebler Ready Crust pie/tart shells (recipes for Easter Hunt Pie & Mini Easter Tarts), Ore Ida frozen Mashed Potatoes
(bag, recipe for Three Cheese Potato Fluff), Sargento Pizza Double Cheese (resealable pouch, shredded, recipe for Tuscan Chicken & Three Cheese Pizza),
Birdsys Easy Recipe Meal Starter (frozen, bag, Teriyaki Stir Fry "Just add chicken or beef"), Land O Lakes Butter (sticks), French's Frecnh Fried Real Onions
(can, recipe for Original Green Bean Casserole), Jiff Creamy Peanut Butter (jar), Ralston Foods Multi-Bran Chex breakfast cereal, Kraft Stove Top Stuffing
Mix (box, cannister, for chicken), Crisco Pure Vegetable Oil (plastic bottle), recipe for Pati Mitchell's garlic Chicken), Kraft Velveeta cheese (box, recipe for Salsa
mac N' Cheese, contest for "best original main-dish" using at least 12 ounces of Velveeta), Claussen Kosher Dill Halves (jar), Hillshire Farm Deli Select cold cuts
(low fat honey ham, pastrami, mesquite smoked turkey, smoked chicken breast, smoked turkey breast), Minute White Rice (box, recipes for Rice with Salsa &
Beans, Rice with Mushroom Soup, Rice with Broccoli & Cheese), Kraft Free Singles (cheese made from skim milk), Kraft Free Mozzarella Cheese (resealable
pouch), Kraft Free Nonnfat Grated Topping (shaker cheese), Mornignstar Farms Better 'n Burgrers (fat free vegetarian burgers), Wishbone Italian salad dressing
(recipes for Wish-Bone Marinated Chicken Italiano, & Apricot-Glazed Chicken), Hormel Real Bacon Bits & Real Bacon Pieces (glass jars), Ro Tel Diced
Tomatoes and Green Chilies (recipe for Ro Tel Spicy Meat Loaf), Hormel SPAM (photo suggesting it be used on breakfast sandwich with eggs, cheese &
English muffins), Dannon Fat Free Chunky Fruit Yogurt (strawberry), Dole Pineapple Chunks and Pineapple Juice (recipes for Pineapple Spinach Salad, Tangy
Poppy Seed Fruit Salad, Minted Fruit Rice Salad), Beatrice Reddi Wip (aerosol can, "Fifty Fruit Salute" recipe contest, create the official fruit dessert of your
state), Pepperidge Farm Milano Cookies (bag).
Woman's Day, July 14, 1998: Heathy Choice Savory Selections cold cuts (honey ham, pastrami, honey roasted & smoked turkey breast), Crystal Light
Body Refreshers (powdered beverage mix, strawberry kiwi tangerine, peach passionfruit raspberry, tangerine grapefruit), Kraft Special Collection Salad Dressing
(new, bottles: Greek Vinaigrette, Creamy Parmesan Romano, Tangy Tomato Bacon, Creamy Raoasted Garlic, Creamy Cucumber Dill, Balsamic Vinaigrette), Quaker
Chewy Granola Bars (individually wrapped: Cookies 'n Cream, Peanut butter & Chocolate Chunk, S'mores), Jello-O gelatin dessert, instant pudding, no-bake Peanut
Butter Cup & Cookies & Cream mixes, pudding snacks (individual portion, plastic cups, suggestion for freezing these products, jell-o plastic handles, Web site
included; www.jell-o.com), Lipton Tea (bags), Oscar Meyer Lunchables Pizza Swirls (new, with Capri Sun fruit drink and M&Ms to make a "dessert pizza"), Mrs.
Dash original spice mix, Mrs. Dash Gallant Garlics Classic Italiano, & Molly McButter fat free butter flavor sprinkles, recipes for Chicken Del Jardin, Garlic Shrimp
and Broccoli Linguine, Summer Salad, Calypso Mixed Grill, Linguine and Veggies in Creamy Sauce, Grilled Citrus Dijon Swordfish, Mediterranean Tuna Salad,
Potatoes Delmonico, Italiano Chicken Dinner), California Almonds, Hershey's Sweet Escapes (chocolate snack bars: Crispy Caramel Fudge), Minute Maid
Premium Orange Juice (cardboard container, screw-top spout), Mornnigstar Farms Better 'n Burgers (fat free, vegetarian), Cool Whip (plastic tub, recipe for Flag
cake), Kellogg's Smart Start breakfast cereal (new), McCormick Golden Dipt Marinade (bottles, Ginger Teriyaki, Cajun Style, Lemon Herb; recipe for Ginger
Teriyaki Salmon, web site included: www.mccormick.com), Hillshire Farm Lean & Healthy Smoked Sausage (97% fat Free), Hidden Valley Original Ranch
Dressing with Bacon (bottles, regular & fat free), Ortega Taco Shells, Taco Seasoning Mix & Salsa (recipe for Ortega Chicken tacos), Betty Crocker Classic
Dessert Decorations (box, mix, various chocolate flavors), Post Morning Traditions breakfast cereal (Cranberry Almond Crunch, Great Grains, Banana Nut
Crunch), Lea & Perrins Worcestsershire sauce (bottle, recipe for Worcester Burgers), ReaLemon Lemon Juice (bottle, recipe for Honey Herb Chicken), Bush's
Baked Beans (can, Original, Bold & Spicy, With Onions, Vegetarian, Homestyle), Egg Beaters (egg substitute, recipe for Devilishly Easy Chocolate Cake, web
site included: www.eggbeaters.com), Tyson Chicken Breast Strips (cooked, pre-cut) & Green Giant Create a Meal (frozen vegetables with sauce), Grey Poupon
Honey Mustard (recipe for Apricot-Honey Chicken Poupon), Jif Creamy Peanut Butter (jar), Kellogg's Nutri-Grain Cereal bars (blueberry), Light & Lively
Lowfat Cottage Cheese, "Twice the calcium").
