Company information--product history, where to purchase specific items, verify defunct
Historic food prices--economic history lessons, "roll back" menus, birthday gifts
Party menus--suggestions for theme/place/period
Trivia--foods that begin with the letter Q
Language--what is the American equivalent for the British term "grilling"?
Where are they located? Statcounter tracks Food Timeline patrons by country
and city. Results vary according to time, day, and month. Saturday, July 30, 2005 @5PM patrons
broke down this way:
71.38% United States, 5.28% United Kingdom, 4.96% Uruguay, 4.65% Canada, 3.06% Italy,
2.32% Norway, 2.11% Thailand, 1.58% Singapore, 0.53% India, 0.53% Australia, 0.42%
Unknown, 0.32% Ireland, 0.32% Japan, 0.32% Philippines, 0.21% South Africa, 0.21% Brazil,
0.21% Switzerland, 0.21% Sweden, 0.11% Qatar, 0.11% Denmark, 0.11% Bahrain, 0.11%
Benin, 0.11% Costa Rica, 0.11% Germany, 0.11% Egypt, 0.11% Belgium, 0.11%
Nethetherlands, 0.11% Cyprus, 0.11% Greece, 0.11% Kuwait, 0.11% China.
When do FT readers visit?
There is a predictable rhythm to FT usage. In the mornings (7AM New Jersey Time) our
European and South Pacific patron counts are significantly higher. This wanes as the day
and U.S. patrons come online. Statcounter reveals most FT hits are made in the beginning of the
week and slack off as the weekend approaches. School year (September-June) is busier than
summer. Holiday planning periods are busy, but real-time holiday traffic is almost non-existent.
Site visits vs. reader interaction
Statcounter confirms between June 5, 2004-May 1, 2013 Food Timeline pages have been
loaded 31 million times. We
invite our readers to ask questions and they do! Since the site's inception (March 1999) we have
answered 25,000+ food questions sent from all points of the globe. Question traffic
does not always corrolate neatly with site visit stats. Sunday evenings during the American school
year may not report significant visit stats but they are exceptionally busy for FT questions. Why?
Students (surprise?!) leave their homework to the last minute. Media attention (credits in articles,
television & radio) often generates temporary service "spikes." Blog entries (I-am-bored.com,
roadfood forum) can drive huge numbers of hits to a Web site for a nano-blip of time. Think:
Warhol's 15 minutes of fame.
If you fill a niche, people will come. Pure and simple. Our site began as a public educational
service and so it remains. We have never paid seach engines for premium placement, solicited
reciprocal links, partnered with book vendors, or sold advertising. FT traffic grows because we add (credible/vetted) content readers want
and answer their questions
in a timely manner. We still hand code html & today's readers comment the site is "ugly." We acknowledge: what was cutting
edge in 1999 is now stale.
Conversley? FT looks so old it's become vintage. Medium & content blend perfectly. Quick load across all platforms turns out to be
a major plus. FT readers are truly amazed to get personalized answers from Web sites. Lesson here: if you invite customers to ask questions, you better respond!