Woman's Day, November 16, 1999:Coca Cola (bottles, cans), Campbell's Cream of Mushroom Soup (can, regular & 98% fat free; recipe for
Campbell's Chicken & Broccoli Alfredo), Campbell's Cream of Mushroom Soup & French's French Fried Onions (recipe for Campbell's Green Bean
Bake), Pepperidge Farm cookies (Chessmen, Geneva, Milano), Land O Lakes butter (salted, unsalted; recipe for Almond Glazed Sugar Cookies),
Betty Crocker Au Gratin potatoes (box, recipe for Rancheros Casserole), Betty Crocker Bisquick (recipe for Bisquick Turkey Pot Pie), Kellogg's
Special K Plus breakfast cereal, French's mustards (squeeze bottles; Classic yellow, Dijon, Deli & Honey), Minute Tapioca (photo of tapioca
pudding), Hershey's Kisses, Salada 100% Green Tea (loose * bags), Kraft Cool Whip, Jell-O Instant Cheesecake dessert mix, Keebler Graham
Cracker pie crust in tin (recipes for Chocolate Triple Layer Pie, Cranberry walnut Cheesecake Pie, Chocolate Cherry Pie, Banan caramel Spice Pie,
Streusel Topped Creamy Pumpkin Pie, Candy Bar Pie), Armour Golden Star Lean Ham (plastic wrap, boneless; recipe for Armour Golden Star Ham
Glaze), Rhodes White Roll Dough (frozen, bag, ready to bake), ReaLemon Lemon Juice & Borden Eagle Brand Sweetened Condensed Milk (recipe for
Lemony Cheesecake Bars & Pecan Pie Bars), Nonesuch Mincemeat & Eagle Brand Sweetened Condensed Milk (recipe for Holiday Pumpkin Treats),
Eagle Brand Sweetened Condensed Milk (recipe for Foolproof Milk Chocolate Fudge), Smuckers Natural Peanut Butter (jars, creamy & chunky;
recipe for Smuckers Peanut Butter Pie), General Mills Bugles (snack crackers, original & new Chile con Queso flavors), Chex Mix (Cheddar, new
peanut Lovers & new Nacho Fiesta flavors), French's French Fried Onions (can, recipe for Creamy Mashed Potato Bake using Campbell's Cream of
Mushroom soup), California Walnuts & Keebler Shortbread pie crust (recipe for Orchard Harvest Walnut Pie), Swanson 99% Fat Free Chicken Broth
(box, pour spout, recipes for Swanson Slim & Savory Vegetables, Slow Roasted Turkey Gravy, Skinny mashed Potatoes & Bye Bye Butter Stuffing),
Jell-O No Bake Cheesecake (mix mixes, plain, cherry & strawberry), Domino Sugar (bag, 100th Birthday Sweepstakes), Reddi Wip (aerosol whipped
cream product), Naturesweet Tomatoes (grape-sized tomatoes, sold in mesh bags), Kraft Philadelphia Brand Cream Cheese (recipe for Philadelphia
3-Step Caramel Pecan Cheesecake), Pepperidge Farm Garlic Toast (frozen, box, Parmesan & Garlic flavors), Pillsbury Happy Birthday Cookies
(cardboard tube, cookie dough), Libby's Pumpkin (can, recipe for Libby's Famous Pumpkin Pie), General Mills Chex breakfast cereals (corn, rice &
wheat; recipe for The Original Chex Party Mix), California Raisins (recipe for California Raisin Apricot Chutney), Jimmy Dean sausage (plastic wrap,
recipe for Sausage Cheese Balls), Dole Tropical Fruit Salad (can ) & Jell-O (Recipe for Easy Sparkling Fruit Mold), Progresso Chicken Noodle Soup,
McDonalds Happy Meal with Legos, Cheese (America's Dairy farmers), Prudue Breaded Chicken Breast Nuggets (refrigerator case, 18 nuggets,
fully-cooked) Reynolds Wrap Heavy Duty Aluminum Foil (recipe for Packet Potatoes), Minute Maid Orange Passion (orange, passion fruit & guava
juices, with calcium).
[1990] Cream of Broccoli soup (Campbells)
[1991] Mcdonald's McLean Deluxe (low-fat burger that flopped), Crisco Sticks, Colombo Classic (yogurt), Homestyle entrees (Stouffers, frozen), Prego Pizza sauce
(Campbells), Life Savers Holes
[1992] AriZona bottled iced teas introduced, Charlie's Lunch Kit (Starkist)
[1993] Boca Burger (soy burger product), Snackwell brand (low fat cookies),Promise Ultra (Lever Brothers), Hershey's Hugs
[1994] Fruitopia (bottled fruit beverage, Healthy Choice (Kellogg's, breakfast cereal line)
[1995] Blue Bell introduces the nation's first full line of bite-size mini-frozen snacks, from fruit
ices to chocolate-dipped cones, DiGiorno Rising Crust Pizza, Turkey bacon (Louis Rich)
[1996] Lay's Baked Potato Crisps, Dunkin' Doughnuts begins making bagels, Stuffed crust pizza (Pizza Hut)
[1997] V8 Splash (beverage)
[1998] Frozen Skillet Sensations, fryable entree combinations, fat-free Pringles & Frito-Lay
Wow! Potato chips with Olean, Cappuchino Coolers (Kraft)
[1999] Pillsbury's OneStep Brownie (already packaged in the cooking pan)
---SOURCES: The Century in Food: America's Fads and Favorites, Beverly Bundy [Collector
Press:Portland] 2002 (p. 172-189) & The Food Chronology, James Trager [Henry Holt:New York] 1995 (p. 694-721))
Artisan breads & purple ketchup, sustainable fish & turkey SPAM, sushi bars & sliders, raw foods &
deep fried twinkies, foot-long breakfast sandwiches & traveling cupcake vendors, pink water & green tea,
farmers markets & Walmart bulk foods.
The following list was culled from articles published in several magazines, newspapers and trade journals uploaded to ProQuest Research II database. We
compressed them and bolded the product names to facilitate research. This is by no means a comprehensive list.
"When Heinz launched StarKist Tuna in a pouch in October 2000, it was billed as the biggest breakthrough in 50 years in a segment that has been
struggling with an all-time low in tuna prices. Other marketers soon followed: ConAgra Foods' Bumble Bee bowed pouched tunas and
Chicken-of-the-Sea launched Tuna Salad Kits.
But never has anyone attempted so profound a reinvention as the one introduced in supermarkets nationwide in August by Pillsbury Co., of Minneapolis:
the rectangular bagel. Pillsbury is calling the thing the Toaster Bagel Shoppe, although it certainly isn't a shoppe and, in fact, may not even qualify as a bagel. It is
a frozen piece of dough, smooth on the outside, with cream cheese and jelly stuffed inside.
Kellogg Co.'s latest attempt to transform existing brands into portable breakfasts is a line of filled Eggo waffles dubbed Waf-Fulls. The three-variety line,
which uses strawberry, maple and applecinnamon fillings, will launch in September backed by a $20 million marketing effort beginning in November.
General Mills this fall launches two new products that tap into health and convenience trends: a nutritious cereal targeted to women and a new brand of cereal
bars. Harmony, a vanilla almond oat cereal fortified with calcium, antioxidants, soy protein, folic acid and iron, begins shipping to retailers ...At the same time,
General Mills will launch a line of Milk 'n Cereal bars that uses milk as a key ingredient in bars made with three of its top cereal brands-Honey Nut Cheerios,
Cinnamon Toast Crunch and Chex-to offer a bowl of cereal in a more portable form.
Cookies don't crumble at biscuit dynamo Nabisco Foods--they just come in different sizes. Bite-size items have proliferated in the food industry, and a
mini-version of its Oreo should hit retail shelves in July and August, sources indicate.
Kraft Foods is infiltrating the growing snack bar category for the first time with a new line of Jell-O branded bars called Dessert Delights...The Jell-O
Dessert Delights, cakelike crusts topped with a choice of cheesecake, lemon or chocolate fudge pudding fillings...
Breakaway Foods plans a summer release for its "Push n'Eat" line known as IncrEdibles. The Columbus, Ohio, company is packaging three kinds of frozen
macaroni and cheese and three flavors of scrambled eggs in microwaveable cylinders similar to push-up ice cream. To eat: Insert a plastic stick into the bottom of
the cylinder and thrust up. "No forks, no spoons, no plates, no mess!" is the company slogan.
Yes, Turkey Spam has surfaced in test markets in the Southeast, making it the fourth line-extension of an American luncheon meat all too familiar to GIs, who
carried it on D-Day.
The suburban Glen Ellyn entrepreneur has patented a product called PJ Squares that are thin slices of peanut butter and jelly wrapped individually, much like
American cheese. No sticky fingers plus there's no peanut butter in the jelly jar or vice versa. The idea isn't as far-fetched as it sounds. Some of the nation's largest
grocers, such as Wal-Mart and Kroger, started stocking PJ Squares in some Midwestern cities in April. It's now available in about 2,000 stores in 15 states,
including Jewel and Dominick's in Illinois. A package of 10 with either grape or strawberry jelly sells for $2.99.
Extending the StarKist Tuna in a pouch concept to time-- squeezed consumers, Heinz this week is rolling out Lunch To-Go portable salad kits to be
backed with TV tags, consumer promotions and sampling.
Unilever's Knorr will attempt to cash in on baby boomers' yen for healthy foods with Knorr Naturals, a line of healthy and hearty soup mixes backed
by heavy sampling, rebates...With a 15-minute cooking time, the vitamin-enriched line has no artificial preservatives, colors or sweeteners. Four
SKUs include chunky potato with roasted onion, roasted vegetable with long grain rice, homestyle chicken noodle and potato vegetable.
Frst came Traditional Red EZ Squirt. Then Blastin' Green. Now comes Funky Purple. That's Heinz's new "mystery" EZ Squirt color set to
roll out next month amid much pr fanfare,TV tags and promotions with the upcoming How the Grinch Stole Christmas video release and Web site.
Targeting parents looking for a convenient, healthy lunch box filler, Tree Top next month will bow Fruit Rocketz, the first shelf-stable apple sauce that's
packaged in a tube.
Though Nabisco had previously tinkered with its famous cookie, including a short-lived mint version, Kraft says its new all-chocolate indulgence
represents the first-ever "permanent flavor change" for Oreo, the nation's biggest-selling cookie product.
Unilever Bestfoods will spend $35 million in consumer marketing for the launch this spring of a line of microwaveable spaghetti meals dubbed Ragu
Express that it hopes will boost the pasta sauce category out of the doldrums.
Nabisco Biscuit Co. is gearing up for a Ritz blitz. In an effort to extend the leading cracker brand beyond its current 46o million in sales, Nabisco is readying a
variety of new product introductions, the first among them a new line of Mini Ritz supported with an estimated sio million in advertising beginning in
January [2001].
General Mills will marry its Progresso and Betty Crocker brands when it rolls out Complete Meals this month,the first shelf-stable complete dinner kit under the
Betty Crocker brand, to be touted in a national multi-media effort.
ConAgra's Orville Redenbacher's will roll out the first mini-size popcorns for its microwaveable Movie Theater Butter and Smart Pop Butter lines
and a regular size low-fat version of microwaveable Smart Pop Kettle Korn to be touted in a national TV and print push. Portion control and portability are the
hallmarks of the mini bags.
Unilever Bestfoods is rolling out a variety of Lipton Side Dishes it will support with a $13 million national print campaign later this month that will position the line
as mother's little helper...Bestfoods is shoring up the shelf-stable side dish franchise with three new sub-brands: Risotto (two SKUs) and Mashed Potatoes &
Gravy (two SKUs).
Kellogg will start to ship Cinnamon Marshmallow ScoobyDoo cereal later this month,
As part of its push to roll out about 80 new products in 2002, General Mills this summer will launch the first yogurt-flavored granola bars from Nature
Valley
With stagnant cereal aisle sales forcing marketers to get creative, Kellogg next month will extend its PopTarts brand with a new Snak-Stix version, backed by a
national integrated marketing push as well as a packaging overhaul. Pop-Tarts Snak-Stix are frosted Pop-Tarts in candy bar-like form with cookies & creme,
caramel chocolate or double chocolate fillings.
General Mills will turn its Yoplait yogurt into a meal with Nouriche, a nonfat yogurt smoothie fortified with 20 vitamins and minerals, set to launch in Western
and Southwestern test markets this summer.
Take a swig of White Cranberry Juice Drink from Ocean Spray ($3.29 for a 64-ounce bottle). Made from white cranberries, the beverage is less tart than its
rosy relative, yet contains the same number of calories (120 per 8 ounces) and is equally rich in vitamin C.
McDonald's introduces a line of three Premium Salads with a choice of warm grilled or crispy chicken, including the California Cobb, with premium
mixed greens, grape tomatoes, shaved carrots, crumbled blue cheese, hickory-smoked bacon, chopped egg and Newman's Own California Cobb Dressing. Also
available is a Caesar Salad, with mixed greens, grape tomatoes, shaved carrots, grated Parmesan cheese, savory garlic croutons and Newman's Own Creamy
Caesar Dressing. Rounding out the trio is a Bacon Ranch Salad, made with mixed greens, grape tomatoes, shaved carrots, Monterey Jack and Cheddar cheeses,
hickory-smoked bacon and Newman's Own Ranch Dressing. Also, Newman's Own Light Balsalmic Vinaigrette Dressing is another option.
KELLOGG CO.'S SPECIAL K CEREAL touts one of the most remarkable turnarounds of a mature brand in recent history.The cereal was going stale in the U.S.
in 2001. Sales of the brand introduced in 1955 were slumping, and its Special K Plus line extension had just bombed. It took freeze-dried strawberries to heat
things up. Added to the cereal to create Special K Red Berries, Kellogg experienced its most successful new-product launch in more than a decade.
NESTLE USA will put $13 million in marketing behind the launch of its Toll House Ultimates refrigerated cookie dough in an effort to reach an
upscale adult target and continue double-digit growth in the category. The higher-priced Ultimates, including White Macadamia Nut and Peanut Butter Cup
Chocolate Chip varieties, feature fewer, bigger cookies per package. They use premium ingredients to appeal to adults as a "special treat" rather than as something
they would make for kids, a Nestle spokeswoman said.
Parmalat will introduce to the U.S. next month one of its hottest European cookie brands with a revamp it hopes will become a profit ringer for the privately owned
Italian company. Sold under the name Parmalat Bed & Breakfast cookies in Europe, the premium line will be folded under the Archway brand, the No. 3 cookie
maker behind Kraft's Nabisco and Kellogg's Keebler. Renamed Bed & Breakfast Crispy Classics, the cookie line has been expanded with new flavors,
including chunky chocolate chip, white chocolate macadamia and fruit-center SKUs to fill the demand for textured cookies.
Kellogg has been hawking Tony's Cinnamon Krunchers, its new kids cereal launching next month, to the trade as a "winning combination" that will reap great
profits for retailers.
Kraft hopes to squeeze out its long list of rivals on the breakfast table with the first significant launch behind its Philadelphia Cream Cheese franchise in two years,
Philadelphia To-Go Bagel & Cream Cheese, an all-in-one breakfast convenience food.
KRAFT FOODS' will launch a nutritious line of Lunchables in January [2004], backed by a major media push, in a bid to boost the faltering $6oo million-plus
brand, which has been vilified by the press as one of the culprits in the childhood-obesity epidemic. The Oscar Mayer Lunchables franchise, suffering from flat to
dedining sales compared with the double-digit gains of early last year, will be buoyed by the introduction of four varieties dubbed Fun Fuel that are developed in
conjunction with the USDA Food Pyramid Guide.
Sara Lee will launch three extra-fiber, fortified breads under its EarthGrains brand: whole wheat, whole wheat with honey, and multigrain. Each offers
35% of current fiber guidelines with two slices
Hershey's Foods is tantalizing low-carb enthusiasts who have a sweet tooth with Hershey's 1 g Sugar Carb bars.
Pop Rocks will partner with Mott's to bring its "Entertainment for the mouth" experience to apple sauce with the launch this month of Magic Mix-ins, a
kid-targeted product that changes color with flavor-popping vitamin C crystals.
Mr. Friedmann pointed to a variety of new products and ad initiatives Kraft is launching, especially in the health and wellness arena, among them a new Carb
Well
sub-brand of no-carb Kraft salad dressings and low-carb BBQ sauce; a 10-calorie version of its kid-targeted Kool-Aid pouches dubbed Kool-Aid Jammers
10;
and Crystal Light Sunrise, a powdered breakfast drink that has 100% daily requirement of vitamin C and is a good source of calcium.
THE BILLION-DOLLAR rice category heats up this month with the simultaneous launch of two ready-to-serve lines from Uncle Ben's and Zatarain's that are
ready in less than 90 seconds...Ready Rice, which includes five varieties of steam-in-pouch rice side dishes with flavors such as Roasted Chicken and Long Grain
& Wild, is "about delivering ultra-convenience for the consumer at a time when she is as time-stressed as she's ever been," said Bryan Crowley, senior brand
manager for Uncle Ben's...Ads for Flavorful began in November. TV ads for Ready Rice, from Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., will
begin in spring. Zatarain's New Orleans Style Rice will launch its standup pouches of ready-to-serve flavored rice mixes with a major TV blitz beginning in
February from Peter A. Mayer Advertising, New Orleans.
AT A TIME WHEN consumers typically begin the new year with resolutions for a healthier lifestyle, Kellogg will launch a potassium-rich
Corn Flakes with Real Bananas and a heart-healthy Smart Start Soy this month with a combined $30 million marketing program.
Die-hard fans of reality television can now try some of those grotesque stunts at home. Brand New Products, a company based in Chicago, has
introduced a line of edibles based on Fear Factor. "What appealed to us was the gross-out factor and the longevity of the Fear Factor brand," says Steven Faso, the company's
founder. Offerings include a slimy sour-candy octopus marinating in a plastic pouch, a bacon-flavored Gross-Out Gummy Pig-Out Platter, and green gummy frogs
legs with white candy bones-plus a tub of red candy "blood" for dipping. But the company's pride and joy is a carton of crunchy larvae, made with real baby worms
from California that have been freezedried and coated with flavors like cheddar cheese and Mexican spice. Such novelty or "extreme" confections are the fastest-
growing segment of the $23 billion candy market in the U.S., according to a recent report. And the Jelly Belly Candy Company has faithfully created the
Bertie Bolt's Every Flavor Beans enjoyed by Harry Potter (the series is published by Scholastic Inc.). Flavors include rotten egg, bacon, earwax, dirt, and
soap. Yum!
Today, the No. 2 fast-food chain [Burger King] launches its Enormous Omelet Sandwich. How enormous? For those counting: one sausage patty, two eggs,
two American cheese slices and three strips of bacon. On a bun. or those still counting, that's four layers of breakfast with 730 calories oozing 47 grams of fat. For
about $2.99, depending on the market.
More Americans are eager to add fish oil to their diets because of its health benefits -- but they don't particularly want to eat fish, judging from consumption rates
that are low relative to meat and chicken. So food manufacturers are introducing products enriched with fish oil, which contains the omega-3 fatty acids that protect
against heart attack and stroke. Last month, Wegmans, a Northeastern grocery chain with 68 stores, introduced the first omega-3 bread made with fish
oil. Another product, Coromega, is a creamy, orange-flavored emulsion that can be mixed into yogurt or smoothies. Manufacturers say a variety of
technologies keep the products from tasting fishy -- which is a relief when you're breakfasting on fish-oil toast slathered with fish-oil spread.
McDonald's Corp. on Wednesday said it will start selling a snack- size chicken wrap in late July to spur U.S. sales.The $1.29
Chicken Snack Wrap will be McDonald's newest product, said North America President Ralph Alvarez. The Oak Brook-based company has added an Asian
chicken salad, a spicy chicken sandwich and a stronger coffee blend since January after growth slowed in 2005.
Last fall, Union Foods Newcorp. of Irvine, Calif., launched several ramen-noodle products, including Gourmet Snack Noodles Soup and Mamma
Mia microwaveable noodles, that are low in sodium, have no monosodium glutamate and no trans fats. The company also is pushing new noodle lines
infused with vegetables, as well as ones with spices and sauces that appeal to different ethnic tastes.
Responding to consumer demand for convenient, on-the-go meals, Chicken of the Sea International has launched two new products, Peel & Eat Tuna and
Salmon Cups; and Lunch Solutions. Peel & Eat Cups contain 2.8 oz. of either wild-caught tuna or salmon. Lunch Solutions, also with tuna or salmon, are packed
with crackers. Both products are available in four flavor varieties, including Honey BBQ Salmon and Teriyaki Tuna. For more information, call (877)
THE-MERMAID or visit www.chickenofthesea.com. Chicken of the Sea
Kraft's Fresh Creations salads, which include lettuce along with Oscar Mayer meat, Planters nuts and Kraft cheese and salad dressing, are being tested in
Boston and Denver, where ads tout them as alternatives to restaurant salads. Kraft also has been rolling out new chicken-salad kits, without lettuce, under its South
Beach Diet brand in stores nationwide this month...For Sara Lee, the new salads are the first step in its effort to take its Hillshire Farm brand beyond the sausage
links and lunch meat for which it is known. Sara Lee plans to expand the brand into even more product categories in coming months, although it won't specify yet
what those are. "As convenient and quick as a hot link is to put in a bun for dinner, we have to look at what else we can offer," says Kim Feil, chief marketing
officer of Sara Lee's food-and-beverage unit.
It's been a decade since Kraft's last big idea--the DiGiorno Rising Crust Pizza. And the Northfield-based food giant says it is ready to unveil its next blockbuster
product--DiGiorno Ultimate.
ConAgra Foods, Inc. announced that its Healthy Choice Cafe Steamers product was named "best selling new food or beverage product through mid-year
2008" by Information Resources, Inc. (IRI), the world's leading provider of consumer, shopper, and retail market intelligence and insights.
According to the annual New Product Pacesetters report from Information Resources Inc., the top new food product of 2008, the G2 sports drink from
PepsiCo, generated sales of $159.1 million.
New products and food trends are reported trade publications:
New Products Online & Supermarket
News. Company product announcements are published on their web sites and in consumer publications and newspapers. Your local public librarian can help
you access these databases. All you need is a library card!
Woman's Day, May 15, 2001: Betty Crocker Chocolate Chunk Brownie Mix, Kool-Aid Magic Twists (powdered beverage packets, Grape Illusion & Changin' Cherry--gold drink
mix turns into a red drink, tastes like purple juice grape & green drink mix turns into a blue drink, tastes like red juicy cherry), Nestle Nesquick Chocolate powder mix (yellow canister, add
milk), Dannon Danimals (drinkable yogurt, cherry cool flavor), Quaker Crispy Minis (new, snack foods, BBQ, Cheddar Cheese & Creamy ranch flavors), Citrucel 100% Soluble Fiber
(caplets, mix with water), Kraft Ranch with Oscar Meyer salad dressing (new, recipe for Democrat/Republican Salad), Viactiv (soft calcium chews, milk chocolate), Twinlag Metabolift
("high protein, low carb diet kit," tablets & drink supplements), Jell-O Pudding (new, personal-size plastic tub), Oscar Meyer Lunchables Fun Snacks (new, Fudge Brownie, S'mores,
Chocolate Chip Cookie, Marshmallow Crispy Square & Chocolate Cookies--with frosting mix & sprinkles for assembly), Hidden Valley Ranch salad dressing (bottle), Kraft Deluxe
Original Macaroni & Cheese Dinner (box), Land O Lakes Butter (sticks), Florida's natural Orange Juice (cardboard carton), McCormick Bag 'n Season coating mix (Chicken Italian Herb,
Chicken Oriental, Chicken Southwest Style & Pork Tenderloin Herb Roasted), Wish Bone Restaurant Style House Italian (new, bottle), Near East Rice Pilaf and Couscous (boxes, recipe
for Santa Fe Chicken Pilaf), Baker's Chocolate Chunks (bag), Zatarain's New Orleans Style Red Bean and Rice, Jambalaya Mix & new Chicken Creole Rice Mix), Borden Singles American
cheese (Original, Big, 2 % Milk).
Good Housekeeping, March 2003: Crystal Light (bottle, powder, 5 calories, Raspberry ice flavor), Livesavers Five Flavors (roll candy; invitation to vote
online for 5 new flavors--not listed), Pepperidge Farm Swirl Raisin Cinnamon Bread (sliced), Tropicana Pure Premium Orange Juice (cardboard container), Kraft
Macaroni & Cheese Dinner (box, "The Cheesiest"), Washington {State} apples, Kashi breakfast cereal (original or new cinna-raisin crunch), Kool-Aid Jammers
(juice pouches; Tropical Punch, Kiwi Strawberry, Grape), Land O Lakes Butter Spread (tub), California Almonds, Hidden Valley Ranch salad dressing (bottle),
Kudos (chocolate covered granola bars; peanut butter flavor), Ortega Taco Shells, Salsa, Fire-Roasted Green Chilies, taco Sauce; recipe for Tamale Pie), Post
Grape Nuts breakfast cereal), Kraft Velveeta Cheese Au Gratin Potatoes (box), Glad Ware (disposable plastic containers), Kraft Deluxe Side Dishes (new,
Rotini & White Cheddar Cheese Sauce with Broccoli).
Family Circle, June 15, 2004: Kraft Velveeta Shells & Cheese (box, recipes for Bacon & Tomato Shells, Cheeseburger Mac & Deep-Dish Casserole), POPables
(choclate coated candy balls, packets, Snickers, 3 Muskateers, Milky Way & Snickers Butter Crunch flavors), Lipton Fiesta Sides (new, packet, Smoked Chipotle Rice, also Taco
Rice, Nacho pasta, Jalapeno Jack Pasta, Mexican Rice and Spansh Rice), Hershey's Kisses with Caramel filling (new), Quaker Chewy Granola Bars (choclate chunk),
Cabot Vermont Cheddar Cheeses (Hunter's Seriously Sharp, Extra Sharp, 50% Light), Hormel Real Bacon Bits (glass jar), Hormel Premium Chunk Breast of Chicken
(can) recipe for No-Bae Chicken Bacon Pizza, Bacardi Margarita, Daiquiri & Pina Colada mixes (bottles & frozen concentrate, "just add Bacardi rum"), Minute Maide juice boxes
& foil coolers (Apple Juice, Pink Lemonade), Perrier bottled water, Mrs. Dash Grilling Blends (seasoning blend: mesquite, steak & chicken varieties; recipe for Grilled Mesquite
Burgers & Sizzling Savory Burgers), Borden Cheeses (American singles, shredded Four Cheese Mexican in resealable plastic pouch), Ball Park Franks (beef, Cajun style,
original), French's mustards (squeeze bottles, honey dijon, honey, sweet & zesty, classic yellow, brown), French's GourMao mayonnaise (squeeze bottle, horseradish, dijon, chipotle
chili), French's Potato Sticks, Nabisco Triscuit crackers, Oscar Meyer Lunchables, Fun Fuel (chicken wraps & yogurt jammers), Quaker Life breakfast cereal (new honey graham flavor),
Campbell's V8 Splash (new, mango peach & tropical colada smoothie), Murray sugar-free cookies (new, nut fudge dipped grahams), Starbuck's frozen desserts (new, Frappuccino bars--caffe
vanilla flavor) & low fat latte (pint carton), Northland juice (bottle, cranberry-raspberry flavor), Tropicana Pure Premium Essentials (carton, orange juice), Kraft
Miracle Whip (jar), Dannon Carb Control Yogurt (new, small containers, vanilla, peach and berry flavors), Shady Brook turkey (ground turkey, boneless breast cutlets,
turkey sausage; recipe for Fresh Lemon Pepper Turkey), Food Network TV ads, Post Honeycomb breakfast cereal, Bush's Original Baked Beans (can & microwavable
container), Smucker's Toppings (for ice cream, butterscotch, hot fudge, Milky Way, chocolate fudge, caramel, strawberry, Magic Shell, new chocolate mocha), Kraft
Macaroni & Cheese Dinner (box), Oscar Meyer Ready to Serve Bacon (fully cooked), Post Selects breakfast cereal (Cranberry Almond Crunch, Maple Pecan
Crunch, Blueberry Morning, Great Grains, Banana Nut Crunch), Beef ("It's What's For Dinner").
Woman's Day, September 1, 2005: Organic Ragu Garden Veggie sauce (jar), Tostitos 100% White Corn Restaurant Style tortilla chips (bag, with Tostito's Salsa),
Swiss Colony (Petits Fours, Gourmet Brownies, Truffle Assortnemnt, Sugar Free Brownies, Chocolate Truffles, Macadamia Nut Chocolates), Organic Path Toaster
Pastries (apple cinnamon, blueberry, strawberry), Jell-O Sugar Free Pudding Cups (chocolate), Lifesavers Gummies Sours (soft candy, bag, "fruit with a sting"),
Post Whole Grain Selects breakfast cereal (maple pecan crunch, great grains, banana nut crunch, cranberry almond crunch, blueverry morning), Kool-Aid Jammers
(juice pouches, kiwi strawberry, tropical punch, grape), Nabisco Kid Sense Fun Packs (new, snack crackers, Teddy Grahams Cubs, Cheese Nips, Ritz Bits), Post
Alpha Bits breakfast cereal, Oscar Meyer Ready to Serve Bacon, Pork Sausage Patties (new) & Canadia Style Bacon (new)--fully cooked, Gren Giant Garden Vegetable
Medley (frozen, bag, new; recipe for Slwo Cooker Beef Madras), Krusteaz lemon Bars (mix, recipe for Lemon-Raspberry Meringue Tart), Edy's Slow Churned Ric &
Creamy ice cream (pint, light, vanilla), Snyder's of Hanover Peanut Butter Pretzel Sandwiches (new, bag, also cheddar cheese flavor), Smucker's Sqeeze Fruit
Spreads (strawberry, grape, new reduced sugar strawberry, squeese from the top), Bush's Boston Recipe Baked Beans (new, can), Post Raisin Bran Cereal Bars (new, cinnamon & cranberry flavors).
Good Housekeeping, December 2006: Dark Chocolate M&Ms (purple bag), Rachel Ray's Holiday Recipes featuring Nabiscp Ritz (recipe for Smoked
Salmon Spread & Creany Crimin Spread), Wheat Thins ("big," size, recipe for Prosciutto and Melon Salsa), Triscuit (recipe for Refried Red Beans with Tomato
and Poblano), Santa Fe Chunky Chunky Salsa, Black Bean Dip, Salsa Con Queso (new, jars), Hellmann's & Best Foods Canola Real Mayonnaise (new, jars),
McCormick Grinder Spices (new, Italian Herb Blend, Peppercorn), Grandma's Molases, Success Natural Whole Grain Brown Rice (new), Diet Ocean Spray (juice)
, Quaker Oatmeal Weight Control breakfast cereal (new flavor: maple & brown sugar), Nabisco Fig Newtons, Promise Buttery Spread (plastic tub), Campbell's Chicken
with Rice Soup, Swanson Chicken Broth (carton, "99% fat free"; recipe for Swanson Moist & Savory Stuffing), Hormel Chili (can), McCormick Turkey Gravy (packet),
Turkish Bay Leaves (glass bottle), Ground Nutmeg (plastic jar), Campbell's Cream of Mushroom Soup (can, original & 25% less sodium, recope for Campbell's Green
Bean Casserole), Grandma's Molasses (jar, original, "Better-for-you natural sweetener"), Crisco Flour Spray (aerosol can, with Pillsbury Flour), Pepperidge Farm Puff
Pastry Sheets (frozen,r ecipes for Mediterranean Palmiers, Fanciful Fruit Centerpiece), Pepperidge Farm Heb Seasoned Stuffing (bag, recipe for Savor Herb abd Sausage
Stuffing with Tangy Granny Smith Apples), Pepperidge Farm Distinctive Entertaining Cookies (box assortment, photo of contents), Millsone Ground Roast Coffee (gold bags, flavored,
12 bags in ad, French Roast only readable flavor), Beakstone's Sour Cream (recpe for Ultimate 7-Layer Dip), King Arthur White hole Wheat Flour (bag), Mazola
Pure Cooking Spray, Keebler Ready Crust (graham cracker pie crust in tin; recipes for Raspberry Custard Pie, Mini Orange Ricotta Pies & Baked Classic Cheesecake)
), Rice a Roni Savory Whole Grains Roasted Garlic Italiano (new, box), Santa Fe Balck Bean and Corn Salsa, Salsa Con Queso, Chunky, Chunky Salsa), Reddi
Wip (aerosol whipped cream product), Flavia flavored beverages, individual packets: cappuccino, green tea, gourmet coffee, caramel cappuccino, milky way latte, real
leaf tea, mochaccino, hot chocolate, chai latte, English breakfast iced tea (with special Flavia Fusion machine).
Family Circle, February 2007: Caribou Coffee granola bars (news, chocolate mocha flavor), Weight Watchers muffins & cakes (boxed, berries & creme muffins,
blueberry muffins, carrot cake, chocolate cake, lemon cake, raspberry muffins, dark chocolate muffins), Smart Ones (frozen entree, three cheeze ziti marinara), Quaker Oatmeal Crunch
breakfast cereal (maple & brown sugar), PediaSure (balanced nutrition drink for children), Kellogg's Yogos (yogurt-covered fruit flavored snack, individual packs, Island
Explosion, Strawberry Slam, Crazy Verries), Pepperidge Farm Whole Grain sliced bread, Pepperidge Farm Chocolate Delights cookies (Marbella, Rialto, Seville),
Campbell's Soups (cans, Vegetarian Vegetable, Chicken with Rice, Vegetable Beef, Minestrone, Chickne Noodle), Taster's Choice instant coffee, Kellogg's Frosted Mini
Wheats (bite sized, original & strawberry delights), Tropicana Orange Juice, Campbell's Select Soups Healthy Request (cans, Homestyle Chicken Noodle, Italian-Style
Wedding, Tomato, Chicken Noodle), Jell-O sugar free pudding cups (Dulce de Leche), V8 juice (bottle), Diet Ocean Spray juices (cranberry, orange citrus),
T.G.I. Firday's Buffalo Wings & Spinach Cheese Artichoke Dip (frozen), French's Original French Fried Onions (recipe for Crunchy Onion Chicken), Ball Park Bun
Sized Franks (fat free), Kozy Shack puddings (no sugar, chocolate, vanilla, rice), Weight Watchers yogurts (berries 'n cream), Asian Style Sensations (frozen, egg folls,
wontons), International Delight coffee creamers (pourable, caramel hazelnut swirl & white chocolate macadamia nut),
Zatarain's New Orleans Style Jambala Mix (box), Bertoli Organic Tomato Sauce (jar: olive oil, basil & garlic), Smucker's Sugar Free Preserves (with Splenda;
apricot, strawberry & red raspberry), Bush's Homestyle Chili (glass jar), Kraft 2% Milk Sharp Cheese (resealable pouch), McCormick Slow Cookers (seasoning
mixes; savory pot roast & hearty beef stew), Fleschmann's RapidRise Highly Active Yeast (packet, recipe for Fleishmann's Easy Taco Bake), Barilla Sphaghetti,
Mrs. Dash (spice mixes; original, ectra spicy, garlic & herb, Italian medley, lemon pepper, onion & herb, mesquite, southwest chipotle, steak, tomato basil garlic,
table blend), Nestle Coffee-Mate (bottle, French vanilla), Morningstar Veggie Bits (frozen, spinach artichoke), Lucky Leaf (canned pie filling, cherry, recipe for
Fluffy Cherry Lemon Pie), Hormel Beef Roast au Jus (Hheat & serve), McCormich Mild Taco and Cheesy Taco seasoning mixes), Kraft Velveeta Shells &
Cheese (box), Reynolds Slow Cooker Liners (plastic), Quaker Oats Oatmeal (recipe for Chipper Skillet Cookies), French's Original French Fried Onions (recipe
for French's Crunchy Onion Chicken), California Almonds (recipe for Dried Tomato Almond Tapenade), Pria Power Bar Grain Essentials (70% organic
ingredients, chocoalte almond bliss flavor).
Woman's Day, November 1, 2008: Pepperidge Farms Baked Naturals Wheat Crisps, Folgers (ground coffee), Hershey's Kisses (recipe for Kisses Peanut
Butter Blossoms), Quaker Oats Old Fashioned, instant & Oatmeal Squares), Quaker Simple Harvest All Natural Multigrain Chewy Granola Bars (dark chocolate
chunk) & Simple Harest Instant Hot Cereal (maple brown sugar with pecans), Bagel Bites (frozen), Pepperidge Farm cookies (Milano Double Chocolate),
Campbell's Select Harvest Soup, Progresso Traditional Italian Style Wedding Soup, Jell-O Instant Vanilla pudding, Kraft Cool Whip (tub), Kraft Philadelphia
Original Cream Cheese (recipes for Turtle Pumpkin Pie & Apple Pecan Cheesecake), Old Orchard Healthy balance Cranberry Juice (bottle), McCormick Slow
Cookers (packet spice mix,; hearty beef stew & savor pot roast), Libby's Pure Pumpkin (can) & Nestle Carnation Evaporated MIlk (can), Marco Polo
Caponata (glass jar), Promise Activ Supershots (potassium supplement drink; strawberry banana flavor).\
Family Circle, June 2009: Crystal Light Iced Tea (mix), Milk ("Got milk?"), Subway sandwiches, apples & lowfat milk ("for kids"), Blue Bunny Premium
Ice Cream (Bunny Tracks), Simply Orange Juice (bottle), Nabisco Chips Ahoy Chewy cookies, CapriSun juice packets, Swiss Premium Sweetend Iced Tea,
Green Tea, Sweet Tea, Oscar Meyer Deli Fresh Brown Sugar Ham (shaved), Domino Sugar (sack), Oscar Meyer Lunchables (new variety: Turkey Cheddar),
Pork ("The Other White Meat," recipe for Pina Colada Pork Chops), Kellogg's Pop Tarts, Capri Sun Juice Packets (Rorin'Waters), French's French Fried Onions
(original; recipe for French's Crunchy Onion Chicken), Quaker Tortilla Zesty Guacamole Chips (new), Light Silk Soymilk (carton, vanilla), Fisher
Culinary Touch (packets, salad toppings; almond cranberry blend, toasted slivered almonds, walnut raisin blend), Shedd's Spread Country Cook Calcium plus
Vitamin D (plastic tub; recipe for Baked Chicken Fingers), Smartfood Popcorn Clusters, Blue Diamond Breeze Rich & Creamy Almond milk, Quaker Mini Delights Caramel
Drizzle snacks, Pepperidge Farm Milano cooikes, Jell-O Sugar-Free Pudding Snacks, Blue Diamond Almonds (whole, natural), Sonic (fast food chain) Grilled Chicken
Sandwiches, Grilled Chicken Wraps. Grilled Chicken Salad), Snyder's of Hanover Mini Pretzels (bag), Oscar Meyer Jumbo Beef Franks, Simply Lemonade ("shake well, not
from concentrate," plastic bottles), Cook's HAM (boneless, plastic wrapped), Gorton's Crispy Battered Fish Fillets (frozen; recipe for Fish Tacos), Heinz Ketchup (& Cocktail
Sauce, 57 Sauce, Chili Sauce), Kozy Shack No Sugar Added Rice Pudding (individual servings), Dannon All Natural Plain Yogurt (recipe for Peach. Prosciutto Salad with Yogurt,
Feta Cheese and Herbs), McCormick seasoning packets (Original Taco, Brown Gravy, Mild Taco, Beef Stew, Chicken Gravy, Original Chili), Pringles BakeD Wheat Stix (
new, cheese flavor), Heinz Distilled White Vinegar (glass bottle), Nature's Pride Whole Wheat Bread (sliced), Murray Sugar Free Cookies, Oscar Meyer Bacon.
About these notes: Food history can be a complicated topic. These notes are not meant
to be a
comprehensive treatment of the subject, but a summary of salient points supported with culinary
evidence. If you
need more information we suggest you start by asking your librarian to help you find the books
and articles cited in these notes. Article databases are good for locating current recipes, consumer
trends, and new products.
Have questions? Ask!
Research conducted by Lynne
Olver, editor The Food
Timeline. About this site.
